Most wedding pros write their website for other wedding pros without realizing it. You look at what everyone else in your category says, you borrow the words that seem to work, and you end up with "elegant," "timeless," and "luxury" on a site that could belong to anyone. If you've been trying to figure out how to increase wedding bookings when your work is good and your wedding inquiries are still trickling in, that copy is a big part of the problem.

Rachel Shannon is a live wedding painter in Philadelphia and a member of The Wedding Business Collective. She painted her first wedding in May. By September her 2026 calendar was full, 2027 was close behind, and she was taking bookings for 2028.

She didn't have years of client data to work from, either. She had one paid wedding under her belt, a working hypothesis about who she wanted to book, and a habit of publishing things before they felt ready. We talked through what she changed on her website, how she started getting found on Google and ChatGPT, and what happened to her wedding leads once she did.

Get all the links from this episode: http://evolveyourweddingbusiness.com/377

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I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)

We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.

Grab your free seat at evolveyourweddingbusiness.com/breakup

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Find Heidi: Instagram (send a DM!)

The Wedding Business Collective 🩵 (get your first month for $1)

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Wedding Business Shop 🛍️

Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔

Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀

Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍

The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔