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The Instagram Strategy Wedding Pros Need to Book More Clients

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
The Instagram Strategy Wedding Pros Need to Book More Clients
Jun 24, 2026 Episode 366
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

๐Ÿ‘‰ Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

You're posting. You're trying to be consistent. You know your couples are on Instagram and you know you're supposed to show up there. And yet somehow none of it is actually translating into leads or bookings.

If that's you, you are not alone. And it's not your fault. Nobody taught you how to make Instagram actually work for your business. They just told you to post more.

In this episode I'm joined by Elizabeth Marberry, Instagram marketing strategist and host of the Strut It podcast, who breaks down exactly what's missing between showing up on Instagram and actually getting couples to reach out. We get into why one piece of content can do three jobs at once, how DM automation works and why it's a game changer for busy wedding pros, why your Instagram Stories are where the warm leads are hiding, and why the leads and sales are happening in the DMs, not on your website contact form.

Get all the links from this episode: http://evolveyourweddingbusiness.com/366

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Iโ€™m hosting a free live classBreak Up With The Knot & WeddingWire (Without Losing Leads)

Weโ€™ll cover why many wedding pros feel their directory listings arenโ€™t delivering like they once did, whatโ€™s actually working for bookings right now, and how to create a marketing system that puts you back in the driverโ€™s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

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Find Heidi: Instagram (send a DM!)

The Wedding Business Collective ๐Ÿฉต (get your first month for $1)

Ghosted Lead Booking Wizard ๐Ÿ‘ป

Wedding Business Shop ๐Ÿ›๏ธ

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads ๐Ÿ’”

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Donโ€™t (So You Can Grow & Scale Too) ๐Ÿ‘€

Case Study: Wedding Planner Marketing That Works โ€“ How Katie Sautter Booked 15 Weddings in Her First Year ๐Ÿ”

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?๐Ÿค”