Business Blasphemy
Sarah Khan, Business Advisor and Leadership Consultant, is calling B.S. on the hustle-focused status quo of business and entrepreneurship, and getting real about what it takes to grow a business or career and NOT become a statistic. In each episode, Sarah helps navigate the rampant B.S. that permeates business strategy, marketing, operations, and mindset that has business owners hustling and pivoting themselves into burnout. She cuts through the noise and gives you guidance on how to view the status quo with a more discerning eye. If you're ready for success without the B.S., buckle up for hard truths, fun rants, terrible puns and (more than) the occasional curse word.
Business Blasphemy
EP105: From Guest to Revenue Generator: Strategic Podcasting with Beth Nydick
How many podcasts do you need to guest on before it pays off? This week, I sit down with media coach and anti-guru Beth Nydick to call out the myth that “all visibility is good visibility.”
We unpack why podcast guesting isn’t just about showing up, it’s about delivering a performance with strategy, intention, and a plan for ROI. Beth drops hard truths about how most people waste their podcast appearances, what actually makes a good guest, and how to evaluate platforms so your name ends up in the right rooms. If you’re tired of chasing vanity metrics and ready to turn visibility into actual revenue, this conversation will change how you show up, forever.
Guest Bio:
Beth Nydick is the ultimate media strategist for coaches, consultants, experts, and authors who are ready to level up. While her clients focus on big ideas, Beth ensures their message doesn’t just reach audiences—it converts them. Known for turning high-potential thought leaders into media powerhouses, she secures the visibility and influence needed to drive real revenue.
Featured in OPRAH, Forbes, Business Insider, and more, and with appearances on major shows like The Drew Barrymore Show and The Tonight Show, Beth’s expertise isn’t just theory. With a proven track record, she’s the secret force turning industry experts into breakout stars. Thought leadership, meet profitability.
Connect with Beth:
She's @bethnydick on all platforms!
Grab her freebie here: https://beth-nydick.mykajabi.com/10kchecklist
- Ready to monetize your visibility? Get Beth's step-by-step checklist used by top guests to turn one media spot into a $10k payday!
Love what you heard? Let’s stay connected!
Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week.
Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose.
And if you’re ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way.
The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.
Welcome to the Business Blasphemy Podcast, where we question the sacred truths of the online business space and the reverence with which they're held. I'm your host, sarah Khan speaker, strategic consultant and BS busting badass. Join me each week as we challenge the norms, trends and overall bullshit status quo of entrepreneurship to uncover what it really takes to build the business that you want to build in a way that honors you, your life and your vision for what's possible, and maybe piss off a few gurus along the way. So if you're ready to commit business blasphemy, let's do it. Hello, hello blasphemers, welcome back.
Speaker 1:I want to ask you a question how many of you have been told that all visibility is good visibility and you are spending all your time in those Facebook groups responding to I need a guest, I need someone to come speak in my summit, blah, blah, blah, and thinking that that is stoking your visibility and your credibility? Because if that is you, you're going to want to tune in today. I'm very excited to have Beth Neidick here today. She is the anti-guru guru. That is a thing we're going to go with that, beth, welcome, and please introduce yourself to the people.
Speaker 2:Oh, thank you so much. I giggled at the beginning because I love the name of this show. I'm all about being that, like you said, said anti guru. Guru, which means like I'm going to tell you the truth. I'm not going to sugarcoat it, I'm going to be very Jersey about it, Because I think that in in these digital streets, there's so much BS and there's so much information out there, hooks out there, to make you feel bad, to make you feel less than You're not doing the right thing. It's just too much. And what I really want for 2025 is for us to have the real conversation so we actually can all win and not just say let's be together and win.
Speaker 1:No, that's not how it works. That's not how it works, no, no. So tell me who you are what you do, why you're here.
Speaker 2:All the good things. Well, why I'm here is because I adore you. Why I'm on this earth is to teach people that their voice can equal money. So I am a former TV producer that was a stay-at-home mom and I could not in any way talk about shoes and bags and play tennis like legit. I was like this is not working. So I was like what can I do? What can I do with my hands?
Speaker 2:I started as a food blogger, turned that into a traditionally published cocktail book, didn't want to talk about food anymore, opened a PR firm, realized people are mean and awful and what I really wanted to do was help the people that were helping themselves. And I focused on podcasting because it's one thing that we are all doing I feel like it's the one thing we're all told to do that can actually move the needle in our business. But what I found is that people do it all wrong. They go on and they think they should have a conversation and baby, no, you should have a performance and I help you perfect that performance so you can make 10K every time you step up to the mic.
Speaker 1:Okay, Okay, Okay, I this interesting. Okay, Tell me more Performance. What does that? What does that mean? What does that look like?
Speaker 2:So I was. I wanted to be a child actress. I went to, like my parents, sent me to acting camp. One of the counselors in my acting camp was Sarah Jessica Parker. Oh, really, for real. I won't tell the year because then you'll know how old I am, but it was the summer before Square Pegs came out. So all you people born in the 70s you know what I'm talking about, yes, but what I mean by. So I come to it from that point of view.
Speaker 2:And then, working in talk show television for so long, when we're out in public, I want us to start acting like freaking celebrities. And I really mean that because, thinking about all the celebrities that go on the talk shows, they have practiced their story, they have practiced what they're going to say. They're giving another performance. Why are we not doing the same?
Speaker 2:I don't know about you, but I love to watch a good video podcast. That's a performance. It's shot in a certain way. The lighting is a certain way. We have to stop thinking about it as this other thing that we're just doing on Zoom. It's not. It's got to be something that can connect with an audience. Right, the people who are watching. I want them already to be in? Who the F is this? Who is the answer? What is she talking about? Who? It is Right If I was like, hi, my name is Beth and I really love podcasting, who's going to listen to that? That's awful, right, but I have the energy and I cause I'm from Jersey. I talk with my hands, but it's really about giving a performance that connects to you emotionally, and not just me regurgitating the things that I think I should be saying that aren't on my social media pages.
Speaker 1:So how do I guess? The next question that kind of makes sense to ask is then how do you find the right podcast? Because, I will be completely honest, in the early stages of my business I was taking every podcast opportunity that came. I've had some really good ones, but the truth this is going to sound how it sounds. The truth is the vast majority of podcast hosts have absolutely no freaking clue how to host a show right. They have either a list of questions that you know they will methodically go, and I've had that happen. I've had people ask me questions, I've responded and left it open for further conversation, but they just kind of switch immediately to the next question. There's no sort of cohesiveness. So how do you find the right podcast?
Speaker 2:Well, honestly, I have a PDF that you could download. That's a quiz that tells you all about that. So don't stop listening, but when you, after you listen, go to the store and get it. But I'll tell you about what it is. There's three things to it. It's the right audience, the right funnels and the right message. Where do you find the right audience? It's just like when you're doing marketing who is talking to the people that you are already talking to? Your ideal clients are already listening, watching and reading. That's where you should be.
Speaker 2:It's about having an intentional, strategic plan for what's going to work for me and going on. There's different types of podcasts. Everyone thinks it's just podcasting. No, there's niche podcasts, there's authority podcasts, there's storytelling podcasts, and that's to build your credibility, your visibility and your revenue. So we have to be more intentional about what this plan is. Right, sarah, you have like a marketing plan and a sales plan. Why don't you have a detailed visibility plan? Because only people that work with me actually create those, because I'm the only one teaching it like this. Everyone else is talking about getting media, but it's actually being on the media.
Speaker 2:But I want to go back to something else you said. If you are just starting out. Please do every podcast. It's practice and look at it like that. Don't turn it down If you have 100 people on your email list and 100 people on social media and no one's talking to you. Go practice and do that stuff. Don't stop yourself from doing that. But once you feel like you have a hold on what your business is, you've grown your personal brand, you've grown your authority then it's time to really look and be like okay, I still want to be on my friend's podcast because my friends are amazing, they support me, but what's the next level I want to be on? And then what's the strategy to get on those? Because my art of it is cold pitching. But there is so much other stuff that you should be doing, could be doing, would be doing if you knew what to do.
Speaker 1:I know it's in the, it's in the download, but can you give us a couple of tips of what we should be?
Speaker 2:doing? Oh, a hundred percent. It's looking at the audience, right. Who? What kind of audience do they have? What kind of engagement do they have with the audience? How are they promoting the podcast on their sites, looking to see what who's been on it and what they're doing with the assets from being on the promotion. It's not just who's been on it and what they're doing with the assets from being on the promotion. It's not just, oh, I want to be on, you know Beth's podcast. It's like what is Beth doing with her podcast? Who is on her podcast? Who is talking about her podcast? And how is that going to work into the ecosystem of what I offer, what I want to do and then how I want to be seen?
Speaker 2:The big myth is there, like, I'm going to get, I'm going to be on. We're not talking about Mel Robbins right now. Right, we're not talking about her today. Nope, not today, not today. I want to be on Jen Gottlieb's podcast, right. Okay, how do I get there? Do I just start pitching her? No, that's not going to work. You want to pitch her for three years? Go ahead, right. But what are the steps that I can take to get there? To do that, it's gotta be an intentional ecosystem and not this, like I always call it, like a shot in the dark. If I have a successful podcast, I'm probably not hurting for guests. I'm not probably looking for guests.
Speaker 2:So the piece to this is that relationship part of it. The biggest thing or the biggest miss I see with most people is like so say, I came on your podcast like we've communicated a couple of times before, you asked me to be on the podcast and then this is not the end of our conversation, no, like a beginning of our friendship, not only because I've come on, because I think you're amazing, I like what you're doing, but then don't you think I want to pitch you next January to come back on? Yeah, like it's not this one and done thing that everybody does it. They're like oh, I was on this, I was on that, and I'm not talking about people who are just growing their business. Look at the people who have those eight and nine figure businesses. Look in their podcasts, see how they're promoting it, see how their guests are not promoting it. It's fascinating.
Speaker 1:That's actually an interesting question. So when you do get these podcasts because like I've had, so here's like people who pitch me I don't usually I will not like if I've got a billion and a half cold pitches in my email for guests to be on my podcast, I'm like you obviously have no idea what this podcast is about. And also, no, thank you, like I'm not hurting for guests, which is great. But when you do as a guest, when you're on a podcast, what should you be doing with those assets, whether they're creating them for you or you're creating them Like, how do you leverage that beyond the? This week they've released my episode, sort of window, which is what everybody focuses on. They'll post once or twice and then they forget and move on to the next thing.
Speaker 2:I can tell you three things. There's got to be a pre-show buzz, a during the recording buzz and then an after buzz. So what are you doing in those three parts? When we booked this podcast, I put out hey, I'm going to be on this podcast. During this podcast we'll take a picture, we can do a short video and then afterwards I can say, hey, I was on the podcast.
Speaker 2:But it's not about the podcast, right, it's about what? The conversation we had on the podcast. What's the one thing I can pull from this conversation? That's going to be like yo, guys, you need to listen to this. For this reason I said this where I've said it, no place else.
Speaker 2:I exclusively told this story. Like, why should your audience care that you were on a podcast? They're effing not going to care. Guys, like they're not. Like I see all the time, like I was so blessed to be on Sarah's podcast. You're like why should the? Okay, your mom's going to care.
Speaker 2:But if you told me I got, I revealed the news on the podcast, I said you got to make it interesting. Again, it's a performance. What's going to get you to go watch the movie is the trailer. Create your own trailers, which is just you, face to camera talking about it. It makes such a difference. Like so, we mentioned Mel Robbins. I can say something like we mentioned, but didn't mention Mel Robbins. You should listen to the rest of the show, right? About Mel Robbins, we really didn't. I told you we didn't, but you're probably gonna be intrigued enough to go listen to it. It's got to be interesting and not just about us. It's got to be about what we're saying and how that's serving the people. So the people listening, the people that are listening to this right now, they either aren't my kind of people or they're like this girl's too much for me, right? Like they're either in you're the same way they're in, they're in on us, or they're not.
Speaker 1:Oh yeah, I mean if they're listening, they're already or they're not.
Speaker 2:Oh yeah, I mean, if they're listening, they're already.
Speaker 1:they're cool with too much because they I mean they, I mean they've been around long enough to know that. You know, sarah doesn't ever do anything other than too much, so it's it's totally fine when you are evaluating visibility opportunities. What are some of the red flags?
Speaker 2:Engagement's always a red flag over promising the red flag. One of the things I've been seeing a lot lately is people offering PR on platforms that they own. Pay me $500 and you can be a New York journal or New York Weekly. New York Weekly is something they own. Right, Come on my podcast, but I'm going to charge you administration fees. No, that's part of your business, I don't need to pay you. Or there's other ones that you come on the podcast. You record an episode and then they pitch you their offer.
Speaker 2:So if you're actually doing the research to see what kind of things are happening around this podcast, what kind of promotion they're doing, who's on it, what listening to it, you can tell who are the actual ones that are putting out great content to build an audience and using you as an expert for their audience, or ones that are trying to use the great visibility and there's actually nothing there. Visibility and there's actually nothing there. That's like I used to get when I was doing more of the cocktail and food business. I used to get like, oh, will you come be? Because I was like doing celebrity bartending with the cocktail book, and they'd be like, oh, can you just come and like we'll promote you and it'll be great visibility for your brand. I'm like no, I cost money, Right, Like, don't just do something because it's going to be great visibility, unless you actually know it's going to be great visibility, unless you actually know it's going to be great visibility.
Speaker 1:I actually posted about that the other day because I've had a lot of people in the inbox pitching me opportunities to speak right since I did my TED. Now everyone wants me to come speak, but the number of people who are like but it's an investment and I'm like, this whole pay to participate in speaking opportunities is like the old school I can't pay you for your service, but I can get you exposure Right.
Speaker 2:And you're preyed upon, right, because it sounds great. You're going to be in front of 50,000 people. I've been on podcasts that download 500,000. You know what does better for me? The ones that have 500 people listening, right, and that's why I keep saying the word engagement how engaged their audience. It's like, think about it, as we're all influencers. Are you going to buy my? I'm like thinking what I have here? Are you going to buy my, these glasses? Right? Am I the kind of platform that you're going to go buy my stuff from? Or is it just? You know, like I was watching, my husband came in my room last our room last night and I'm watching Amazon TV. Have you ever seen it? No, I've never seen Amazon TV. Oh my god, this was crazy. It was Paige DeSorbo in bed with a comedian, and they're talking about the products they use at night and you can buy everything on the bottom. Oh, I was like she's a effing genius, it's like.
Speaker 1:It's like the new QVC.
Speaker 2:From her freaking bed, From her bed. I love that. I was like I love to be in my bed, Like I'm going to shoot a video with my friend in my bed, Like how cool is that? Yeah, but everyone's. She's doing it because people are buying the product. She's that influencer.
Speaker 1:Yeah.
Speaker 2:Have to really see and look who people are, and I think my term for 2025 is intentional referral system. That's my term for 2025. Because I want to be more intentional about who I refer to, who I get referrals from, what platforms I stand on. Most people do not have an intentional visibility plan. I'm not here for it anymore. What do the Smith sisters say Like? What am I not here for? I'm not here for it anymore. What did the Smith sisters say, like what am I not here for? I'm not here for that kind of row marketing.
Speaker 2:We've all been taught it's got to be a certain way. It's really not. Go find three friends, go make this little girl gang and go be on each other's platforms and support and engage each other's audiences and build yourselves together. That's what I want to build for 2025. I think this I'm going to be on this podcast. I'm going to be on this podcast.
Speaker 2:No, like, create the strategy and I, you know, I'm a middle child, so I need to do things with friends, do it together and build all both. Like it. Just it doesn't make sense to me the way that most people are doing it, because what we've been taught is, like, it's just important about getting the podcast and getting the platform, but what you actually do with it and how you show up with it is very different. Yeah, it's very different because if you're going to be on a platform and you're just going to, like, have this conversation with no intention behind it there goes back to that word intention with no intention behind how you're going to sell your products.
Speaker 2:People listening, they get my vibe, they know who I am and they know what I help with already. So if you're my people and you're listening already, you might already be in my DMs or you already might be on my Instagram looking at my LinkedIn bio to download my opt-in. Like. I don't need you, I don't need to bang you over the head. You need to know that I can be in your corner and I can be your solution. That's really what you need from me.
Speaker 1:I love that. Okay, I want to pull on the thread of the solution. So I've had a few people who have asked to be on my podcast. They're in my community or in my circle, they're you know, they're connections. I wouldn't say friends. How do you? This is just, this is a me question. This is not a like. Okay, podcast listeners, close your ears for a second. This is a personal question for Beth.
Speaker 1:How do you gently tell someone they're not quite right for your podcast without burning that bridge? Because one of the things that I, you know, I'm very clear on when I ask people to come on the podcast is you need to have something to say that isn't what everybody's talking about. Like this is, this is not. You're not here to pitch me your 10 part framework or your bro marketing, whatever. Like I need to know that you actually have a unique thought. That isn't what everybody else is peddling and unfortunately, not everybody fits that bill. So two part question, first of all how do you gently kind of sorry you're not quite ready for the podcast yet, because to me, honestly, sometimes it also sounds like I'm kind of like you're not good enough to be on my podcast. Like I don't want to come across that way focusing on to like, what should you be developing or practicing, or getting clearer on, so that you do make a valuable guest to the podcast host as well, okay, well, there's two questions.
Speaker 2:The first question is how do you tell somebody they're not ready, gently and nicely? You know, thank you so much for pitching right now. We're not looking for X, y, z. You know I'll circle back when we are like you don't need to tell them they're not ready, right, okay, just like. This is not. This doesn't fit into my ethos for the season.
Speaker 2:Let's talk about next season. Right, you know it's so nice and you know me, I'm not that nice. You would probably over-explain yourself. You know we're doing this, we're doing that, it's nine words, but it's just not working right now. Let's re, let's re revisit this in third quarter, because hopefully by third quarter they got their shit together. Or, if it's a close friend, you can have a conversation where, like I really, I really like what you're doing, but I don't think you're right for me right now. But if you do x, y and z, I think we can work together. Or let's have a conversation about how we can work together.
Speaker 2:Right, I'm just always it's like let's, if it's not working, like I don't have time to hold your hand unless you're a good client or unless you're a client of mine. So how do you get your shit together? Well, it's creating that plan, and that's what we do in my program called Mike to Millions. Is we really go through the stories that you should be telling, that connect to your offer, that you can CTA it out, and while you're doing all of that, is you're actually making your audience feel like you're the solution to their problem at a very high level? Right, it's got to be a straight. I always tell the story, like what's your hook for your story? Like I had a client that I was working with and she was like well, you know, I really started out and I was an administrative assistant and then I wanted to be a copywriter and and I was like you've lost me.
Speaker 1:And so many people start the way. I mean I'm a, hold my hand up too, like I've, I've, I've started. So I'm a Capricorn and I like long walks on the beach.
Speaker 2:Yeah, okay, let's work on your like what could be the different hook? Like, for her, the hook was, like I really started my business because I wanted to pay for Botox. Yeah, ooh, like that was that was right. And then you're like, oh, okay, I, I like, like, I like Botox, let's talk Right. Like what's that?
Speaker 2:One of the stories that I tell is myself making a huge mistake on on the Dr Oz show back in the day, and first I started to start this story but, like a couple of years ago, I made the biggest mistake you could on a national TV show. Let me tell you the story. What? Tell me the story? Yeah, I want to hear the story. Actually now I went to camp and my counselor was Sarah Jessica Parker. Oh, tell me that story.
Speaker 2:So what are the stories you're telling that people and I keep doing it on purpose, leaning in so that they want to hear what you have to say. So often I turn on a podcast and three minutes in I'm like, oh my God, this is so boring. Or you're just telling stories that don't connect to your framework. Right, we're so afraid of like selling, of bringing in what we do into the framework of how we do it and then CTAing it. I already told your people go to my LinkedIn bio. I've already told your people I have that solution to finding the right podcast.
Speaker 2:I didn't go like go find my thing it was. It was, it's gentle, it's more natural it you? I hope not. I hope I know, because I've had people tell me like I like the way you do that because it makes me feel like you actually have a solution and you care about the solution which I you know me, I do. Yeah, instead of waiting to the end of this conversation. You're like so where can you find me? I probably stopped listening already because I know what's coming when you're like well, thanks so much for being here, beth. So thinking about what that performance looks like, sounds like and makes them feel like my friend. Media is about feeling. Marketing is about selling, but media has got to be heart to heart and that's the way that I teach it listeners.
Speaker 1:Beth has made me want to burn down all four seasons of my podcast and start again. Oh, my goodness, okay, that's, I mean, that's okay. Now Sarah's going to go back and reevaluate everything she's ever done from the beginning of time because, yeah, okay.
Speaker 2:Okay, I just have a different point of view because I'm I am a former TV producer. I have done movies, I have been in the room. My first job was with Jay Leno at the Tonight Show Wow, and I got to be in the room. I would bring coffee to him and his writers so I could be in the room and listen to how they did it. The producer his name was Bill Royce. He wanted chocolate chip cookies and I freaking found him chocolate chip cookies. Royce, he wanted chocolate chip cookies and I freaking found him chocolate chip cookies, because I know if I brought a tray of warm chocolate cookies into a producer's meeting, they would let me stay. Yeah, so I really learned the art of not only telling a story, but how you're selling your product through telling a story, because, if you think about it, a talk show is really people promoting their products.
Speaker 1:Yeah, yeah, but it's in such a gentle way you don't realize it.
Speaker 2:Exactly, and that's why I think we need to change the way that we look at podcast guesting and we need to be a performance more than a conversation.
Speaker 1:I love this Okay.
Speaker 2:I'm a digital celebrity. If you didn't know, you're a digital celebrity. Your star is rising, my friend Right, like we all do with the light. It's amazing.
Speaker 1:We all need to think about ourselves differently so that we can use podcasting for profit and not just. It's something else that we have to do, and this is a beautiful segue into how to make 10K from your podcast appearance. How do you make 10K from your podcast appearance without giving away the farm?
Speaker 2:Doing something with the asset, it's doing something with the audience. I always say, like, what I actually do is media coaching wrapped in publicity and promotion. That's how you create an opportunity for yourself. But I will tell you a story about one of the tactics that we use. I had a client, heidi, and she had done a couple of podcasts and what we had her do is she took the recordings from the podcast like the link to the podcast and sent an email to the last few people she had spoken to that didn't sign up, like sales calls that didn't end up in sales. She sent it to I think it was like 10 people. She booked four calls and last time I spoke to her she had booked $14,000 in contracts. I want to say this was in the first 90 days of us working together. Wow, that's the stuff that happens. It's getting in the DMs.
Speaker 2:I had a podcast come out last year and it was like you're my person, how do I work with you? She's still my client. I had somebody else I posted in Entreprenista and this woman was like I love everything. I listen to this. I listen to this, I love everything you do. Come help me. She's an eight figure business owner. Right, it doesn't matter, and I and I say that not to be like I'm working with these girls, these women, but I don't care if you have a hundred people following you or a million people following you. If you're not doing this right, it's not going to work for you. Yeah, and that's.
Speaker 1:That's like the exclamation point on that sentence. I'm from Jersey. It's an exclamation point. Okay, it's an exclamation point. It's two exclamation points, beth, this is um. Honestly, this is this is making me rethink a lot of stuff.
Speaker 1:I hear that often from my friends which is good, because, honestly, one of the one of the kind of realizations I've had this year is like 2025 really needs to be not just for me, but for everybody. It needs to be so much more intentional, like the spray and pray has got to stop. We've got to stop investing in things because the marketing is good. We've got to be really intentional about who are we investing with. What is the outcome that we're looking for? And I think we've got to get clearer on the outcome, because just saying I want more visibility isn't enough. Like, what are you going to do with that visibility? I want to be on more podcasts. Why do you want to be on more podcasts? Like, there's got to be some business right?
Speaker 2:Yeah, I always think about this. If you're going to, if you're going to choose to work with somebody like me, you need to be ready to do the work.
Speaker 2:Yeah, oh yeah, if you want somebody who's going to be in your corner and scare you a little bit and make you do those hard things, then you want somebody like me. If you want somebody who's going to hold your hand and tell you you're okay and do one of those kind of things you're not going to move your business. I actually spoke to. I did a webinar earlier this week and I spoke to this woman that came on and she was telling me all her plans. Well, I'm creating this offer and I'm going to record this and I was like how many clients do you have? None, what the fuck are you doing? Why aren't you lead genning? She's like well, I work with this person and I work with this person. You know spending thousands of dollars a month and not having income because no one's saying to her no, do this, get out of your head. Do this simple thing. I literally told her to email everybody in her list and get them on a phone call. She's like nobody has told me to do that. I'm like well, because we're not looking at lead gen first?
Speaker 2:Right, and podcast guesting is lead gen and people are looking at it as a part of their marketing and it's not. It's not a part of your marketing. You have's not. It's not a part of your marketing, it's got it's. You have to start looking at it differently, intentionally, and then learning the system. And what I do teach is not it's not a program. My program is called Mike to millions. It's actually the profitable podcast guest system. I created a system that you institute into your business, so all this shit works. Yeah, I'm just tired of seeing everybody spin their wheels and spend so much money. I don't know about you, but I've spent close to $50,000 incorrectly in the last five years.
Speaker 1:Oh, do you want to? Do you want to list to the itemized?
Speaker 2:list, cause I can provide you with an itemized list. Yeah, people are looking for, are looking for a solution and getting. I don't know what the right word is. It's not. They're not getting the solution, they're getting.
Speaker 1:They're being promised the world, but they're getting a shit sandwich. That's how I like to say.
Speaker 2:I love that Right, and we're saying it's okay and that's what it's. One of the reasons I stopped the, I stopped owning or I gave up the PR firm is because I wasn't giving them what they actually needed, right, I was getting them what they wanted, I was getting them great press, but they weren't actually learning how to transfer that into an ROI for their actual business. Because I would hear, like, beth, it was a great feature in Business Insider, but nothing's happened. So that's where I started developing the system and I started working with my clients and I just realized that I didn't want to do it with those clients that were just paying me and paying somebody else to do it. I wanted to work with the clients who were actually still doing it themselves. Don't give me your assistant. Come to my class, learn how to do this. Let me watch you do it and have your assistant do the stuff that they need to be doing, because everyone's like well, I'm going to teach my VA how to pitch. Good luck, good luck, like I hope. I hope your cold pitches work the way I do it separately and the way that I do it actually gets results, and that's why I'm so pumped about doing it.
Speaker 2:I have a new program opening up right now. I have all these amazing people coming into my community that I can't wait to work with One of the things. I actually just got an email this morning from a woman who was on my webinar who did two things I told her to do. She was like you are my new guru. I gotta tell her I'm not a guru, I'm the anti-guru. But she was like this shit works and I was like great, can you? And I literally wrote her back Can you fill me a little testimonial? She said yes, right, like why not? She just came to my webinar and worked Imagine working with me. Yeah, and I'll let you know if she signs up, because I'm going to get her to. But I know that I can help her because I saw what she can do just from this much information If I give her this much, and you know what.
Speaker 1:More and more. I've. I've probably had in the last month, half a dozen women say to me they want to start a podcast and say to me, like you know, can you, can you show me how you like what you've done? And I'm like, yeah, I'm happy to show you what I've done, but I'm not the person to talk to if you want to know how to actually do something with it. Because everyone is starting a podcast but not everyone is successful with it and it's not just about.
Speaker 1:It's not just about how many downloads did you get this week, but what are you actually doing to leverage it into something bigger?
Speaker 2:But I think it's bigger than that. I think it's how is starting a podcast actually going to fit into your business, Sarah? If you were to say to me, if all those women said to me, like help me, start a podcast, I'd be like no, don't, why. Why are you starting a podcast? Do you have 100,000 followers? Who's listening to you? Yeah, Right, Depending on how your business is set up and how it's working, I don't have a podcast.
Speaker 2:I didn't want a podcast. I didn't want to have to start sending people somewhere else. So I just started interviewing people on my Instagram and now a lot of my friends are freaking doing it and not giving up. I'm so glad no, I'm so glad they are. I had paid somebody for years to do a podcast and it just. It didn't give me the ROI the ROI that I'm getting on this podcast that I'm using from my Instagram. So I recorded on Instagram. My team puts it on YouTube. They're now going to scrape all the audio and put it on my podcast and that's going to be the podcast.
Speaker 2:Everyone thinks it needs to be so fancy, but I think, unless you have a real audience, that's going to go listen to it somewhere else. Why are you starting a podcast Because you're supposed to, because everyone told you to. It's another way to get money out of you is now you need to be a podcast host. Or now you spent whatever on AI to get the ums out, or whatever it is there's eye to get the ums out, or whatever. Whatever it is, there's gotta be a real reason that you're doing it. That's one of the reasons I think that private podcasts got so popular this year, because you're just recording something and sending it to your people instead of putting it.
Speaker 2:I have a client that just did a private podcast and it was like three episodes and I was like, girl, this is so hard to find. Like she had you register and then find it was like I couldn't find it. I'm like and I'm going to find it Cause I told you I would listen to it and tell you what I thought. Imagine if I was a person. I would have given up already. What is?
Speaker 1:the purpose of a private podcast, though, like how do you even For her?
Speaker 2:it's a list builder. It's a it's a list engagement builder inside her. Okay, I've seen a lot of people do that. Like I have enough people on my list that, honestly, one of the things that I'm doing this year is really focusing on my list. I have about, I think, 25,000 people who follow me on social medias. Like, I'm just going to focus on those people I'm not trying to build. I have enough people in my ecosystem. I do enough of this kind of stuff. Your people, hopefully, will come into my ecosystem. But I'm really focused on serving the people who already opted into me versus continually trying to get everybody else. And that's why I do it on my Instagram, versus doing a podcast on the external, because my Instagram people are already there, right, so let me just serve the people who are there already. And then you know I'm almost at 5,000 on Instagram. I'm like let's check it today, because I check it every day 4769.
Speaker 1:Okay, If you're listening, go follow her on Instagram and bump it up. Thank you, beth. This has been such, I mean, I want to say eye opener, but it's almost been like we're going to get off this call and I'm going to go and put my head down and like, think about a few things.
Speaker 1:Instead of a call, and come into my program head down and like think about a few things Instead of a call. I'm coming to my program. That's one of the things I'm going to do. Ladies and gentlemen, tell everyone where they can find you. What would you like them to do with this freaking treasure trove of knowledge that you've dropped on us today?
Speaker 2:I would like you to go to my Instagram. Don't forget to like it, but DM me the word, sarah, and I will send you a special download that I've created just for your audience. I love that.
Speaker 1:See you all special. This is why you follow me. Now you've got to follow her, Beth. It has been fantastic. This has been a great conversation. Thank you so much. Love you back. Blasphemers, like I say every fucking week, you can have success without all the BS. You just got to keep listening to what we're showing you here. I'll talk to you next week. That's it for this week. Thanks for listening to the Business Blasphemy Podcast. We'll be back next week with a new episode, but in the meantime, help us this throughout by subscribing and, if you're feeling extra sassy, rating this podcast and don't forget to share the podcast with others. Head over to businessblasphemypodcastcom to connect with us and learn more. Thanks for listening and remember you can have success without the BS.