This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama.
Weekly Episodes
Tune in for a mix of:
- Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes.
- Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more.
- Practical Advice: Get actionable tips on everything from time management to marketing strategies.
This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams
"This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.
This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
Marketing for Moms in Business: Knowing Your Minimum Viable Stack
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In this episode, Laura introduces the concept of Minimum Viable Marketing — a sustainable approach to marketing for mom entrepreneurs who are building businesses in real life, not ideal conditions.
This conversation is about simplifying your marketing, reducing overwhelm, and focusing on the smallest set of actions that still move your business forward — especially in low-capacity seasons.
In this episode you will hear:
(00:00) Why Laura is returning to marketing conversations
(01:15) Why daily posting and multi-platform strategies cause burnout
(02:24) What “minimum viable marketing” means in low-capacity seasons
(03:45) Choosing ONE primary visibility channel
(04:47) Why your message needs to stay consistent (even if you’re bored of it)
(06:05) Why relationships drive more clients than content
(07:09) The four components of minimum viable marketing
(08:30) Why repurposing content matters more than creating new content
(09:31) How the free 30-day marketing plan app works
Lovable App: https://tmmbmarketing.lovable.app/
Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:
https://www.thismothermeansbusiness.com/tmmb-2026
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
