Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
How To Get Wedding Clients Without Relying On Instagram
Aug 12, 2026
Episode 373
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
๐ Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
You post consistently. You get likes, you get comments, you even get shares. Then you open your inquiries and there's nothing there. If your whole plan for how to get wedding clients is Instagram, and Instagram isn't producing, that gap will wreck you.
That was Elyse Stokes in July of 2024. She ran a ten day birthday promo, made the graphics, boosted the posts, ran Facebook ads. Plenty of engagement. Not one inquiry. Five days after her birthday she broke her leg, and she spent that summer in a recliner doing the math on whether she'd have to go back to a job and put her son in daycare.
Two years later she's booked a year and a half out and turning couples away.
She's a live wedding painter and wedding stationer in Georgia, and she gets specific in this one about what she cut, what she kept, and what actually changed.
Get all the links from this episode: http://evolveyourweddingbusiness.com/373
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Iโm hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
Weโll cover why many wedding pros feel their directory listings arenโt delivering like they once did, whatโs actually working for bookings right now, and how to create a marketing system that puts you back in the driverโs seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
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Find Heidi: Instagram (send a DM!)
The Wedding Business Collective ๐ฉต (get your first month for $1)
Ghosted Lead Booking Wizard ๐ป
Wedding Business Shop ๐๏ธ
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads ๐
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Donโt (So You Can Grow & Scale Too) ๐
Case Study: Wedding Planner Marketing That Works โ How Katie Sautter Booked 15 Weddings in Her First Year ๐
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?๐ค