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Why Wedding Pros Are Marketing Harder But Booking Less
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
I surveyed over 640 wedding pros and asked them two questions. 1. What's your biggest obstacle when it comes to booking more weddings? 2. And what do you think you need to do to fix it?
The answers to the first question were all over the place. Not enough inquiries. Getting ghosted. Price shoppers. Leads that don't convert. Can't stand out from the competition. Real, specific, painful problems.
But he answers to the second question were almost identical across the board.
Post more. Run more ads. Be more visible. Show up more. Get on more platforms. More, more, more.
Here's what stopped me in my tracks. Most of these wedding pros are already doing these things. They're already posting. They're already paying for advertising. They're already trying to be more visible and it's not working. So their solution to it not working is to do more of the same thing.
When something isn't working, doing more of it isn't a strategy. It's a hope. And hope is not a marketing plan.
Get all the links from this episode: http://evolveyourweddingbusiness.com/361
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I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
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