Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte
Feb 25, 2026
Episode 349
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
What if one of the most powerful wedding marketing platforms is one you have barely considered?
When most wedding pros think about wedding marketing, they jump straight to Instagram, Pinterest, Google, or paid ads. But there is a place where couples are having honest conversations, asking detailed questions, and sharing exactly what they are worried about when planning their weddings. And most wedding professionals are completely ignoring it.
In this episode, we are talking about Reddit and why it might be one of the most overlooked opportunities in wedding industry marketing right now.
If you have ever wished you could get inside your ideal client’s head and see what they are really thinking, this is going to feel like gold. Because Reddit is not just another platform to post on. It is real time wedding market research. It shows you what couples care about, what frustrates them, how they talk about pricing, and how they decide who to book.
I am joined by Emily Rochotte to break down how to use Reddit strategically for wedding business marketing without being spammy, awkward, or salesy. We are diving into how to find the right conversations, how to position yourself as helpful instead of promotional, and how to turn insights from Reddit into smarter messaging across your website and marketing.
If you want your wedding marketing to feel less like guessing and more like speaking directly to what your dream clients actually want, you are going to love this one.
Get all the links from this episode: http://evolveyourweddingbusiness.com/349
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I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
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Find Heidi: Instagram (send a DM!)
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