What I Learned This Year Coaching Wedding Businesses
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
What actually moves the needle in wedding businesses and what quietly wastes your time and energy?
After another year of coaching wedding businesses behind the scenes, I started noticing some very clear patterns. The wedding pros who made real progress were not necessarily working harder or doing more marketing. And the ones who felt stuck were often doing all the right looking things but still not seeing results.
In this episode, I’m sharing what I learned this year coaching wedding businesses and what surprised me the most. These are the things I saw over and over again as a wedding business coach working with planners, photographers, florists, stationers, DJs, and more.
We’re talking about where wedding businesses are getting tripped up, what actually helped people gain traction, and why some changes made a bigger impact than anyone expected.
If you run a wedding business and you want more clarity on what matters right now and what does not, this episode will give you a lot to think about before you plan your next move.
Get all the links from this episode: http://evolveyourweddingbusiness.com/342
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you setting wedding business goals every year but somehow ending up in the same place?
You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. More control over your time.
And then a few months in, those wedding business goals quietly fizzle out.
In this episode, we are talking about why that happens and what is actually getting in the way.
I see so many wedding professionals working hard, trying to book more weddings, and doing what they think they are supposed to do. But without a clear wedding business plan, effort alone is not enough to create real momentum.
If you have ever wondered why your wedding business goals do not stick, why progress feels slower than it should, or why you keep starting over instead of building forward, this conversation will hit close to home.
We are digging into what needs to change if you want to stop spinning your wheels and finally create wedding business goals that lead to consistent bookings and real growth.
If you want to know how to book more weddings without burning yourself out and start following a wedding business plan that actually works, this episode is for you.
Get all the links from this episode: http://evolveyourweddingbusiness.com/341
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026.
So what actually matters now when it comes to wedding SEO and how do you get found by more engaged couples?
In this episode, we are digging into what is really happening with search, how AI is influencing search, and what wedding professionals need to understand if they want to stay visible.
We talk about how couples search today, what Google is rewarding now, and why SEO for wedding pros is not just about keywords anymore.
If you want to get found on Google as a wedding vendor, understand how SEO for photographers and other wedding pros is evolving, and make smarter decisions about your website moving forward, this episode will give you clarity.
Get all the links from this episode: http://evolveyourweddingbusiness.com/340
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Are You Advertising On The Knot and WeddingWire Just To Keep Your Reviews?
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you still Advertising On The Knot and WeddingWire because you are afraid to lose your reviews if you stop paying? You are not alone. So many wedding pros tell me they feel stuck. They are spending hundreds every month to advertise on The Knot or advertise on WeddingWire, but the leads are slow, the inquiries are cold, and they are starting to wonder if any of this is even worth it.
If you have ever asked yourself is WeddingWire worth it or felt pressure to keep paying just to keep your hard earned reviews visible, this episode is for you.
Today we are looking at what is really going on behind that fear and how directories use your reviews to keep you on the hook. Before you make another payment, you need to hear this.
If you want to make smarter decisions about your marketing and get clear on whether these platforms should still have a place in your strategy, you are in the right place.
Tune in and let’s talk about what is really happening when you feel trapped by directory advertising.
Get all the links from this episode: http://evolveyourweddingbusiness.com/339
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday
Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need.
The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book more weddings, save time, and simplify your business.
Whether you want better systems, stronger marketing, or tools that make your life easier, these are the offers that will truly move the needle for you. No fluff. No noise. Just the five deals you do not want to miss.
If you want to hit the ground running in 2026 and make smart choices instead of impulse buys, this episode is for you.
Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How You Can Stop Wasting Money On Wedding Business Coaching And Education
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
👉 Check out my Black Friday 5 Days Of Deals!
Are you tired of buying courses, memberships, or coaching programs for your wedding business that never seem to move the needle? You are definitely not the only one. So many wedding pros feel pressured to keep investing in new strategies and new trainings because it seems like everyone else knows something they do not.
But here is the truth. Most wedding pros are not struggling because they need more education. They are struggling because they are choosing the wrong kind of education for the stage of business they are actually in.
In this episode, we are taking a clear and realistic look at wedding business coaching and education. You will hear why so many investments feel disappointing, how to avoid wasting money, and what to look for so you choose support that actually leads to more bookings and more confidence in your business.
If you have ever wondered why an investment did not work out the way you hoped or how to choose the right kind of help moving forward, this episode will give you the clarity you need.
You'll also learn about my upcoming Black Friday deals and how you can make the most of them and get the max ROI possible!
Get all the links from this episode: http://evolveyourweddingbusiness.com/337
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Wedding Industry Burnout: How To Spot The Signs And Prevent It Before It’s Too Late With Tirzah Caffee
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you feeling drained, uninspired, or stretched too thin in your wedding business? You’re not alone. Burnout is becoming more common in the wedding industry, and it’s taking a serious toll on talented professionals who love what they do but can’t keep up with the constant demands.
In this episode, I’m joined by Tirzah Caffee, a 30-year veteran of the wedding industry and host of the Venue Success Podcast, to talk about something we don’t discuss nearly enough, wedding industry burnout. We’re digging into the real signs of burnout in the wedding industry, what leads to it, and how to stop it before it derails your business and your life.
You’ll hear practical strategies for avoiding burnout as a wedding professional, ways to set boundaries with clients and vendors, and how to recover if you’re already deep in wedding vendor burnout. Tirzah’s perspective is honest, compassionate, and filled with wisdom from decades in the industry.
If you’ve ever felt like you’re losing your spark, this conversation will help you get it back and build a more sustainable business that supports your wellbeing as much as your success.
Shownotes: https://evolveyourweddingbusiness.com/336
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why So Many Wedding Pros Want To Quit Advertising On The Knot & WeddingWire (But Feel Stuck)
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you frustrated with the results you’re getting from advertising on The Knot or WeddingWire? You’re not alone. Many wedding professionals are rethinking these platforms after realizing the cost of advertising on The Knot doesn’t always match the quality of leads they receive.
In this episode, we’re diving into why so many wedding pros want to quit advertising on The Knot and WeddingWire but feel stuck continuing to pay for listings that aren’t working. We’ll talk about what’s really happening behind the scenes, how to measure whether advertising with The Knot is still worth it for your business, and smarter ways to attract couples who are ready to book.
If you’ve ever wondered “is WeddingWire worth it?” or felt trapped by these vendor platforms, this episode will help you decide what to do next and show you how to build a marketing strategy that doesn’t rely on directories at all.
Shownotes: https://evolveyourweddingbusiness.com/335
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
You Don’t Need to Finish Every Course to Grow Your Wedding Business
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing.
In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking more clients and building a business you love.
If you’ve ever felt overwhelmed by all the things you should be doing to grow your wedding business, this episode will help you shift your focus to what really matters and start seeing results right now.
Shownotes: https://evolveyourweddingbusiness.com/334
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you tired of feeling like networking in the wedding industry is just another thing draining your time and energy?
You’re not alone. So many wedding pros know they should be networking, but the constant meetups, endless DMs, and awkward introductions often lead to burnout instead of bookings.
The good news? Building real connections in the wedding industry doesn’t have to feel exhausting. When you focus on genuine relationship-building instead of forced networking, you’ll start creating partnerships that actually bring you clients and referrals.
In this episode, we’re diving into how to make wedding industry networking simple, sustainable, and effective, so you can grow your business without adding more to your plate.
If you’ve ever wondered how to connect with vendors and venues in a way that feels natural (and actually leads to more bookings), this episode is for you.
Shownotes: https://evolveyourweddingbusiness.com/333
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
The 5 Second Website Rule For Getting More Wedding Inquiries
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you getting plenty of website traffic but not enough wedding inquiries? You’re not alone.
Most wedding pros think their website looks great, but if it’s not booking clients, there’s a problem and it usually comes down to how fast couples can tell whether you’re the right fit for them.
Your wedding business website has about five seconds to capture a couple’s attention and make them want to reach out. If it doesn’t, they’ll move on to someone else.
In this episode, I’m breaking down the 5-Second Website Rule...what it is, why it matters, and how you can use it to turn more visitors into inquiries.
If your website isn’t booking clients like it should, this episode will show you how to fix that and start getting more inquiries from the couples you actually want to work with.
Shownotes: https://evolveyourweddingbusiness.com/332
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why Your Wedding Business Attracts Price-Shopping Couples (And How To Change It)
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why does your wedding business keep attracting price-shopping couples?
If you feel like everyone who inquires only cares about price, you’re not alone. Many wedding pros are stuck in a cycle of competing on price because their marketing unintentionally makes them look just like everyone else. The good news? You can change that.
In this episode, we’re diving into how to stop your wedding business price shopping problem at the source. You’ll learn what actually causes couples to compare you on cost, how to shift your messaging so you start attracting price-shopping couples who already see your value, and what it takes to stop competing on price once and for all.
If you’re ready to start booking better clients who value what you do, this episode is for you. Tune in now to learn how to make your marketing speak to the clients who are excited to book you, not bargain with you.
Shownotes: https://evolveyourweddingbusiness.com/331
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Getting Ghosted After Wedding Inquiries? Here’s Why.
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend time replying quickly, sending information, and hoping for a response… only to hear silence.
The truth is, ghosting usually has less to do with couples being rude and more to do with how your wedding inquiry process is set up. If your process leaves couples confused, overwhelmed, or without the answers they need, they will move on to someone else.
In this episode, I am breaking down why so many wedding pros struggle with getting ghosted after wedding inquiries, what couples are really looking for in that first interaction, and how you can fix your process so you get more replies and more bookings.
If ghosting is draining your energy and keeping you from booking the clients you want, this episode will show you how to shift your wedding inquiry process so couples feel excited to book with you.
Shownotes: https://evolveyourweddingbusiness.com/330
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Advertising on The Knot and WeddingWire: The Hidden Costs No One Talks About
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into these platforms hoping for a steady stream of leads, only to find themselves frustrated, exhausted, and questioning where their money went.
On the surface, these directories look like the easy answer. But behind the glossy sales pitch, there are hidden costs that can make advertising on The Knot and WeddingWire feel more like a drain than an investment. And those costs are not just about the money you are spending every month.
In this episode, we are digging into what those hidden costs really look like, why they are such a problem for wedding professionals, and what you can do instead to bring in better leads. If you have ever felt stuck paying for advertising that does not deliver, you need to hear this conversation.
Shownotes: https://evolveyourweddingbusiness.com/329
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you struggling to get your real wedding submissions published?
You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see.
The truth is, getting featured isn’t about luck, it’s about strategy. Real wedding submissions are one of the best ways to boost your wedding PR and attract your ideal clients, but only if you know how to package them the right way.
In this episode, I’m joined by wedding photographer and submission expert Jainé Kershner to break down exactly what editors are looking for, the mistakes that lead to rejection, and how you can create wedding submissions that actually get accepted.
If you’ve been wondering how to stand out and get your work published, this episode is packed with tips you can put into action right away.
Shownotes: https://evolveyourweddingbusiness.com/328
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How to Book More Weddings in 2026: What Every Wedding Pro Needs to Know
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more research before reaching out, and the competition for attention has never been higher.
In this episode, I’m breaking down what you need to know about the wedding market right now and how to prepare your business so you can book more of your ideal clients in 2026. You’ll hear what’s working, what isn’t, and how to position yourself so you don’t get left behind.
If you’re ready to stop guessing and start planning for a strong 2026 booking season, this episode is for you.
Shownotes: https://evolveyourweddingbusiness.com/327
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive.
In this episode of the Evolve Your Wedding Business podcast, I’m joined by Lianne M. Feliciano to talk about how creating a luxury client experience can naturally turn happy couples into your biggest source of referrals. Lianne shares what couples truly remember, how to create moments that feel personal and unforgettable, and why focusing on client experience is one of the most effective ways to grow your wedding business.
If you’ve been struggling with how to get more wedding clients, this episode will give you practical ideas to refine your process and book more weddings through referrals.
Tune in to learn how small changes in your wedding inquiry process and client journey can lead to big results in consistent referrals and long-term business growth.
Shownotes: https://evolveyourweddingbusiness.com/326
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Want a Calm, Consistent Booking Season in 2026? Now Is the Time to Act
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you hoping 2026 will finally be the year your wedding business has a calm, consistent booking season instead of feeling like a rollercoaster?
Right now is when the work that leads to those steady wedding bookings in 2026 actually happens. The truth is, if you wait until things slow down to think about your marketing, you’ll already be behind.
Since the end of COVID, I’ve noticed a clear difference between wedding pros who book all the weddings they want at the prices they want and those who struggle to fill their calendar. In this episode, I’m sharing what I’ve seen work, why now is the time to put it in place, and how you can set yourself up for a more predictable wedding booking season next year.
If you want to stop riding the feast-or-famine cycle and start creating steady wedding bookings for 2026, this episode is for you.
Shownotes: https://evolveyourweddingbusiness.com/325
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why The Usual Wedding Marketing Advice Has Not Worked for You
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels.
If you're wondering why the bookings aren’t coming in, even though you're doing what you're “supposed” to do, this episode is for you.
In this episode, I’m unpacking the real reason your wedding marketing hasn’t been working and how to shift your strategy so it actually attracts and books your ideal clients. Whether you’ve been relying on social media, referrals, or wedding directories, this is your chance to reset and learn what actually works right now.
And if you want to go deeper, be sure to grab your free ticket to the Book More Weddings Summit. It’s happening August 18th through 22nd and it’s five days of expert-led sessions to help you get more bookings without burning out. Get your free ticket at weddingbusinessceosummit.com.
If you're ready to ditch the marketing strategies that aren't working and focus on what actually gets results, tune in now.
Shownotes: https://evolveyourweddingbusiness.com/324
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
The Belief That’s Secretly Sabotaging Your Wedding Bookings
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
It’s not just about pricing or response time. There’s a hidden belief that’s quietly sabotaging your wedding bookings and most wedding pros don’t even realize it’s there.
In this episode, we’re digging into the real reason your inquiry process might be costing you clients. I’m sharing a personal story that will hit close to home, especially if you’ve ever wondered why couples seem to vanish after reaching out.
If you’re tired of feeling like your wedding marketing strategy is missing something, this episode will give you a powerful shift in perspective.
Tune in now to learn how to turn more wedding inquiries into bookings by making one small but impactful change.
Shownotes: https://evolveyourweddingbusiness.com/323
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why aren’t you getting wedding bookings even though you’re doing everything they say to do?
You’re showing up on Instagram. You’re following the trends. You’re posting consistently. And yet... inquiries are slow. Bookings feel harder than ever. If you’ve found yourself wondering what else you could possibly be doing, you’re not alone.
Right now, so many wedding professionals are spinning their wheels because they’re missing one essential piece of their wedding marketing strategy. And without it, you’re stuck guessing and hoping instead of attracting and booking your ideal clients.
In this episode, I’m breaking down what’s really going on when your wedding bookings stall even though you’re working hard. You’ll learn how successful wedding pros in today’s industry are filling their calendars without burning out or chasing every platform.
If you’re tired of doing everything “right” and still not getting booked, this one’s for you.
Tune in and find out what’s missing from your wedding marketing strategy and how to fix it.
Shownotes: https://evolveyourweddingbusiness.com/322
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Why Booking Weddings Feels Harder in 2025 & What Is Actually Working Now
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Does booking weddings feel harder in 2025 than it used to? You’re not imagining it.
I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to.
The truth is, the wedding market has shifted, and the strategies that worked even a year or two ago might not be cutting it anymore.
In this episode, we’re diving into why booking weddings feels harder right now and what is actually working for vendors who are still getting booked solid.
If you’re feeling discouraged or unsure of how to adjust your marketing to keep up with what couples want in 2025, this episode will give you clarity and direction.
Shownotes: https://evolveyourweddingbusiness.com/321
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
They Didn’t Ghost You. You Ghosted Them. Stop Sabotaging Your Wedding Bookings.
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Are you losing wedding bookings and wondering why leads keep ghosting you?
I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets.
But what if they didn’t ghost you? What if you ghosted them?
In this episode, I’m digging into what really happens after an inquiry lands in your inbox and why your current wedding inquiry process might be turning potential clients away. If your follow-up is just one quick email or pushing for a call right away, you’re missing huge opportunities to connect, build trust, and book the client.
And don’t worry, this doesn’t mean adding hours of work to your plate. I’ll show you how to simplify your follow-up process so it actually books weddings for you while creating a better experience for your clients.
If you’re ready to stop sabotaging your own wedding bookings and finally fix your inquiry follow-up, this one’s a must-listen.
Shownotes: https://evolveyourweddingbusiness.com/320
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Why is it so hard to break into the luxury wedding market?
So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach.
In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. She shares how she transitioned into the luxury wedding market, raised her prices with confidence, and started booking high-end clients who value her expertise.
We’re talking about the real mindset shift it takes, pricing strategies for wedding professionals who want to stop undercharging, and how to become the obvious choice for premium clients without burning yourself out.
If you’ve been wondering how to transition to luxury weddings or what pricing for high-end weddings really looks like behind the scenes, this episode is going to give you the clarity and inspiration to go for it.
Shownotes: https://evolveyourweddingbusiness.com/319
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Behind On Your Goals? Build A Wedding Business Plan That Gets You Back On Track
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around.
In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making intentional progress, this one’s for you.
Tune in now and let’s get you back on track with a clear plan that supports the business and life you want.
Shownotes: https://evolveyourweddingbusiness.com/318
———
I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!
We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
What I Learned This Year Coaching Wedding Businesses
32:48
Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year
23:27
Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn
52:18
Are You Advertising On The Knot and WeddingWire Just To Keep Your Reviews?
14:45
Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss
16:17
How You Can Stop Wasting Money On Wedding Business Coaching And Education
25:21
Wedding Industry Burnout: How To Spot The Signs And Prevent It Before It’s Too Late With Tirzah Caffee
57:14
Why So Many Wedding Pros Want To Quit Advertising On The Knot & WeddingWire (But Feel Stuck)
10:34
You Don’t Need to Finish Every Course to Grow Your Wedding Business
12:17
Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre
55:11
The 5 Second Website Rule For Getting More Wedding Inquiries
18:26
Why Your Wedding Business Attracts Price-Shopping Couples (And How To Change It)
17:13
Getting Ghosted After Wedding Inquiries? Here’s Why.
13:26
Advertising on The Knot and WeddingWire: The Hidden Costs No One Talks About
27:07
Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
51:57
How to Book More Weddings in 2026: What Every Wedding Pro Needs to Know
33:02
Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano
51:16
Want a Calm, Consistent Booking Season in 2026? Now Is the Time to Act
13:10
Why The Usual Wedding Marketing Advice Has Not Worked for You
9:30
The Belief That’s Secretly Sabotaging Your Wedding Bookings
13:26
Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right
10:08
Why Booking Weddings Feels Harder in 2025 & What Is Actually Working Now
10:23
They Didn’t Ghost You. You Ghosted Them. Stop Sabotaging Your Wedding Bookings.
13:33
Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients
52:32
Behind On Your Goals? Build A Wedding Business Plan That Gets You Back On Track
15:03