Growing Fast Without Doing Everything with Stephanie Fournier of People Agency

This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs
Growing Fast Without Doing Everything with Stephanie Fournier of People Agency
Feb 12, 2026
Laura Sinclair

In this episode of This Mother Means Business, Laura sits down with Stephanie Fournier, founder + CEO of People Agency, to talk about what it really looks like to build a fast-growing agency—without trying to do everything for everyone. They dig into long-term client relationships, referrals, reputation, leadership as a woman in male-dominated rooms, and the real sacrifices that come with building something big (while still being a present mom). It’s honest, scrappy, and full of “this is what it actually takes” energy.


In this episode you will hear:

(01:35) Who Stephanie is (and why intros are hard)

(02:03) The moment she decided to change her career path

(03:07) Corporate vs owning an agency

(04:55) Why staying in your lane matters

(05:51) Move one: resign + set up the business

(07:22) Long sales cycles in this industry

(08:45) Growth through long-term clients

(09:14) Full-circle relationships + peers becoming decision-makers

(11:59) Laura on sponsors: you’re always talking to humans

(14:01) Where Laura finds relationships (events + intentional follow-up)

(15:52) Reputation + integrity as the foundation

(16:35) Laura’s referral rule: protect your name

(18:44) Don’t burn bridges (your network comes back around)

(21:32) Women in leadership: “aggressive” double standards

(24:23) Women-owned business stats + male-dominated spaces

(26:52) Training women (especially moms) to sell

(27:35) The routines, the grind, and not unplugging

(29:22) The trade-offs (and how she stays connected to her son)

(30:40) Vision: incubating women-led businesses + fractional support

(34:06) Where to find Stephanie + People Agency

 

Stephanie's Links:

Website: https://peopleagency.ca/

LinkedIn: www.linkedin.com/company/pplagency

 

Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:

https://www.thismothermeansbusiness.com/tmmb-2026 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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