Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
How to Plan for Wedding Booking Season So You Actually Reach Your Goals
Sep 23, 2026
Episode 376
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
You set a big goal at the start of the year. A number of bookings, a revenue number, something you actually care about.
Now wedding booking season is here, and if you're honest with yourself, you've been busy for months. Posting, tweaking, reorganizing, answering emails. But when you look at what you did, a lot of it had nothing to do with that goal.
That's not a discipline problem. It's a planning problem, and it's really common in wedding businesses.
This episode is about closing the gap between the goal on paper and what you do on a random Tuesday.
Get all the links from this episode: http://evolveyourweddingbusiness.com/376
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I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
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Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Ghosted Lead Booking Wizard 👻
Wedding Business Shop 🛍️
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀
Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔