How To Get Wedding Clients Without Relying On Instagram

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
How To Get Wedding Clients Without Relying On Instagram
Aug 12, 2026 Episode 373
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

πŸ‘‰ Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.

You post consistently. You get likes, you get comments, you even get shares. Then you open your inquiries and there's nothing there. If your whole plan for how to get wedding clients is Instagram, and Instagram isn't producing, that gap will wreck you.

That was Elyse Stokes in July of 2024. She ran a ten day birthday promo, made the graphics, boosted the posts, ran Facebook ads. Plenty of engagement. Not one inquiry. Five days after her birthday she broke her leg, and she spent that summer in a recliner doing the math on whether she'd have to go back to a job and put her son in daycare.

Two years later she's booked a year and a half out and turning couples away.

She's a live wedding painter and wedding stationer in Georgia, and she gets specific in this one about what she cut, what she kept, and what actually changed.

Get all the links from this episode: http://evolveyourweddingbusiness.com/373

Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/

β€”β€”β€”
Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩡 (get your first month for $1)

Ghosted Lead Booking Wizard πŸ‘»

Wedding Business Shop πŸ›οΈ

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads πŸ’”

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) πŸ‘€

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year πŸ”

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?πŸ€”

Episode Artwork How To Get Wedding Clients Without Relying On Instagram 1:09:11 Episode Artwork 3 Things Wedding Pros Tell Me (And Why They're Wrong) 12:28 Episode Artwork Your Invite to the Book More Weddings Summit 7:21 Episode Artwork The Wedding Marketing Fix No One Talks About 12:11 Episode Artwork The 5 Booking Patterns Costing You Wedding Clients 16:03 Episode Artwork You Already Know What To Do. Here's Why You Haven't. 13:00 Episode Artwork The Wedding Marketing Mistake That Attracts The Wrong Clients 18:13 Episode Artwork Why Your Marketing Isn't Attracting The Right Wedding Clients 16:19 Episode Artwork The Instagram Strategy Wedding Pros Need to Book More Clients 51:39 Episode Artwork Should You Go After Luxury Weddings? Here's My Honest Answer 18:47 Episode Artwork Turn Your Wedding Marketing Into A Theme Park With Becca Pountney 47:51 Episode Artwork How to Book More Weddings With Clients You Love 16:59 Episode Artwork The Costly Ideal Client Mistake Most Wedding Pros Make 18:58 Episode Artwork Why Wedding Pros Are Marketing Harder But Booking Less 15:00 Episode Artwork The Booking Problem Every Wedding Pro Has (Whether They Know It Or Not) 18:30 Episode Artwork How She 10x'd Her Wedding Planning Business In A Year 1:00:31 Episode Artwork Is Your Wedding Marketing Giving Pickup Artist Energy? 15:02 Episode Artwork How Wedding Vendors Get Found On Pinterest With Dana Bahr 52:50 Episode Artwork How To Book More Weddings As A Live Wedding Painter 1:07:04 Episode Artwork Who The Wedding Business Collective Is (And Isn't) For 18:51 Episode Artwork How to Book More Weddings: What Booked Wedding Professionals Do 13:28 Episode Artwork You Need a Wedding Booking System (Not More Marketing Tactics) 11:35 Episode Artwork How to Book More Weddings: More Marketing Isn't the Answer 10:16 Episode Artwork The Wedding Business Plan That Actually Gets Bookings 44:49 Episode Artwork End Feast Or Famine In Your Wedding Business With Erinn Bridgman 52:55