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The Costly Ideal Client Mistake Most Wedding Pros Make
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
You've probably done the ideal client avatar exercise. You gave her a name. An age. An income bracket. Maybe you decided she loves brunch and golden hour photos and has a Pinterest board with 400 pins on it.
And then nothing really changed in your business.
That's not because having an ideal client doesn't work. It's because what most people call ideal client work isn't actually ideal client work. It's a guessing exercise dressed up as strategy. A paper doll with a Starbucks order.
Here's the real problem. Bride isn't an identity. It's a role. A temporary role that millions of completely different human beings step into every single year. The couple who wants a black tie ballroom reception for 300 people and the couple who wants barefoot vows on the beach with their 12 closest friends are both brides. They have nothing in common. They want completely different things. And when your marketing is aimed at brides, it speaks to neither of them.
This episode is about what to do instead.
Get all the links from this episode: http://evolveyourweddingbusiness.com/362
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Grab your free seat at evolveyourweddingbusiness.com/breakup
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