Your brand is one of your most valuable intangible business assets. In this episode David Roth, serial entrepreneur, brand strategist, and founder of Get Stirred Up, joins Brian Trzcinski to discuss how branding, intellectual property, and customer perception can significantly impact enterprise value. Drawing on his experience building and selling the groundbreaking Cereality cereal café concept, David shares practical strategies business owners can use to strengthen their value proposition, protect intangible assets, and create a more transferable, sellable business. Tune in for actionable insights on turning your brand into a true driver of business growth and long-term value.