Business Blasphemy

EP102: Why You’re Not Profitable: The Money Lies We’ve Been Sold with Danielle Hayden

• Sarah Khan • Season 4 • Episode 102

Share episode

Send us a text

Are you profitable or are you just making money?

Danielle Hayden, CPA and founder of Kickstart Accounting Inc., joins us to dismantle the dangerous money myths circulating in the online business world.

From shady financial "experts" on IG to manipulative marketing tactics that prey on business owner fears, Danielle calls it out.

We dive into the real role of a bookkeeper, who you need on your financial team, and how to recognize legit professionals. We uncover the truth around emotional spending in business, and the reality check your "money mindset" needs -- whether you're just starting out or scaling past six figures.

GUEST BIO: 

Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses.

With over 15 years experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.

She has been a guest on multiple top-rated shows including, Winning On Main Street, The How of Business and Female emPOWERED: Winning in Business & Life. She is also the host of the Business By the books podcast.

Connect with Danielle: 

Support the show

Love what you heard? Let’s stay connected!

Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.

Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.

And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.

The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.

Speaker 1:

Welcome to the Business Blasphemy Podcast, where we question the sacred truths of the online business space and the reverence with which they're held. I'm your host, sarah Khan speaker, strategic consultant and BS busting badass. Join me each week as we challenge the norms, trends and overall bullshit status quo of entrepreneurship to uncover what it really takes to build the business that you want to build in a way that honors you, your life and your vision for what's possible, and maybe piss off a few gurus along the way. So if you're ready to commit business blasphemy, let's do it. Hello, hello blasphemers, welcome back. I am very excited to have this conversation because, as you know, bullshit does not fly with me. So we're going to address some of the common rhetoric, the common mantras, the common gaslighting that sometimes happens in the space of investments and money and all good things. Today I'm very excited to welcome my guest, danielle Hayden. She's here. Please introduce yourself to the group. Thank you so much for having guest Danielle Hayden.

Speaker 2:

She's here. Please introduce yourself to the group. Thank you so much for having me. Danielle Hayden, I am the founder of Kickstarter County Inc. Been in business for 10 years working with entrepreneurs across different online spaces, seen a lot of stories and really excited to blast some BS today. I told you before we hit record, I'm here for all of that. There's lots in my space around money and tax and bookkeeping and we could do this all day, so super excited.

Speaker 1:

Amazing. And yeah, money is the thing. Right, I had a conversation the other day it was around this idea of oh well, the reason we have to lead our marketing with you want to make money is because of you know, this is everybody wants to make money. That's kind of the ground floor reason why we're in business, right, exactly. So it's a little bit dumb to me that that should be the motivating factor for people to invest in stuff. But you know what? We're just going to jump right in. How do you feel, like what goes through your mind when you see people who are like promising you go through my program, you work with me, I'm going to make you more money? I mean, the potential is always there. But, like, what are you seeing in your industry right now?

Speaker 2:

Or like what are you seeing from your perspective as somebody who's in the financial space? That kind of makes your red flags go up. So we work with a lot of business owners who were often our clients' first hires so maybe a contractor, a copywriter, something like that but we're often one of the first people that our clients will work with. And so we work with a lot of solopreneurs with. And so we work with a lot of solopreneurs, people who are striving to hit a hundred thousand $500,000 in revenue.

Speaker 2:

And what I see at this stage is that we don't have our confidence in ourselves yet. And we're really good at that thing. Right, that other thing, whatever it might be, the reason you came into entrepreneurship, you are good at that craft, but you're not necessarily great at all the other business stuff. It might be mindset, it might be money, it might be bookkeeping, it might be marketing, writing copy, whatever it might be. You don't have that confidence as a well-rounded entrepreneur and a well-rounded CEO. Yet well-rounded entrepreneur and a well-rounded CEO, yet you probably actually don't even see yourself as a CEO.

Speaker 2:

And at this stage we're looking for other people to validate us and to give us permission, and we're looking and searching for the tools outside of ourselves. Now, there are times where this is required because you're never going to be an expert, so I use I'll use bookkeeping as an example that that's what we do and I, I, you know bookkeeping attacks and legal are kind of the core people who I went through to school for like seven years. I worked my ass off of my CPA. Okay, like my team has so much very specific training legal, your attorney has very specific training. So when you start to hire, you're buying back your time and so you're buying back the time through experts. However, we're also trying to buy learning and training and we're searching outside of ourselves to give ourselves permission to jump into entrepreneurship, to exceed and to be successful.

Speaker 1:

Now I'm really glad that you qualified. The fact that you are a CPA Like this is not just something that you've learned in a weekend course or a 90 day program and you're now peddling. How do you feel, Cause I have a few friends that are in this space and I know how they feel when they see people who have done, you know, courses or certifications or programs and they're offering financial advice.

Speaker 2:

Yeah, I got. Um, I have to. I need to get it off my Instagram algorithm because it's pissing me off. So there's these, these people on Instagram that I guess are like tax influencers I don't know, and they're. It's a thing that's weird and of course they're targeting me, but I will watch these reels and they are talking about add your husband or your spouse and your kids and your aunt or uncle to your board of directors and then, when you go on vacation, you're really having a board meeting and it's paying for your board meeting, and now you get the tax write-off. Stop the bullshit here. Okay, that's a vacation, and how about you start taking yourself half serious as a business owner and form a real board of directors?

Speaker 1:

Thank you.

Speaker 2:

Yes. So if you are a business owner who is taking themselves serious, right, you're taking yourself serious, you're stepping into your power as a CEO, you're building a business that you want to create a life, healthy, sustainable, profitable business. You have to have healthy, sustainable and you have to be profitable. You can't be spending all of your business money on vacations and then be like, well, why is my business not profitable? I can't get a loan, I can't buy a house, I can't sell my business, but I took my family on vacation every year. But if you had a real board of directors, you might've grown your business. If you were profitable, you might've gotten the loan. So to me, kind of long-winded answer I don't pay much attention to the bookkeepers who are out there, who are the neighbor, the aunt, the cousin right, they did a course somewhere because they don't take themselves serious.

Speaker 1:

Right.

Speaker 2:

Right, like they're not a competitor to me, like it bothers me that they're out there and they're hurting business owners, like I truly believe they're hurting somebody and that pains me, but like I don't see them as interfering in my space. But I feel bad for the business owners who are to come across them and trust them.

Speaker 1:

Well, I've often said, are you running a business or are you play acting at being a business owner?

Speaker 1:

Because I think there's a very distinct difference. And for you who are in this space and you have the credentials and you have, you know, the knowledge and the insights, you may not see them as competitors or even anyone to really kind of give energy to, but for entrepreneurs who are maybe starting out, maybe not as profitable as they need to be, I can see the attraction, because they're often people who are peddling solutions that feel sexy, they feel easy and, let's be honest, they're often not charging the kind of rates that professionals charge, right, and so that's the attraction. So if you've got an entrepreneur out there who is looking to hire an accountant or a bookkeeper or anyone in the financial space, do they need to be looking for a certification, do they need to be looking for some kind of credential, or are there kind of boxes that they can check to make sure that they're getting somebody who actually is not going to be like steering them towards doing something that's not quite ethical, maybe even bordering on illegal?

Speaker 2:

So I'm going to talk about the four people I think you believe that I believe that you need on your money team, and then who I would qualify for those people to be. When I started Kickstarter accounting nine years ago, I was very intentional with starting a bookkeeping firm, because you can't file a tax return, create a budget, make a business plan, put it together a strategy, without knowing bookkeeping first. Everything starts with bookkeeping. You have to have accurate, organized numbers on a regular basis, provided to you as a CEO via a CEO dashboard every single month. So bookkeeping bookkeeper is the first person that you need. Now I am a CPA. My background is as a CFO, so I worked as a chief financial officer before starting my firm.

Speaker 2:

If you find somebody who has a tax background, that's going to be their focus. So you really need to decide what's most important to you. Are you running your business to show a loss and not pay taxes and have a tax write-off? Because that's the thing Some people are just like. I'll be able to write off my home office, my car, my gas, my meals, and so my business is like a nice write-off cushion for me to save money on my taxes. If that's your goal, then finding a bookkeeper that works with your CPA or really isn't sending you financial reports isn't helping you in any meaningful way. That their focus is on tax, that's fine, because that's the goal of your business. If the goal of your business is to Fine, because that's the goal of your business. If the goal of your business is to scale, if the goal of your business is to grow, is to step into being a CEO and leaving a legacy, then you want to find a partner that aligns with that. So for us, we are sending our clients a CEO dashboard that we call the snapshot, every month so that it's easy for them to read. We offer ongoing calls for accountability. So you want to find the right partner in a bookkeeper of like what is your focus? So that's team number one. Does that make sense? Yeah, absolutely. Next is your CPA or tax advisor. So their only job really is to prepare your tax return. Most tax accounts are only doing the bookkeeping to file the tax return and their advice is tax focused, not business focused.

Speaker 2:

I had a client who was planning on opening up a brick and mortar location In December. Her CPA said you have too much profit, you need to take a bonus. Pay your team a bonus. You got to get rid of this profit before you have to pay taxes on it. She listened to him. This poor woman has been in a cycle for three years because she spent a hundred thousand dollars that December. In March she opened up her brick and mortar location. What the CPA didn't take into consideration is the fact that she needed that money to open it up. Should she have thought of it on her own, I don't know, maybe, but she was working on the advice of her CPA, which so many of us do.

Speaker 1:

That's why we hire professionals, because we aren't experts in everything. We don't know the ins and outs of everything. Right, that's wow.

Speaker 2:

Exactly. So you trust. So you trust. Now she's been in a debt cycle because she had to take on all this debt to actually open the store. Okay, I derail.

Speaker 2:

The second person is your tax preparer. They will have a qualification of an EA or a CPA. Not every tax preparer has to have a CPA. If you want them to have that, then you'll want to find a firm who has who is ran by by CPAs. They have a team of preparers and EAs and non-CPAs who who work for them, but it's ran by a CPA.

Speaker 2:

So at my firm we have our our our tax team who who prepares the tax return, but they're working with the bookkeeping team to give advice so that it's not tax focused. It is business and tax focused. So when you're looking for somebody, you just have to know what's important to you. There's two more people I want on your team. The third person is a financial advisor, and financial advisor is somebody who takes in the big picture. It's totally different qualification than a CPA. They are looking at your retirement, your IRA, your personal and your business. So we need that third person on your team looking at the whole picture. The fourth person is a CFO or a business coach. When we work with our clients as their CFO, we are walking them through a goal setting process, looking forward, so bookkeeping is going backwards, cfo is going forward and so we're looking at the goals of the individual and the business and setting the budget to get them to those goals. So you want all four people and they're all four different qualifications.

Speaker 1:

So when you're a solo let's say you're a solopreneur you're just starting out, you're in your first five years, because we all know and I've talked about this before you're not really going to start making any kind of meaningful profit in those first few years, like it's. It's, you've really got to build it up. But if you're in those first few years, who is the? I guess, like, if you can really only afford to pay, you know one fractional team member or have someone in part-time or even full-time who's the first person, who's the first financial investment you should be making?

Speaker 2:

The bookkeeper, because you can't do any of the other things without a bookkeeper.

Speaker 1:

Heard it here first, bookkeeper you have to have a bookkeeper.

Speaker 2:

Now, this is most people here. I need a CPA because I have to file my taxes. How's your CPA going to file your taxes without bookkeeping? They can't.

Speaker 1:

What about? Like your QuickBooks and you're doing it on your own?

Speaker 2:

I mean you could. Here's the hardest conversation I've ever had. We had a client who came to us last year and she was so confident that her books were right. She had been doing it herself for years and we had found that she was overstating her income. Expenses were duplicated. This poor woman had to amend four years of her taxes. She had a giant tax bill.

Speaker 2:

You are not a bookkeeper. You cannot do it on your own. I can't do what you do, right, Like we all have a specialty, a zone of genius, and bookkeeping is so serious. You can't file taxes with incorrect bookkeeping. You can't do a budget and projections without accurate bookkeeping. And you can find a firm like our prices started $150 a month, right, Like you, you find a firm that helps you where you are. So if you're, if you have a hundred thousand dollars a year in revenue, we have prices that match that. So you find a firm I'm not saying that we're your firm, but like go find a firm that has pricing that matches that so that you can grow within that. So you'll need a bookkeeper. And then I'd actually rather you file your own tax return than I would your bookkeeping.

Speaker 2:

Yeah, cause you could, I mean you want the numbers to be accurate, right?

Speaker 1:

Yeah, yeah, amazing, okay. So before we go into the question that I really want to ask, tell me a little bit about your villain origin story. How did you come? Because you said you were a cfo before. How did you come to be entrepreneur?

Speaker 2:

I feel like it's been in my, my blood for forever. Um, I had that nice roller coaster ride. I'm a creative at heart, so I actually started my career as a hairdresser I did cosmetology in high school. Oh my God, so did I, did you really, and I hated every minute of it. Oh see, I loved it.

Speaker 1:

I loved it.

Speaker 2:

I'm not creative enough to cut someone's hair Like I'm just going to say that right now, yeah, it's there's so much fear, so much fear anyway.

Speaker 1:

Oh my gosh, I love it.

Speaker 2:

I love it, so I I did. I worked behind the chair for a long time. I love doing like there was nothing more fun than coloring somebody's hair and then doing this fun haircut to accentuate the color, whatever. But what happened during that time is that I was helping the girls in the salon because I kept on hitting the goals. The salon said that you got more commission for each tier that you brought in and I just knew how to maximize it and I played the game with money, and so I was teaching the girls in the salon how to play the game with money and how to hit their goals and how to understand their paycheck. Then I went, and then I decided to go back to school and when I went into corporate, I was doing the same thing. I was teaching the CEOs, the board of directors, the investors the game of money and I was showing them. Here's what just happened. Here's where we're going. How do we use this data to make business decisions?

Speaker 1:

And.

Speaker 2:

I played that game of money with them. Now I'll never forget. I had a business owner who had asked me to help them put together a budget. And I'm like you can't put together a budget without the bookkeeping. I'm like I can't. What do you want me to? How do you want me to budget you? You don't know where you were. I can't tell you where you're going.

Speaker 2:

And I had this epiphany moment and I was like, oh my God, that's the problem. Business owners are skipping this whole step. They're not taking the time to look at where they went, what worked, what didn't work, what they should keep doing, what should they stop doing in the bookkeeping. And then they're trying to create a business plan, go get a loan, find an investor. I want to hit $100,000 in sales. I want to hit a million dollars in sales. But they don't know where they just were. How are you going to get there? You don't know what you just did. So I had this light bulb moment sitting in the boardroom after a board meeting and I said, oh my God, every single business owner needs the same thing. I don't care how big you are, I don't care how small you are.

Speaker 2:

I want you, the business owner who's aiming for a hundred thousand dollars, to have access to the same information as the guy or gal who's making a million dollars in revenue or $5 million in revenue, and so that's when I created Kickstart and now every single one of our clients. We're with thousands of business owners now and every single one of them gets a snapshot. It is a financial review CEO dashboard that I created back when I was in corporate that we use for every single one of our clients so that business owners have access to that information.

Speaker 1:

I love that and you touch on such an important point.

Speaker 1:

Like I worked as a CEO for a very, very long time, so I've been on the back end of businesses and I've done the operations piece, and the number one thing that I think most business owners have in common is, for some reason, this fear of actually looking at the numbers, like the number of people who have, you know, like to be able to do operations in a business. I need to know what the budget looks like, I need to know what the finances look like. And the number of people I've worked with who don't want to do it, they procrastinate on the bookkeeping, they procrastinate on the receipts because they don't want to know what the numbers are. And my very educated guess is it's probably because they're spending willy-nilly and they're just, you know, they're not really keeping track of stuff and they're afraid to see all of those investments they made on fear and on FOMO and because the marketing was fancy and there's a lot of like shame tied around that, which I get. But also get over yourself. It's a business.

Speaker 2:

But if we're not taking ourselves serious as a business, we don't see it that way, absolutely Right. We we see it as we can. We can make those investments because we're not taking ourselves serious as a as a business owner. Yeah, I do find that we have a few personality types. We have our savers, but we also have our keepers. So some people are spending willy-nilly, like you were saying, like there's a lot of emotional spending, there's a lot of quick start spending. I want it. I want it now. I call those our free spenders.

Speaker 2:

So, our free spenders are the people who they're not thinking about their financials and they go out and they're spending, spend the money. We also have our keepers, and our keepers are the people who it never feels like enough. So I also have just as many clients who will come on and they'll come into a client call Like we'll have a call with them, and like their shoulders are all tense and like they like shrug their shoulders. They're like okay, like braced, tell me where to cut back. And I'm like cut back, like you didn't spend anything.

Speaker 1:

Loosen my strings.

Speaker 2:

Yeah, I'm like, what is all this cash sitting here doing? Well, I'm investing in the business. I said, investing in what? Like well in the business. I said, no, you're letting the cash pile up. That's not investing in the business. You're just keeping it and saving it. Like well, yeah, you're just keeping it and saving it. Like well, it's invested. So we have two different money types. Right, Our free spenders, they're going to go spend there. They're the ones attracted to that type of of of marketing and other people are keeping it.

Speaker 2:

One other thing you know we have this report card effect. I call it the report card effect. If you were to tell me like I, I wasn't a great student, I was just I had other things to do. I remember like carrying around books. I was like reading books and talking and my conversation was more important. So the report card would come out and it would literally be like you know, won't stop talking, let's try again. And then my parents, I would go home and they ground me. I'm like, well, like that didn't work last quarter, but sure, let's try again this quarter. So how many of us have that experience as business owners? I'm not the only one that talked too much. No-transcript.

Speaker 1:

Mm-hmm.

Speaker 2:

And we forget that it doesn't work like that. You don't fail. You don't fail entrepreneurship Like you failed eighth grade or ninth grade. You know, like you don't fail, you're not going to fail this class, yeah, and so I think that's created a lot of the shame around. I'm going to look at this report. Somebody's going to tell me I'm not good enough. Now, I never should have been an entrepreneur. I knew it wasn't going to work out.

Speaker 1:

Yeah, well, I mean a lot of our, a lot of our culture, I think is just really based on a comparison and assessment right.

Speaker 1:

You're either failing or you're winning. You're either good or you're not good. There's no area for gray, there's no nuance, there's, you know, none of that. This actually kind of leads into the big question that I want to kind of well, the big thing that I want to talk about, and it's this idea around emotional or fear-based spending.

Speaker 1:

I mean, there's so much rhetoric, particularly from higher ticket coaches, high pressure coaches, high performance coaches I'll put that in air quotes. If you're not watching the, if you're not watching the YouTubes, I air quoted that. But there's this I'm sure everyone has heard it at some point that if you believe in yourself, you'll spend the money. And it's not rooted in the pragmatism of investing right, looking at your goals, looking at your strategy. It's like if you believe in yourself, I have been told personally to my face by coaches if you don't invest, you don't believe you're going to be, you're capable of making that money back. And thank God I've got a little bit more of a bullshit meter, like I just I don't you know, but the number of people that I have seen be harmed by that kind of rhetoric I would love for you to speak to that.

Speaker 2:

We all have to spend money in business. We all have a goal for this year and we need to spend some type of money to hit that goal. We were seeing clients spend 50, 60, 70% of their income on professional development and coaches. That is so much money, you guys. Every dollar that's coming in is going back out in coaches, investing with somebody, and it's not the best use of funds. We can invest in advertising, marketing. There's other places that we can be investing those dollars and I really only want any business owner to spend between five to 6% of your sales on training.

Speaker 1:

That includes yeah, can we say that again? Like I want you to listen to that because I know a lot of you if you kind of come from the same spaces that I did the whole profit first thing and you know all of your operations shouldn't be more than X percent. I think it's 30 or 40%, yeah. And then we lump training into that and like five to six percent. Ok, so five or six dollars for every hundred that you're making. I want you to think about that and then think about the last coach you paid and how much you paid them and what you got out of it. Sorry, carry on. Five to six percent, what does that look like?

Speaker 2:

Yeah, five to 6%. What does that look like? Yeah, five to 6%. I mean I, I'm glad you, I mean there's um in this healthy percentages document that I'll share. You know we have needs, attention and high. So for like nine, 10%, we just start paying attention to that. Like what are we doing? And I also believe there's an area that's too low, right? If you're spending less than 3% of your sales, then I do encourage you to go to a conference this year.

Speaker 1:

Buy an Audible book, right Like we do need some type of training. There are other types of professional development that don't all involve being coached yes, one-to-one. Yeah, or groups.

Speaker 2:

I don't sign up for any of those, I'm not a participant in it, but we we have a lot of clients who are coaches and and clients who have purchased with these coaches. So I do understand it and, look, there's no shame in it. If you spent the money and you did buy into that, there's no shame and hopefully you did get something out of it.

Speaker 1:

You know like.

Speaker 2:

Hopefully you are able to look back on those dollars and that time and be able to pull out the gratitude of it and let's learn from it. Pass or fail, let's learn from it. What are we going to do differently next year? You have an opportunity this year to not purchase those, to believe in yourself that you can do it without a coach and without the accountability partner and without spending that money.

Speaker 1:

Do you feel like it's necessary to take a break from that kind of thing? Because I mean, personally, I will say that I do believe that accountability is a necessity, but I will qualify that by saying that a lot of the accountability in the online space is wishy-washy accountability. It's like oh, you get two calls with me per month, or you get access through Vox. That's not accountability, right? That's micromanaging, that's whatever you want to call it. To me, accountability is very much someone who's going to hold your feet to the fire and hold you accountable. To call it.

Speaker 1:

To me, accountability is very much someone who's going to hold your feet to the fire and hold you accountable to the commitments you've made to yourself, and that is something that's very, very rare, I think, in the online space, particularly in the coaching space. But that's my personal belief. I think that you are more powerful when you have the right kind of accountability, but, again, that doesn't necessarily mean you have to invest in it. It can be a best friend, it can be a spouse or a partner or, you know, a group of whatever, but I do think the accountability needs to be there. I think that we just need to be smarter about what that looks like for us and where we're getting it from. Just because you've signed up with a high ticket coach does not necessarily mean that they're going to keep you accountable. Yeah Right.

Speaker 2:

I'll speak to this in two ways. So we all need different things at different times in our business. So early on in my business and I heard this from a lot of other business owners early on it might be your first time being your own boss. It might be your first time working from home. It might be your first time feeling like I got this laundry list of things that I need to do. I am every role in my business. How am I ever going to be everything to everyone and every client? So there's a time early in your business that you might need more accountability in terms of tasks and where your business is going.

Speaker 2:

As you mature in your business and you have other team members you have built maybe a team what you need from outside coaches is going to change right, absolutely.

Speaker 2:

Yeah, I run my business on EOS, so EOS is Entrepreneur Operating System. I meet with my leadership team every Tuesday, like if I don't get shit done, they're going to be pissed. I'm setting a very bad example. So I have a lot of accountability in my business because I have, I've and we did have an EOS implementer for a long time. So we did pay somebody to help us implement this. We're self-implementing now and so we're not spending those dollars, and I have created accountability within my business, so as you mature in your business, you might find accountability to other through other mechanisms. We provide accountability to our clients, so that's something that we talk about with our with our clients is that if you don't open the Snapchat email, we're not going to track you down and say, hey, you didn't open our email, although I would really freaking like to like, I would love a read, receipt and then resend to people who didn't open it.

Speaker 2:

But passive, aggressive, but that's okay, but we're going to show up in your inbox every month and that's going to hold you accountable. So, whether whether you responded to our email with the statement or not, whether you want to hear from me or not, whether or not you did, if you hit your revenue goal last month or not, we're going to show up in your inbox with your snapshot and with your financials, and that creates accountability. So it's just what do you need at this season.

Speaker 1:

Yeah, but I also think it's a bit funny that, like, if you, if you've invested in something like this and the purpose is to be held accountable in some way, and then you actively go out of your way to avoid it, you know that doesn't really make sense, but there are again a lot of people who do that because, yeah, so I mean my, my, my off likein-cheek comment about being a passive-aggressive it's not, it's 100% something I would do. It's like listen, you paid me for this information. What are you doing with it? You know so, absolutely. I love how direct you are about like look, stop pissing around. This is your money and you need to be accountable to it and for it. And here are the ways to do it. Where can people find you and learn more about, like, what you do, how you support clients and just generally kind of be in your, in your space, cause you're kind of fun?

Speaker 2:

I like you. Well, thank you, kickstarter County Inc. The website. You could book a call, talk to us directly there. We have our podcast business by the books, talk about how to use your numbers to run your business, every single week on there. So that's me personally talking. You know, we, we, my team, and I believe that the minute you start a business, you are responsible, absolutely. Yeah, you need to put your big girl pants on, your big boy pants on and and do the work, and I appreciate your, your show and what you're doing, and we love to partner with business owners to help you do the work right, like step into your CEO, be the you know, take your business seriously, and we're going to arm you with all the information you need in order to be able to do that. So, kickstarter County Inc.

Speaker 1:

I love that. We'll have all the all the links in the show notes, as we always do. Any last words before we kind of sign off for the week.

Speaker 2:

Go, take some action. All of this, you know, I listen to podcasts all the time, and if you don't do something with the information, what are we doing? Right, like what did you just spend the last half hour listening to us for? So, whatever it might be, maybe it's you read your financial statements from your bookkeeper. Maybe it's you finally open up a business checking account. You look at your numbers. For the first time, you book a call with a bookkeeper, even if it's not me. But take some type of action, otherwise, what are we doing?

Speaker 1:

What are we doing Exactly, honestly? All right. So there you have it. You have your homework for the week. Go and do a thing, because you know what. That's what this is all about. 2025 is the year of taking decisive action. Stop fucking around. This is your business. Let's make it worth something. Let's fucking go. Thank you very much for being here. I appreciate you and, as always, my friends, you can have success without the BS. Just get out of your own damn way. I'll talk to you next week. That's it for this week. Thanks for listening to the Business Blasphemy Podcast. We'll be back next week with a new episode, but in the meantime, help a sister out by subscribing and, if you're feeling extra sassy, rating this podcast no-transcript.