👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting engaged and immediately opened 25 browser tabs while watching Netflix on a second screen.

And somehow we're still teaching marketing like it's a straight line from A to B.

It isn't. Not even close.

My guest today is Becca Pountney, a brilliant marketing mind from the UK and someone I've been meaning to get on this podcast for way too long. She has a framework that perfectly captures how couples actually move through your marketing right now, and it's called the Marketing Theme Park.

In this episode we break down her SCREAM framework. Each step is a piece of what it actually takes to book more weddings in 2026. By the end you'll never think about the marketing funnel the same way again.  And by the end you'll never think about the marketing funnel the same way again.

Get all the links from this episode: http://evolveyourweddingbusiness.com/364

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I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

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Find Heidi: Instagram (send a DM!)

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Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔