Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.
Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.
This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!
We'll cover questions like:
Getting More Clients:
- How do I get more wedding inquiries from my ideal clients?
- How do I book more weddings as a photographer? As a planner? At my venue?
- How do I turn wedding inquiries into booked clients?
Marketing Strategy & Channels:
- How do I market my wedding planning business to stand out?
- Should I focus on Instagram, Pinterest, Google, or paid advertising?
- Is it worth it to advertise on The Knot and WeddingWire?
- What wedding planner marketing and event planner marketing strategies actually work?
Sustainable Growth:
- How do I market my wedding business on a budget?
- How do I know if my wedding marketing strategy is working?
- Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?
After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.
Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!
With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.
Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! π§
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
End Feast Or Famine In Your Wedding Business With Erinn Bridgman
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Are you stuck in the feast or famine cycle in your wedding business?
One month you feel flush with cash and the next you are wondering how you are going to cover expenses. It is stressful, distracting, and it makes it nearly impossible to plan ahead with confidence.
In this episode, I am joined by Erinn Bridgman to talk about what is really going on behind the scenes with wedding business finances and why seasonal cash flow can feel so unpredictable. We dig into wedding pro money habits, what causes those extreme highs and lows, and how to pay yourself consistently as a wedding pro without crossing your fingers and hoping for a big booking to come through.
If you want to stabilize your wedding business cash flow, understand your numbers, and finally feel in control of your income instead of reacting to it, this conversation is going to open your eyes. We are breaking down practical steps you can take to smooth out the feast or famine pattern and build a wedding business that supports you all year long.
π Grab your FREE spot for Erinn's Masterclass on March 11th!
Get all the links from this episode: http://evolveyourweddingbusiness.com/350
βββ
Iβm hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
Weβll cover why many wedding pros feel their directory listings arenβt delivering like they once did, whatβs actually working for bookings right now, and how to create a marketing system that puts you back in the driverβs seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
βββ
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective π©΅ (get your first month for $1)
Ghosted Lead Booking Wizard π»
Wedding Business Shop ποΈ
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads π
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?π€