Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.
Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.
This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!
We'll cover questions like:
Getting More Clients:
- How do I get more wedding inquiries from my ideal clients?
- How do I book more weddings as a photographer? As a planner? At my venue?
- How do I turn wedding inquiries into booked clients?
Marketing Strategy & Channels:
- How do I market my wedding planning business to stand out?
- Should I focus on Instagram, Pinterest, Google, or paid advertising?
- Is it worth it to advertise on The Knot and WeddingWire?
- What wedding planner marketing and event planner marketing strategies actually work?
Sustainable Growth:
- How do I market my wedding business on a budget?
- How do I know if my wedding marketing strategy is working?
- Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?
After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.
Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!
With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.
Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if one of the most powerful wedding marketing platforms is one you have barely considered?
When most wedding pros think about wedding marketing, they jump straight to Instagram, Pinterest, Google, or paid ads. But there is a place where couples are having honest conversations, asking detailed questions, and sharing exactly what they are worried about when planning their weddings. And most wedding professionals are completely ignoring it.
In this episode, we are talking about Reddit and why it might be one of the most overlooked opportunities in wedding industry marketing right now.
If you have ever wished you could get inside your ideal client’s head and see what they are really thinking, this is going to feel like gold. Because Reddit is not just another platform to post on. It is real time wedding market research. It shows you what couples care about, what frustrates them, how they talk about pricing, and how they decide who to book.
I am joined by Emily Rochotte to break down how to use Reddit strategically for wedding business marketing without being spammy, awkward, or salesy. We are diving into how to find the right conversations, how to position yourself as helpful instead of promotional, and how to turn insights from Reddit into smarter messaging across your website and marketing.
If you want your wedding marketing to feel less like guessing and more like speaking directly to what your dream clients actually want, you are going to love this one.
Get all the links from this episode: http://evolveyourweddingbusiness.com/349
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
