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Should You Go After Luxury Weddings? Here's My Honest Answer
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury.
I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each other.
Going after luxury weddings isn't a promotion. It's building a completely different business from scratch. And if you do it for the wrong reasons, which a lot of people are, it's going to make your situation worse, not better.
This episode is my honest take on the luxury market, who it's actually right for, who it isn't, what really changes when you move into it, and what to do instead if your current business isn't performing the way you want it to.
Get all the links from this episode: http://evolveyourweddingbusiness.com/365
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Grab your free seat at evolveyourweddingbusiness.com/breakup
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