The Bali Brotherhood: Why Men Are Done Doing Life Alone | Ryan Herrington

Most men don’t lack ambition. They lack a place to offload the pressure without turning to alcohol, isolation, or silence.

In this episode, Matt Haycox sits down with Ryan Herrington, co-founder of BrotherhoodXBusiness, a global brotherhood and private members club for founders and entrepreneurs who are done doing business and life alone. Ryan shares his rock-bottom moment: stepping on the scales after a breakup and realising he’d hit 19 stone after years of “work hard, play hard” living, and how that wake-up call led to coaching, sobriety, and building community.

Ryan then explains how the Bali Brotherhood started with six men meeting weekly and grew purely through word of mouth into a large community. Inside the sessions: wins, accountability, small-group breakouts, and a judgment-free space to talk through business stress, relationships, and identity.

They also go into the business: monetising community, scaling globally, the Genius Code (finding your zone of genius), why not everyone should be an entrepreneur, and how AI and the future of work will force people to get honest about what they’re actually built for.

Timestamps:
0:00 – Intro
0:59 – Rock bottom: lost years, 19 stone, wake-up call 
5:11 – Recruitment consultant to Bali
7:03 – The birth of the Bali Brotherhood 
13:12 – What happens inside the Brotherhood? (wins + breakouts + real conversations) 
15:40 – Have men changed over generations? 
17:17 – Women and the mission 
19:47 – Monetising the Brotherhood + global expansion 
26:24 – The Genius Code: finding your zone of genius
28:33 – Not everyone should be an entrepreneur 
32:23 – AI and the future of work 
36:25 – Final thoughts + where to find Ryan 

Follow Ryan:
Instagram: https://www.instagram.com/ryanherrington__/
LinkedIn: https://www.linkedin.com/in/ryan-herrington-358697212/
Website: https://brotherhoodxbusiness.com/info 

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

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Transcript

SPEAKER_02 0:00

I got on the scales once and I was nearly 19 stone. And his whole identity, I built myself on this confident guy. I finally saw myself in the mirror and the veil dropped. I was like, what the fuck has happened to me?

SPEAKER_00 0:13

Who is Ryan Harrington?

SPEAKER_02 0:16

What a question that is.

SPEAKER_00 0:18

So You shouldn't be thinking for so long.

SPEAKER_02 0:21

Yeah, yeah. Who is Ryan Harrington? So I think a lot of my life I spent putting myself as the business coach, the mindset coach. But now, for me, I just do my best to be a leader for myself, to be a leader for my partner, to be a leader of our community. And that's kind of the identity that I try and uphold now. I think a lot, yeah, spent so much trying to fit myself into a box of what the world says to me on Instagram and everything to do with that. But I love supporting people, reaching their potential. I love business, I love community, I love serving men, um, and having a fucking good time while we're doing it, mate.

SPEAKER_00 0:59

So well, you're always that leader because you know, I mean, normally, I mean, there's normally two kinds of people who, let's say, you know, tell a story or describe themselves like you, and I would say that the vast might minority of them is let's say a Tony Robbins or someone who who who just seems to have been born to serve and has been, you know, killing it with you know, I guess with knowledge and wisdom from from being about 15 years old. Then you've got the guys who were almost like the exact opposite that you know they've fucked up in some way, and they've had had disasters, whether it's financial or relationship or or or drugs or whatever it may be, and then there's been some kind of wake-up call, and and that's you know, that's brought them along the way. And I would say that the vast majority of people I come across who are now serving men, particularly in some way, are you know recovered somethings.

SPEAKER_02 1:46

So when I was growing up, I always thought I was gonna be a footballer. I was on the books of professional football at 15, and books on professional cricket as well, and when that all fell apart, I just completely lost myself in the world. I think I had so much of my identity built around becoming that, and then when I didn't know who I was, as most young men, especially in the UK, I just found myself in the party scene. Eight years, just job to job, partying, living for the weekend, and just trying to figure it out. Didn't really know who I was, and then one day, in fact, it was after a breakup. Um, I got on the scales once and I was nearly 19 stone. And this whole identity, I built myself on this confident guy. I finally saw myself in the mirror and the veil dropped. I was like, what the fuck has happened to me?

SPEAKER_00 2:32

And how long had that built up over?

SPEAKER_02 2:33

Eight years. It was like 16 to 24. Okay, really.

SPEAKER_00 2:37

And did did you ever look at yourself during those eight years? And I don't know, think you were slipping or things, or did you just you were just in it or you just oblivious to it?

SPEAKER_02 2:45

Yeah, I just wore the mask of someone who was confident. I think I just didn't even look at it. I didn't want to see it. So I just lived my life as most guys do, work hard, play hard, live for the weekend, settle for life, have this envy and jealousy of like, oh, I wish I could do that, but the stories in my head would say certain things that would just keep me settling for the everyday job. And then one day I was like, right, I cannot do this alone anymore. For me, in that season, it was all about my body weight, it was all about my relationship with myself and body and being overweight. And then it was the first time I got a coach. I was like, right, I can't do it alone, let me get a coach. Um, and over the next 18 months, I lost 23 kgs, went from like 112 to 89 kgs, and I completely transformed everything about me. Started reading books, started doing everything, and just completely transformed my whole identity in that process.

SPEAKER_00 3:36

Was there a say a trigger? I know you you just said you you got on the scales and you were and you were 19 stone, but sometimes that isn't trigger enough. You know, I mean you're getting getting weighed is getting weighed. Was there something very strong for you?

SPEAKER_02 3:48

Everybody has their moment or whatever that looks like, and I think until you have that moment, you're not gonna change, right? And I think I'm gonna look back with gratitude on that because that was the moment it was like a slap around the face on the universe of like, wake the fuck up, mate. You're not who you think you are. This idea that you're walking around in the world as that's not true, and it's like that rock bottom. They say about rock bottom, it's a great place to be because it's a solid ground to build on. So, yeah, that was the moment for me. Um, and then that led me into like 18 months later, working on myself and getting there, and then I had this light bulb moment one day. I have a smoking a joint and had this light bulb moment, you need to serve men. And it was like I'd been struck by lightning. I finally pieced all these things together of reading the books, reading David Goggins and four-hour work week and all this self-discovery and personal development work I was doing with this idea of oh, you can love what you do, because I was a recruitment consultant in Sydney, and I was like, it's good money, but it's fucking boring. I don't like speaking to electricians every day, and but I didn't know what else was out there, and then had that moment, and then that from that moment it was just boom, all in. Invested invested into business courses, coaches, mentors, and that was a massive catalyst for me to yeah, make that shift, and it was through investing, listening to people like Cohen Ray. So he was a big mentor of mine when I first started, and being exposed to all of this different information that I started loving it.

SPEAKER_00 5:11

So, when you were the recruitment consultant, you were working for somebody else, yeah. So, what were the first businesses you did when you started to get this knowledge?

SPEAKER_02 5:17

Yeah, so it was coaching, it was I'd just gone through a massive personal transformation, I'd lost all of that weight, I'd transformed my body. I wanted to do mindset coaching at the time, but I that wasn't even a thing. I was like, people can't see this internal transformation, but they can see me physically. And I'd done a nutrition coaching certification, not because I wanted to be a coach, but because I didn't want to be fat again. So I was like, if I know that, then I at least I won't be fat again. And then I just kind of picked up the tools I had. I was like, I want to serve. How can I serve? I was like, cool, I can do that. And I just started an Instagram page called That Diet Geezer, and then me and my two mates, three mates started a uh a community called That Geezer in Sydney. We're doing boot camps on the beach at seven o'clock every Saturday, and it was this idea of like you can be the person you want to be. I knew nothing about business, didn't make any money from it for fucking months, just talking on camera, regurgitating everything I I uh was reading, but that was the catalyst, and then it just evolved and started doing more coaching, getting more clients, then started helping people get their first client to move into business because I was like, right, I figured this early part out, and then it just grew and grew and grew, and that was six years later now. How old are you? 31.

SPEAKER_00 6:27

Yeah, I was imagining you were older. I get that a lot. Not because you look older, but yeah. Oh wow. So and how how long ago did you come to Bali?

SPEAKER_02 6:35

Three years, three and a half years ago.

SPEAKER_00 6:36

What what brought you here?

SPEAKER_02 6:38

I used to come on holiday here when I was in Australia, and I loved it. The whole idea of coffee shop culture and just being free, and it was like that was kind of my my perception of being free in Bali, and um set the goal when I first started out. Took me three years to get here, quit my job twice, moved to different countries, moved back to the UK, was working on a building site, and I was like, I need to make this work. Finally made it work, and I've been here ever since, man.

SPEAKER_00 7:03

So you were you were coaching when you came here? Yeah. And obviously the you know the thing the thing that I I know you for, and I I guess I say how we met. I know I'm uh I'm guilty of not being there yet, but I first knew of knew of you because of it is uh is the Brotherhood, the the Brotherhood of I mean is it the Brotherhood of Bali or is it Bali Brotherhood? Bali Brotherhood. Yeah. And that's well, as of Saturday, that's a hundred hundred weeks old now, isn't it? So uh and where where was the genesis for that?

SPEAKER_02 7:28

Yeah, so I think soon after I got to Bali, I had to we talk about this idea of the lone wolf, and that if you are going to build a life that most of that everybody else in your life doesn't live, so the typical nine to five, you have to go through a season of solitude. You have to think, well, I can't spend time with them because it pulls me off. So I need to lock in, isolate myself, build the skills, build the business, and just create that space. And then when I got to Bali, it just carried on. Like I spent three years isolating myself to learn and grow, and then I carried on with this lone wolf mentality, and I was lonely, man. I didn't have the boys around me. I've grown up with being a lad's lad, and I had no one around me, I had my missus, but I didn't have any friends.

SPEAKER_00 8:13

So I just I just want to kind of understand that exactly though. So when you say you didn't have any friends, are we talking about you didn't have anyone you could go on the piss with? Or you didn't have anyone, let's say, that was that was really there for you when you need needed to be there. Because obviously, from what I know of you, you know you're a sociable guy. Bali's a very easy place to meet people or whatever. Are you saying you literally didn't know anyone, or were we a bit more Well, I stopped drinking.

SPEAKER_02 8:36

Right. I stopped me and my missus stopped drinking, so that was like the season for me to go sober. And then when I stopped being then I went sober, I didn't have any friends because the old version of Ryan would use alcohol to socialise. But because I went sober, I didn't have anyone to socialise with. And it wasn't until I'd done a mushroom trip with some guys randomly.

SPEAKER_00 8:57

I like the words sober and mushroom trip in the same sense.

SPEAKER_02 8:59

Yeah, yeah, well, it wasn't drinking, right? Um, I went to um well, I went on a men's retreat for the first time. I was lonely one day and messaged a guy. This is this is this is like how I didn't know anyone. I was lonely, I was like, fuck, I'm lonely. I reached out to a guy I knew, but only from a podcast two years ago that I'd listened to. So there was no one else I could reach out to to connect and just socialise. And he said, Oh, we're going on a men's retreat this weekend, do you want to come? So I went there three days, camping, it was like glamping, and it was sick. Entrepreneurs, playing a really big game. It was the first time I had a group of men that was like, you guys inspire me. I'm not I'm not thinking, oh god, I should be working on my business, or I'm I'm being pulled off track here. I was like, these guys are going to accelerate my journey because I'm learning from them and inspired by them. Following week, I went on another one and met some guys more my age who are in the same journey as me, and it was so refreshing and just to talk about all the stuff that I'd been so privately learning about personal development and stoicism and all the things that I loved, but never had a group of guys I could just shoot the shit with about stuff I actually wanted to talk about, outside of going and spend time of like, I'm not this person anymore. And then a year later we went off. I went to Peru, done ayahuasca, went to Dubai, and then a year later we came back and we had a group chat, Bali Brotherhood, 8 a.m. Saturday morning. Six of us showed up.

SPEAKER_00 10:24

Was was I mean was it even called the Bali Brotherhood then? The first group chat was called the Bali Brotherhood with six of us. But it was it was a group, it wasn't planned to grow, it wasn't planned as a business. It was just like, you know what, I'm gonna get six six lads together.

SPEAKER_02 10:36

Yeah, let's read that we're all we're all back in Bali again, let's meet up. And then we met, and it was so good, man. It was like all the pressures. The big thing is that the only person I spent my time with, my missus, all my clients, and I didn't have any other people in my life to offload the stress or the pressure. And I had a very bad idea giving your missus your business stress. She doesn't need to hear it, it tarnishes a relationship, but I didn't have anywhere else I could just express or talk about what I was going through. But then these guys are exactly the same. The highs and lows of being a business owner and entrepreneur, trying to provide for your family and your missus, it comes with pressures that we need to talk about, but I didn't have a space for that. And then Saturday we had it and we talked, we just connect, we just shoot the shit, and it was I felt so good after it. I was like, right, the version of me who was lonely a year before needed this, but he didn't even know it existed that then. So I just made a commitment of right, I'm just gonna keep doing it every Saturday, 8 a.m. Just keep showing up. And then four or six people became 10, 10 became 12.

SPEAKER_00 11:40

But where did these other people come from?

SPEAKER_02 11:42

Word of mouth, all word of mouth.

SPEAKER_00 11:44

Just one of the six saying to their mates, bring a brother, yeah.

SPEAKER_02 11:48

Bring a brother. I haven't had access to Instagram the whole time, and we've got like six posts on there. We haven't even posted anything for a year and a half because the person who started that left and never give us the account back. Um, but it would just keep showing up, and word of mouth grew, and then there was 30 people one week, and then pretty consistently over the past two years nearly, there's been about 30 guys. We don't even do any marketing, we just show up and speak, and then new guys show up every week. We've had guys that come every week, guys that come when they need it, guys that will be in and out of the country. There's 800 guys in the group now. Wow, probably about a thousand guys have gone through that whole experience now.

SPEAKER_00 12:25

And what's the what's the split between ones that live in Bali and ones that don't?

SPEAKER_02 12:28

It's probably about 50-50, man. I think a lot of the guys are there in Bali and they're like, fuck, I didn't even know about this. I'm like, same thing, I'm locked in. I wake up, work, go to a gym, spend time with my missus. That's it. Over time, yeah, it just reached more and more people. I spoke on stage at a leadership event in front of 700 people about what we're doing. It was the first time I'd spoke outside of the 30 men in front of me, and the reflection from the universe and people in there was so profound, I didn't realise how much trust and goodwill we permeated into the community because so many people knew about it, but I'd only ever focused on speaking to the men in front of me and then building my consultancy Monday to Friday.

SPEAKER_00 13:12

And what you know, in one of those gatherings of the 30 people, you know, what's what's going on? Is it just the 30 guys talking to the person next to them, having a chit-chat and a and a and a bit of breakfast, or yeah, is is there a guest speaker? Are you the speaker? Is it like uh going to church with a sermon?

SPEAKER_02 13:26

Yeah, so there's two parts of it really. I facilitate, so I speak and I lead and I'll facilitate the conversations, but we have our we it's been lots of iterations, but we start with the guys arrive, they've grabbed coffee, they connect for 20 minutes, we pull everyone in, and then we'll do a success circle. So you get a chance, what's your win? You just stand up and say, Do you know what? I'm fucking proud of myself for X. Because most of us will lock in, we'll tick the boxes, and then it'll be a month before we've even had a had a minute to breathe. So we stand up, share the win, and then after that we go into breakouts. So we go into breakouts of circles of like six people. So we find different spaces, and we have six six men, you get five minutes on the timer each, and you just share what's on your heart. What are you doing? What's going on? And just allowing that space for men to actually share with no judgment, no shame, no no one trying to fix anything, but just like this is what I'm going through, or this is what what's going on in my life right now.

SPEAKER_00 14:23

We've had you hear do you hear some pretty wild stuff as well? Is it? I mean, is it a lot of I'm having a bad day, I'm pissed off because fucking I lost my PA or through to I fucking killed someone yesterday.

SPEAKER_02 14:32

I mean all sorts, like anything, because it's like every the the beautiful thing about it is that every man goes through his own challenges at different seasons of life, right? One season you're in a fucking business challenge, next season you're having a you've broken up your missus or you're going through relationship problems, other times something and your health fucked up and you're you're trying to navigate that. Other times you ever the world feels like it's falling apart, other times like I'm good, I'm actually good right now. And it's nice for me to actually be able to share and check in and just be like, you know what, I'm actually on the green right now, I'm in momentum, things are going well. I'm not trying to find problems to just dig up stuff, but it's the it's the cathartic release of speaking and sharing the emotional stuff that shows up for men because we just don't have it. It's not showing up as a man in the world, especially in business, you have to be a leader, you have to be a high performer, you have to be switched on, you have to be on it. And that the stip the the idea that we are always like robots on it is a false belief, and it just allows a space to be like, I just shake it off like fucking hell, like you'd like you would speak to your friend in the pub, but just without the alcohol, and just like this is what's going on right now. It's like fair enough, mate.

SPEAKER_00 15:40

I mean, I don't know if you're old enough to answer this question, but I was gonna say, you know, do you think that being a man has changed over the last 10, 20, 30, 40 years, and it and it it is it's it's a different thing, it's a harder thing, that's why this is necessary, or is this this concept always been around?

SPEAKER_02 15:58

I think the I think the pressures of men to provide have got harder. I think with the economy and wages, inflation, the pressures of a man to provide spending, yeah, yeah, depending on the woman, right? But the idea that men or the pressure men feel to provide is getting harder and harder because of the the landscape of AI, of the economy, things have changing so rapidly, and a lot of men aren't capable or aren't armed to deal with what's happening, and the pressure that they feel with the challenge of being able to share or speak vulnerably or share what's actually going on without being weak or without being taken the piss out of, is getting more and more pressure for men. And I think a lot of men, men are very proud, but we don't want to show weakness, we don't want to share what's actually going on sometimes because we want to look strong, we want to look sharp, we want to look like we've got things together, because on the other side of that, we lose opportunities, we lose business, we lose relationships. So all of that mixed in together, it is get I believe it is getting harder for men to be equipped with navigating how rapidly the world is changing. And I think the work that we're doing is creating a space for men to know that whatever the fuck it is you're dealing with, you're not the only one, mate.

SPEAKER_00 17:17

You talk about men, uh, because obviously it's it is the the brotherhood, you know, for men. Yeah. Where do you think life is at for women?

SPEAKER_02 17:26

I think it's just I think they're faced with different problems. I think the the pressures of human beings and humanity are getting harder with everything going on. I think that it depends on what side you're on. Luckily in Bali, we're kind of out of the Western pressures, but women feel the same thing in different ways, it's expressed differently. But I can't speak about what it's like to be a woman. And I'm like, the way that I serve women is by serving men and help men be better leaders, help men be better men, help men be more grounded, help men be more regulate emotionally regulated. Because if you don't regulate your emotions, right, it comes out as blowouts, burnouts, arguments, you lose your head.

SPEAKER_00 18:07

But this is just about being a better man that that there's no there's no RH ticky tocky in the you know there's no it's not a manosphere, it's not a masculinity top, it's just it's just being a better man and you're serving.

SPEAKER_02 18:21

What does that mean for you? I'm not here to tell you what that means. I can share what I believe in my world, but my job is not to tell you who you should be in the world, you have to figure that out, mate. And if you can't figure that out, that's the reason this is great because through mirrors, through other men, and you learn about yourself through other men sharing, through other men having the courage, but like, you know what, this is what's going on, this is what I'm going through right now, this is my win, this is my challenge. Like, cool, I've figured that out.

SPEAKER_00 18:43

Do you find that people have very differing views about some of the same things? You know, that that let's just talk relationships that you know, you've got multiple guys in there figuring figuring it out, but you know, some of the guys trying to figure it out in their way are clearly figuring it out in the wrong way, and when they speak out loud, the rest of the group can be saying to them, you know, what fucking planet are you on, matey?

SPEAKER_02 19:04

100%. And I think for me, I have very traditional values. I think it's natural, it's a primal thing for men to want to build, create, provide, and protect. I think it just naturally comes out of us, and I think when we're around that energy and accepting that, I was like, Yeah, fucking too right. You should want to grow and develop and become a man who can hold the capacity of a family and of finances and be able to create that space for people. I think it's a natural thing within us, and some people don't agree with that, right? Some it triggers people, and if that's the case, that's totally fine. I've had to learn that we can't please everyone, right? And it is going to trigger people, and that's okay because we're here to serve the men who resonate with our message and our mission. We can't please everyone.

SPEAKER_00 19:49

So, as of the other day, you're 100 weeks in. What started off as a get-together, as as now, like you say, 800 plus people in the group, thousand people being through it, and you're you're just entering the realms of monetization here now, which was which was never something you'd set out to do originally. Yeah. You know, what what what does that look like? What's the first steps? What's the next steps?

SPEAKER_02 20:10

Yeah, so it was a really hard process for this because we we knew we had a beautiful essence, and as a marketer and entrepreneur, I was like, this is great, it's all word of mouth. Wow, we've got something, but what is the thing? Um, so there's two parts now. We've got our wellness community and our wealth. Wellness and wealth. They're the two pillars, really. Um, within it is it helps men with their mental, physical, and emotional health. Within the brotherhood, what we're doing. Didn't want to go down the men's mental health, it's a big part of it, but really, again, we run workouts, we're gonna do ice bars, we're gonna really focus on the wellness aspect for men, as that to make it an easier step for men to join. Um, because there is a lot of fear and uncertainty around doing quote unquote men's work. Um, what are they gonna say? What do I do? So that's kind of what the Bali Brotherhood is gonna be about. The mission for that is to create brotherhoods all around the world, satellite programs, so every single major city will have a community or boots on the ground, so wherever you're at, you know that you can come to a brotherhood and be there for you whenever you need it.

SPEAKER_00 21:08

So it's like Masons in an Ice Bath. Exactly. That's it. I'm just trying to imagine that the Brotherhood of Leeds. I'm sure it'll be a bit different to Bali, right?

SPEAKER_02 21:19

But again, it's like we've got the first one we're gonna go uh to Berlin. So one of the brothers is setting up a Berlin Brotherhood very soon. Uh, we've got ones about Ibiza. Um so the guys that have been here and then gone out into the world, they're like, we need that here. Um, so that's the wellness aspect of things. And then the second thing, I love business. I've been a business coach and business consultant. I believe entrepreneurship is the canvas of our expression, and like that's the game we've got to play, that's the arena, that's where you're really tested as a man, and I love that. So we built a business club called Brotherhood and Business Club, and that's where the guys that share the value of brotherhood, of service, of wealth creation, of freedom, of growth. It's like, cool, now let's apply what we're doing, and now let's do it in a business. Network where we're all building together, and one of the big things that I've learned over that is that the a lot of men have been burned, betrayed, rejected within business partnerships and within business. Um, and I think a lot of that is because we don't know who we are in the relationship, and we have cross we we mismatch roles, and businesses don't work because we're not playing to our strengths. So a big thing that we support the guys with is what is your zone of genius? Really, what is your genius? I've got a process called the genius code where we profile the guys, we help them realize and connect the dots of like, oh wow, that's why I'm really good at this thing. It's like great, go find someone who's shit at that, that needs that in the business. You don't need two of you. Most the guys are competing for the same role. So within that, we really encourage the network to like, we're really good at this, I'm really bad at this, but I can provide value here, and then facilitate conversations, partnerships, joint ventures within that business network for guys that want to grow and want to connect, and how do we actually support each other on multiplying our results through having the right men in that container? And then we've got a consultancy and we've got our partners as well. The core philosophy around that is modern wealth. The term of wealth in the UK in English means well-being, and I believe that with AI, with tech, with everything that's happening in the world, you're either going to use it to create more freedom, more purpose, more abundance, and have more time and be on the wave of using it to create a life you didn't even dream of that's available before, or you're gonna be on the other side. So for us, it's like right, how do we give the guys the tools, the frameworks, and networks of support so they can win in the modern world in a rapidly changing marketplace? And then we've got retreats, we're gonna run a summit. So it's really evolved over a long time. It really was a frustrating process, but we've got absolute clarity on that now.

SPEAKER_00 23:47

I know probably the getting together will always be men only, but will it will it always be a men's thing? If you're gonna do a summit, can women come to the summit or unsure right now.

SPEAKER_02 23:56

We're gonna have partners, we're gonna have events which will be more wellness events, probably can bring women into it. But there is a certain type of conversation and magic that happens when we get men in the right room because of how they show up. Because of there's a level of safety that we can create within men, so you can really talk about what's going on. If a woman's in the world, if a woman's in the room, we will we will posture or perform a certain way.

SPEAKER_00 24:16

We'll be distracted if she's a hottie, won't we?

SPEAKER_02 24:18

Exactly, exactly. So you saw me in that cafe, yeah. So that's it. So that's it. I think we my mission, I used to serve women. I serve women best by serving men, but who knows what will happen down the line. How have you changed over the last hundred weeks? What a great question, man. It was a real I was in a real low point when I was um when it started, because just got off the back of moving to Dubai, it tanking, coming back to Bali, almost like retreating back to Bali. Um, and my confidence was at an all-time low. But we're through the brotherhood, I started sharing, I started feeling stronger again. The leadership role was there. One of us was gonna own it. And I took that role and I took that leadership. I started speaking, I started sharing, I started serving powerfully, and I had so many people come up to me like, How do you speak so well? How do you do that? I'm like, I don't know. I'll just do it. I've never trained professionally on speaking, I've never had leadership training, I've never done any of that. But through that exposure of taking that leadership role in that, I've developed in so many ways. My network is huge here. I've got a really deep trust in my network because I've shown up so consistently with a good cause. I've developed my leadership, I've been invited into my public speaking career has kicked off, which is always a dream of mine. But that's also why the Zone of Genius thing is so profound for me, because when I'm there, I'm so it's like game day for me. It's like I'm on. I don't need to think, give me the mic, I'll just speak. I don't need to rehearse, practice, I just speak my heart, and I'm very good at it. And if through that exposure has allowed me to really start to develop my zone of genius and in who I am, because I was building my consultancy on the side, and you are you know, business, everything works, right? All business models work. But what business model you choose and how you choose to grow your business, if you can choose to build it around your zone of genius, things are gonna be much easier from you. If I can run events, workshops, masterminds, retreats where I'm speaking and celebrating and pulling people together and facilitating, it's gonna be a hell of a lot enjoyable for me than sitting behind a screen trying to run Facebook ads.

SPEAKER_00 26:25

How do you um you said that you've got um a model to work out people's zone of genius? Is that something we can live test now or is it like a million questions?

SPEAKER_02 26:34

Um it's a profiling tool called wealth dynamics. So Roger Hamilton developed it, they've had like six million people use it. Roger Hamilton premiere.

SPEAKER_00 26:41

Yeah, yeah.

SPEAKER_02 26:42

It's been around for a long time. Um, but it really is it's kind of like it's to sum it up, there's four four geniuses. Some people are really great with innovation and thinking and vision and perspective. Other people are super is the ground. I can only see what's here. Don't ask me to create a plan, but give me a plan and I'll service it. Right. It's how we think and see the world. And the other side of things is extrovert and introvert. Some people are amazing with people, we're thinking people, and we're networkers, and we're connected, and we're sociable, we're charismatic. Other people are super detail-oriented systems, we see the world through details.

SPEAKER_00 27:15

So you're not one of the four, you're one of those two, and one of those two.

SPEAKER_02 27:19

So you are you have one dominant genius, yeah, but you can be one of two. So for me, I'm very good with people, and I'm very creative, good with ideas. So my profile is called a star. Like a like an extroverted innovator. Yeah. Right.

SPEAKER_00 27:33

Exactly, yeah, that language. Which I guess I would consider myself the same if they're the only options to choose from.

SPEAKER_02 27:39

Absolutely, right? And that's why we resonate, right? Like attracts like when we meet each other. Oh, okay. It's like there's a level of resonance that we have because we've we're a similar profile in that sense. And a really good example is like Oprah Winfrey grew her business very differently to Warren Buffett. Warren Buffett is the opposite, he is the timing and details guy, makes very few decisions, waits a long time, but makes the right decision at the right time based on all the data for people like you and I that are bore us to death because just doing nothing, right? It's like people, action, talking lights us up and we innovate through that way, and that's how we create value in the world. So there's lots of different profiles, uh, there's eight different profiles based on the four genius types, but when you know that, it basically gives you a report of like you're really good at this, really good at that, you shouldn't be doing this role, you shouldn't be doing that. This is the best team you need, you shouldn't be doing this in the team, and it really is a very practical business development tool. So it's not a psychological profile where you're like, oh, that's great, but how do I apply that to business?

SPEAKER_00 28:33

And do you do you often sit with people and it's like you know, saying, now we look at the profile, what you're doing, you absolutely shouldn't be doing what you're doing, even though you're gonna fight me on this, you should not be doing what you're doing. 100%. I mean, like we talk about, for example, you know, entrepreneurship or or or bit or being a business owner. For me, I think you know, one of the most dangerous things that people can re can see is the guys on Instagram shouting about how everyone can own their own business, everyone should own their own business, you know. We know we're all an entrepreneur. We it could not be any further from the truth. The social media world that we live in now, everyone's told to tell your boss to fuck off and go and work for yourself.

SPEAKER_02 29:12

This is why I believe so passionately in it, because I was in the coaching space and it was the mentoring echo chamber. Hey, this worked for me, so it worked for you. And I've done fortunes chasing after different business models, figuring out why can I not make it work? Why can't I not trap my KPIs so consistently? Why is this thing that I forget to do every time? And it was a liberation for me when I'm like, I'm not the fucking details guy, I'm not the spreadsheet guy, I'm the guy that's out there speaking, facilitating, inspiring people. Get me doing that. And as soon as I let that go and realize I'm just not like that, this whole idea of this worked for me, so it should work for you is bullshit. It's like, who are you? Because everything works. So figure out who you are, figure out what you want, figure out what you're passionate about, and then figure out what your best route to success is. And it's based on trust. Where do you trust yourself most? If you trust yourself behind a spreadsheet with your headphones in, looking at details, you can make a beautiful spreadsheet. Don't convince yourself you need to start a personal brand and a podcast and start running public speaking because you think that's what you should be doing, because someone you inspired told you you should be doing that. Whereas they're very different people, but they all have a role, right? Businesses need systems, and my business struggled because I wasn't that guy, so I'll go and I'd hit my ceiling because when it comes to managing the details and systems of a business which is necessary, I wouldn't do it. So when I reached my ceiling of being a solopreneur, because I didn't have what a business needed in holistically, because everybody has their role. Um, and what I see when I do with profiles is some people, it's like, yeah, but I don't like that because I want to be this. It's like it's not a case of you can't do that, you just need to understand that you're gonna get into flow easier in different roles within an organization, and that's okay, but you will love it because it's where you trust yourself and you're gonna get fulfillment and passion from that part. So it's a really interesting science. Um, but I just to touch on your point, I think there's a difference between entrepreneurship and entrepreneurship. I believe that having ownership and a mission and what you're doing is really important to and a beautiful Einstein quote in Who Not How, Dan Sullivan's book, is the greatest and most inspiring work gets done by a man who can labour in freedom. And it's like this idea of full engagement. If you're gonna be fully engaged in what you're doing, you're gonna be fucking brilliant at it. But if you're not being paid, you don't like the work, you don't feel like you're being you're you're valued as a human being in the organization, go find somewhere that you do because it is available to you, but you have to go into the market, not like and it's like this idea of speaking through need or opportunity, not I need a job. It's like, hey, I'm absolutely incredible at this specific thing. There is a great business out there that needs that exact role. Go find it, go pitch them, go sell yourself an opportunity where you can be an amazing at that and just stick to what you're great at, and then you'll enjoy it and you get paid it, and you'll have tons of opportunity. So it's a real big thing that I'm passionate about because I do think there's gonna be so many people that are so lost in the world. When their jobs go and the knowledge workers get their jobs get lost. There's gonna be a huge crisis of men and women that have no idea where they belong in the workforce.

SPEAKER_00 32:23

I mean, I I've got I've got no disagreement with you that there's gonna be more and more people. I think you know, for people listening to this, you can we can argue all day long about you know how quickly is AI gonna kill jobs, or is this gonna happen, or is that gonna happen? I I don't think we need to labour upon what the reasons are going to be, but I think what can't be disputed is that the world is a very different place to where it was five, ten, fifteen, twenty years ago, and it's crumbling by the fucking minute for many, many different reasons. Change is happening quicker and quicker, and in many places, in many parts it's how it's happening, happening for the worst. Well, it's not so much is it happening for the worst, it's happening for the worse if you if you don't man it if you don't manage it. You know, there's there's opportunity anywhere, but if you aren't able to take advantage of that opportunity, you're ultimately gonna get swept off with the wrong side of change.

SPEAKER_02 33:10

I believe Daniel Pricey has a really good philosophy on this around the lifestyle business, around that there's gonna be more there's gonna be more opportunity for smaller teams, like eight to twelve people, that they'll have they'll have use AI, the business is making high profit, they don't need massive teams, they can have a much bigger upside, and the workforce can have a much better work-life balance because they are lean, but their output is just as much. And I think that whole model of the lifestyle business with smaller organizations that solve more niche and specific problems in the marketplace because tech and AI is going to be able to solve more problems. I think that is going to be the best opportunity for these people that are entrepreneurs, that don't want the pressures of running a business, but still want to have ownership, still want to have autonomy and passion in what they're doing, and stick to that and using AI to increase productivity, but without needing to work more. Like, oh, you increase productivity, but you're still working eight hours a day. So it kind of defeats the point, doesn't it? If you look in on the other side of it for people for work-life balance.

SPEAKER_00 34:14

Two of my favourite people you mentioned, but uh Dan um Dan Priestley and Dan Sullivan. Uh different reasons, but um, yeah, I mean I could I could listen to uh Dan Priestley all day long. He's been on the pod a couple of times actually, uh Dan. And um I think he's great.

SPEAKER_02 34:28

I think he's really connected to what's happening on the ground, right? He hasn't gone, he's not disconnected from what's actually happening on the boots on the ground of the start-up entrepreneurship world.

SPEAKER_00 34:38

The only thing I'd say about uh Dan Sullivan is he should he should write those books as pamphlets. I guess I think you po I texted you about this when you were you you told me you told me you were reading the who not who not how and well it says 10x not 2x. Great book. Um I mean the killer books, killer books, but I really do think you could you could condense each book to a couple of pages about 10x not 2x it is just basically fucking do everything 10x not 2x, you know, who not how is don't think about doing it yourself, who who's gonna go and do it for you?

SPEAKER_02 35:07

I mean, I mean that is 98% of each of those books about it's massive, and that's the thing, like with those like Dan Sullivan and Roger, their philosophies of like find your zone of genius, Dan Sullivan calls it unique ability. What's your unique ability? What can you do better than anyone else? Because you have it, just got to figure that out. How do you build a self-managing company so you do your thing very well, you create opportunities and you fill someone in the gaps as you're going to progress through the ranks of your business, and then you've got this organization that is just growing and growing and growing because everybody in the organization is doing the best thing that they're primed to do. I think that's great philosophy. And then who not how of and this is what I see for myself and with the bros, so many men and entrepreneurs and all like, how do I do this? So that's the wrong question. If you ask how do I, you're confined to your thinking, your resources, your skill set, and then you can't really do that much because you're putting it all in yourself. And I love about the freedom of purpose that comes with the who like you can do way more, you can do so much things you can't even imagine with other people, and that's the philosophy that we have inside of the community as well. Like, guys, stop thinking the lone wolf, you've got to do everything alone. Find your counterparts that you will the yin and the yang, you're really detailed oriented, you're already extra red. Great, because you need two parts of it, because you need those in your business, and then go do cool shit together.

SPEAKER_00 36:25

So, what should my my audience at home who are in Bali should obviously be coming down to uh wherever the venue is next Saturday. But for for people who aren't in Bali and aren't going to be coming to a brotherhood near them just yet, what what what should they be doing to to better themselves to uh pick themselves up when they're feeling down and and you know absorb some of this knowledge and lifestyle that you've been um that the people in Bali have been fortunate enough to get?

SPEAKER_02 36:51

Yeah, I think one of um obviously on Instagram, Ryan Herrington underscore, but the big thing that we speak about in the Brotherhood is that be the example of like if you're feeling you haven't got anyone around you, be the person that rallies the troops to do it. Stop waiting for things to happen, stop being a victim and just blaming the world, like do something about it. I believe loneliness is a choice. I think there's so many in-person, online communities that you can choose to enter if you just want to connect with other people. I think dropping your pride is a big one. But yeah, I think for us, we are our mission here is to bring this to the world. We've got a docuseries which we're launching very soon to bring people into the work we're doing, um, and then just following along on socials. I do believe that with the work that we're doing, the world that we're in, it is going to be a much more normal conversation for men to start having conversations that we have. I think the times of us being very stoic and not speaking about anything are coming to an end. I think the rise of social media in a good way is that there is more emotional intelligence that men get to learn about. Um, and I would encourage every single man to go and do that process, ask the right questions, do the inner work, journal, do the work outside of it, because sometimes strategy only gets you so far. But if you do really want to have a more a richer and wealthier life in all areas, you do have to go in and do the work inwards.

SPEAKER_00 38:14

So, Ryan, thanks a lot for being here, buddy. It's been um, I guess, a pleasure to hear you in a more formal setting. Obviously, I've I've known known you for a while now since I've been in Bali, and uh, you know, I I love I love hearing your passion, and I'm uh I'm sorry I've not made it down yet, but uh there is always week 101. Absolutely, man.

SPEAKER_02 38:29

We've got loads of stuff coming up as well, mate.

SPEAKER_00 38:31

So and uh well obviously we'll you've mentioned Ryan Harrington on Instagram, and we'll put all the show notes and things on this as well. So thanks a lot for being here, buddy.

SPEAKER_02 38:38

Thank you very much, man.

SPEAKER_00 38:39

Thank you very much. Pleasure I'm hustling, every day I'm hustling, every day I'm hustling, every day I'm hustling, every day I'm hustling, every day.