Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte
Feb 25, 2026 Episode 349
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

What if one of the most powerful wedding marketing platforms is one you have barely considered?

When most wedding pros think about wedding marketing, they jump straight to Instagram, Pinterest, Google, or paid ads. But there is a place where couples are having honest conversations, asking detailed questions, and sharing exactly what they are worried about when planning their weddings. And most wedding professionals are completely ignoring it.

In this episode, we are talking about Reddit and why it might be one of the most overlooked opportunities in wedding industry marketing right now.

If you have ever wished you could get inside your ideal client’s head and see what they are really thinking, this is going to feel like gold. Because Reddit is not just another platform to post on. It is real time wedding market research. It shows you what couples care about, what frustrates them, how they talk about pricing, and how they decide who to book.

I am joined by Emily Rochotte to break down how to use Reddit strategically for wedding business marketing without being spammy, awkward, or salesy. We are diving into how to find the right conversations, how to position yourself as helpful instead of promotional, and how to turn insights from Reddit into smarter messaging across your website and marketing.

If you want your wedding marketing to feel less like guessing and more like speaking directly to what your dream clients actually want, you are going to love this one.

Get all the links from this episode: http://evolveyourweddingbusiness.com/349

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I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited!

We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control.

Grab your free seat at evolveyourweddingbusiness.com/breakup

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Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

Ghosted Lead Booking Wizard 👻

Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

Episode Artwork Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte 52:33 Episode Artwork How to Book More Weddings AND Get Your Life Back 20:15 Episode Artwork Why You’re Still Not Booking More Weddings Even Though You’re Doing All The Things 11:42 Episode Artwork Posting More Won’t Fix Your Wedding Booking Problem. Here’s What Will. 18:09 Episode Artwork Please, I Beg You: Stop Trying to Do Everything. It’s Killing Your Business. 17:54 Episode Artwork You Didn’t Start Your Wedding Business to Burn Out — So Why Does It Feel Like That’s the Only Option? 12:47 Episode Artwork How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman 48:32 Episode Artwork What I Learned This Year Coaching Wedding Businesses 32:48 Episode Artwork Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year 23:27 Episode Artwork Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn 52:18 Episode Artwork Are You Advertising On The Knot and WeddingWire Just To Keep Your Reviews? 14:45 Episode Artwork Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss 16:17 Episode Artwork How You Can Stop Wasting Money On Wedding Business Coaching And Education 25:21 Episode Artwork Wedding Industry Burnout: How To Spot The Signs And Prevent It Before It’s Too Late With Tirzah Caffee 57:14 Episode Artwork Why So Many Wedding Pros Want To Quit Advertising On The Knot & WeddingWire (But Feel Stuck) 10:34 Episode Artwork You Don’t Need to Finish Every Course to Grow Your Wedding Business 12:18 Episode Artwork Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre 55:11 Episode Artwork The 5 Second Website Rule For Getting More Wedding Inquiries 18:26 Episode Artwork Why Your Wedding Business Attracts Price-Shopping Couples (And How To Change It) 17:13 Episode Artwork Getting Ghosted After Wedding Inquiries? Here’s Why. 13:26 Episode Artwork Advertising on The Knot and WeddingWire: The Hidden Costs No One Talks About 27:07 Episode Artwork Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner 51:57 Episode Artwork How to Book More Weddings in 2026: What Every Wedding Pro Needs to Know 33:02 Episode Artwork Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano 51:16 Episode Artwork Want a Calm, Consistent Booking Season in 2026? Now Is the Time to Act 13:10