This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

The Money Conversation Every Entrepreneur Needs to Have with Veronica Diaz & Ana Rebro

Laura Sinclair

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0:00 | 49:07

In this special episode, Laura sits down with Veronica Diaz, Associate Vice President, Business Banking National Office at CIBC, and Ana Rebro, CPA and Managing Partner at Farnham Accountants & Advisors to unpack the confusion so many women feel around business finances — from getting funding and understanding financial statements to separating personal and business finances and building a business with long-term value.

This conversation is honest, empowering, and full of practical insight for entrepreneurs at every stage of business.

 

In this episode you will hear:

01:17 – Meet Veronica Diaz and Ana Rebro

06:55 – What banks look for when entrepreneurs are ready to grow

08:05 – Why women entrepreneurs need more honest conversations about money

09:15 – Why getting financing for your business can feel so confusing

10:59 – Why the bank needs more than a great business idea

13:10 – The importance of knowing your financial numbers

14:01 – The 3 Cs of Credit: character, capacity, and collateral

18:29 – Why financing is a team sport

20:25 – Where to start when looking for business funding

22:23 – Why entrepreneurs need to seek out information before walking into the bank

23:43 – Financial statements explained as the story of your business

26:33 – Why business owners shouldn’t wait until year-end to understand their numbers

27:43 – What banks want to see in your financials

30:17 – Using personal money, credit cards, or family loans to fund your business

32:21 – How to untangle mixed personal and business expenses

34:31 – Why understanding business valuation matters before you’re ready to sell

37:10 – The biggest mistake entrepreneurs make when building long-term value

38:35 – When business valuation matters to a bank

39:44 – What small business owners need to know but rarely hear

44:14 – Why honesty matters when talking to the bank

46:53 – How to connect with Veronica and the CIBC Business Client Advice Centre

47:56 – How to connect with Ana and Farnham & Company

 

Veronica's Links:

Contact the CIBC Business Client Advice Centre: 1-866-992-7223

CIBC Women Entrepreneurs Hub: https://www.cibc.com/en/business/programs/women-entrepreneurs.html

LinkedIn: https://www.linkedin.com/in/veronica-diaz-cfa-37039414/

 

Ana's Links:

LinkedIn: https://www.linkedin.com/in/arebro

Website: https://farnhamco.ca/


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