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Flipping the Script: Run Your Business Like You Might Sell Tomorrow
The Real Business Podcast
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The Real Business Podcast
Flipping the Script: Run Your Business Like You Might Sell Tomorrow
May 12, 2026
MassMutual
In this episode, we turn the tables and interview our host, MassMutual's Brian Trzcinski on why owners should always be “transaction-ready.” We cover how business owners can start planning without feeling overwhelmed by building the right advisory team, preparing for unexpected events, navigating family business dynamics, and planning for both the financial and personal realities of life after the business.
