Andy & Jacqueline Elliott: The Ruthless Standards Behind a Nine-Figure Empire

Most entrepreneurs chase money and call it “success”. Andy and Jacqueline Elliott will tell you that’s exactly how you end up half-present at home, average in business and quietly hating who you’ve become. 

In this raw conversation, Andy and Jackie walk Matt through the full journey: growing up poor, becoming a top sales performer, making “good money” but becoming a stranger in his own house, and the moment Jackie told him, “we’ve learned to live without you”. That was the trigger for a complete reinvention – body, business, marriage, mindset – and the birth of The Elliott Group. 

They break down how they went from unknowns with zero brand and no views to building a nine-figure training company powered by content and 1,500 inbound leads a day. They explain their “six pack mentality”, why they openly say they “hate rich people” who look down on others, how they think about brand vs sales, and what it really means to be a category king rather than just “making a bit of money” and going soft. 

Listen if you’re an entrepreneur, salesperson or leader who’s doing “okay” on paper but knows there’s another level of discipline, impact and integrity you haven’t hit yet.

Timestamps:
 0:00 – Intro
 1:19 – Coming Up
 5:47 – Andy’s Backstory
 11:47 – At Home but Not at Home
 15:35 – Waiting for Rock Bottom to Change
 17:26 – Jacqueline’s Story
 20:47 – The Start of The Elliott Group
 24:35 – Redefining Success Beyond Just Money
 34:05 – What Is a Category King?
 36:21 – Controversial Brand Standards
 38:39 – Losing a $1M Contract for Being Shirtless
 41:24 – Building The Elliott Group Brand from Zero
 45:13 – Is Marketing More Important Than Sales?
 46:24 – How Hard Should You Push to Close?
 49:29 – The Six Pack Mentality
 53:25 – Staff Standards, Culture and Relationships
 01:00:49 – What’s Next for The Elliott Group
 01:05:01 – Final Thoughts

Want to simplify your own business growth and start selling like a pro? Grab Matt’s no-bollocks sales and focus blueprint, THE POWER OF ONE.

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

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