Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Should You Go After Luxury Weddings? Here's My Honest Answer
Jun 17, 2026
Episode 365
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.
There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury.
I get why that sounds appealing. And I'm here to tell you it might be one of the most misleading things we say to each other.
Going after luxury weddings isn't a promotion. It's building a completely different business from scratch. And if you do it for the wrong reasons, which a lot of people are, it's going to make your situation worse, not better.
This episode is my honest take on the luxury market, who it's actually right for, who it isn't, what really changes when you move into it, and what to do instead if your current business isn't performing the way you want it to.
Get all the links from this episode: http://evolveyourweddingbusiness.com/365
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I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
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