{"version":"1.0.0","segments":[{"startTime":2.24,"endTime":5.92,"body":"This is the Grow Your Clinic"},{"startTime":2.24,"endTime":5.92,"body":"podcast from Clinic Mastery."},{"startTime":5.92,"endTime":9.52,"body":"We help progressive health"},{"startTime":5.92,"endTime":9.52,"body":"professionals to lead inspired teams,"},{"startTime":9.52,"endTime":15.92,"body":"transform client experiences, and build clinics"},{"startTime":9.52,"endTime":15.92,"body":"for good. Now, it's time to grow your clinic."},{"startTime":18.24,"endTime":21.92,"body":"Welcome to the Grow Your Clinic"},{"startTime":18.24,"endTime":21.92,"body":"Podcast. My name is Ben Lynch."},{"startTime":21.92,"endTime":28.08,"body":"Today, I want to share with you a big idea"},{"startTime":21.92,"endTime":28.08,"body":"and it's around creating assets for hiring"},{"startTime":28.08,"endTime":35.04,"body":"so that you're always attracting quality talent to"},{"startTime":28.08,"endTime":35.04,"body":"your clinic. See? One of the big problems that we"},{"startTime":35.04,"endTime":40.96,"body":"see in the clinic owner community is that they get"},{"startTime":35.04,"endTime":40.96,"body":"to a point where all of a sudden they need to hire"},{"startTime":40.96,"endTime":46.96,"body":"and they need to fill a spot on the team, either"},{"startTime":40.96,"endTime":46.96,"body":"through they've grown to a point where they've"},{"startTime":46.96,"endTime":51.76,"body":"got all these clients that need to be seen by a"},{"startTime":46.96,"endTime":51.76,"body":"certain practitioner or they're on a waitlist and"},{"startTime":51.76,"endTime":56.48,"body":"they need to be seen or perhaps someone's left"},{"startTime":51.76,"endTime":56.48,"body":"your team and you've got a vacant spot to fill."},{"startTime":57.76,"endTime":63.2,"body":"What happens is we're responding to that need"},{"startTime":57.76,"endTime":63.2,"body":"however it's brought about inside the clinic and"},{"startTime":63.2,"endTime":68.96,"body":"then going through the process which most people"},{"startTime":63.2,"endTime":68.96,"body":"do in putting out a job ad and going through a"},{"startTime":68.96,"endTime":76.64,"body":"routine hiring structure. When you think about"},{"startTime":68.96,"endTime":76.64,"body":"it, you put it out there to whoever is available"},{"startTime":76.64,"endTime":81.52,"body":"at that time, how big or small the cohort of"},{"startTime":76.64,"endTime":81.52,"body":"available people might be that are looking"},{"startTime":81.52,"endTime":87.6,"body":"for a job or who might have recently graduated,"},{"startTime":81.52,"endTime":87.6,"body":"hoping that you kind of get the timing right."},{"startTime":88.48,"endTime":94.4,"body":"I want to use an investing principle here of"},{"startTime":88.48,"endTime":94.4,"body":"it's not about timing the marketplace for"},{"startTime":94.4,"endTime":102.56,"body":"new talent but time in the marketplace for new"},{"startTime":94.4,"endTime":102.56,"body":"talent. And the idea here is that we create"},{"startTime":102.56,"endTime":110.16,"body":"assets, things that live inside the ecosystem of"},{"startTime":102.56,"endTime":110.16,"body":"your industry, your profession, that continue to"},{"startTime":110.16,"endTime":118.08,"body":"circulate and live and breathe to attract quality"},{"startTime":110.16,"endTime":118.08,"body":"talent by sharing the narrative of your clinic by"},{"startTime":118.08,"endTime":124.8,"body":"shining a light on all the amazing things about"},{"startTime":118.08,"endTime":124.8,"body":"your culture, by sharing the insights as to how"},{"startTime":124.8,"endTime":131.2,"body":"you go about making your difference for the"},{"startTime":124.8,"endTime":131.2,"body":"clients in the community that you serve. Let"},{"startTime":131.2,"endTime":138.24,"body":"me get practical as well here and say that most"},{"startTime":131.2,"endTime":138.24,"body":"people, when they are putting out their job ads,"},{"startTime":139.28,"endTime":145.04,"body":"are selling a year. Whether explicitly or not,"},{"startTime":139.28,"endTime":145.04,"body":"that's the way it comes across. It's like,"},{"startTime":145.04,"endTime":149.28,"body":"here's a job ad with all the inclusions and"},{"startTime":145.04,"endTime":149.28,"body":"this is the amount of money that you're going"},{"startTime":149.28,"endTime":156.24,"body":"to get paid or the package for this year. And"},{"startTime":149.28,"endTime":156.24,"body":"really, it all centers around coming on board"},{"startTime":156.24,"endTime":159.52,"body":"for, let's say, the next 12 months."},{"startTime":156.24,"endTime":159.52,"body":"Whether that's explicit or not."},{"startTime":160.24,"endTime":168.96,"body":"But I reckon, people, employers, and employees are"},{"startTime":160.24,"endTime":168.96,"body":"looking for a career, not a year but rather, let's"},{"startTime":168.96,"endTime":174.8,"body":"sell them the career, the ability to progress"},{"startTime":168.96,"endTime":174.8,"body":"as part of your team, develop their skills"},{"startTime":174.8,"endTime":180.0,"body":"personally and professionally. And this can be"},{"startTime":174.8,"endTime":180.0,"body":"for admin, as well. But mainly practitioners."},{"startTime":180.0,"endTime":185.92,"body":"Let's go from selling a year to selling a career."},{"startTime":180.0,"endTime":185.92,"body":"So, how well are you actually shining a light"},{"startTime":185.92,"endTime":191.92,"body":"on all the amazing things that you do to"},{"startTime":185.92,"endTime":191.92,"body":"develop, nurture, and train your team members?"},{"startTime":193.2,"endTime":197.84,"body":"At a previous workshop that we had, the Grow"},{"startTime":193.2,"endTime":197.84,"body":"Your Clinic Workshop, we had the privilege"},{"startTime":198.56,"endTime":204.96,"body":"of hearing from Steve McKnight. Steve is"},{"startTime":198.56,"endTime":204.96,"body":"one of the most successful business authors"},{"startTime":204.96,"endTime":209.6,"body":"in Australia. And Steve posed this"},{"startTime":204.96,"endTime":209.6,"body":"thought to everyone and he said;"},{"startTime":210.64,"endTime":217.52,"body":"You are in the business of recruitment and"},{"startTime":210.64,"endTime":217.52,"body":"training. You think about it, if you're growing"},{"startTime":217.52,"endTime":223.36,"body":"your clinic, youre going to get to a point where"},{"startTime":217.52,"endTime":223.36,"body":"it goes beyond how many clients that you can see"},{"startTime":223.36,"endTime":228.72,"body":"in a day or in a week, and you have to hire"},{"startTime":223.36,"endTime":228.72,"body":"other people. Now, that may not be for you,"},{"startTime":228.72,"endTime":234.24,"body":"may not be for everyone, but most people are"},{"startTime":228.72,"endTime":234.24,"body":"looking to add to their team. And you need to be,"},{"startTime":234.24,"endTime":239.84,"body":"as a business owner, in the business"},{"startTime":234.24,"endTime":239.84,"body":"of recruitment and training."},{"startTime":240.4,"endTime":244.48,"body":"So, we're looking at, what assets do you"},{"startTime":240.4,"endTime":244.48,"body":"have in place to attract that quality"},{"startTime":244.48,"endTime":249.36,"body":"talent? Because we do it so well for clients."},{"startTime":244.48,"endTime":249.36,"body":"We put out blogs and social media videos,"},{"startTime":249.36,"endTime":254.0,"body":"maybe you do webinars, you do paid"},{"startTime":249.36,"endTime":254.0,"body":"advertisements, you set up various"},{"startTime":254.0,"endTime":260.16,"body":"partnerships with businesses, schools, clubs,"},{"startTime":254.0,"endTime":260.16,"body":"networks, associations, workplaces, you name it,"},{"startTime":260.8,"endTime":267.12,"body":"to position yourself as a trusted advisor"},{"startTime":260.8,"endTime":267.12,"body":"for patients. What if you were the trusted"},{"startTime":267.12,"endTime":276.0,"body":"advisor in your profession for careers? Would"},{"startTime":267.12,"endTime":276.0,"body":"that make hiring talent easier? I reckon it would."},{"startTime":276.0,"endTime":281.28,"body":"Now, there's no silver bullets here."},{"startTime":276.0,"endTime":281.28,"body":"The idea is that we're always hiring."},{"startTime":281.28,"endTime":287.2,"body":"Rather than reacting or responding to a need"},{"startTime":281.28,"endTime":287.2,"body":"and hoping that we get the timing right for"},{"startTime":287.2,"endTime":293.92,"body":"the perfect candidate and that we have the right"},{"startTime":287.2,"endTime":293.92,"body":"offer in the right market to attract that person."},{"startTime":293.92,"endTime":298.96,"body":"It's getting increasingly competitive. That's"},{"startTime":293.92,"endTime":298.96,"body":"the story that I hear from a lot of clinic owners"},{"startTime":298.96,"endTime":304.96,"body":"to attract people, the right people, to"},{"startTime":298.96,"endTime":304.96,"body":"your team. So why not always be hiring?"},{"startTime":306.16,"endTime":311.6,"body":"Now, you may not have a job for someone right"},{"startTime":306.16,"endTime":311.6,"body":"now. But if you've got a little book of all these"},{"startTime":311.6,"endTime":317.84,"body":"wonderful people that you can call up, email,"},{"startTime":311.6,"endTime":317.84,"body":"reach out to, when that position becomes available"},{"startTime":317.84,"endTime":323.04,"body":"because they've shown interest in working with"},{"startTime":317.84,"endTime":323.04,"body":"you before, how much easier is that going to be?"},{"startTime":323.04,"endTime":328.16,"body":"If nothing else, you start to get a position"},{"startTime":323.04,"endTime":328.16,"body":"as the trusted expert in your industry."},{"startTime":329.28,"endTime":332.8,"body":"Now, a couple of things that we"},{"startTime":329.28,"endTime":332.8,"body":"get the clinic owners within the"},{"startTime":332.8,"endTime":340.0,"body":"Business Academy to do are set up really"},{"startTime":332.8,"endTime":340.0,"body":"structured assets, systems, and processes"},{"startTime":340.72,"endTime":345.36,"body":"within their training component and their"},{"startTime":340.72,"endTime":345.36,"body":"recruitment component. Couple of things of"},{"startTime":345.36,"endTime":350.16,"body":"the Zero-to-One-Hundred, those first 100 days of"},{"startTime":345.36,"endTime":350.16,"body":"a new team member joining the probation period,"},{"startTime":350.16,"endTime":354.0,"body":"as so many people call it, we"},{"startTime":350.16,"endTime":354.0,"body":"give it the best possible chance,"},{"startTime":354.0,"endTime":359.2,"body":"the best possible start to their career with"},{"startTime":354.0,"endTime":359.2,"body":"you in a very structured 100-day journey."},{"startTime":359.2,"endTime":364.4,"body":"And then, moving on, beyond that is the"},{"startTime":359.2,"endTime":364.4,"body":"12-month internship or career accelerator,"},{"startTime":364.4,"endTime":369.2,"body":"however you want to put it. Look, if"},{"startTime":364.4,"endTime":369.2,"body":"you go to KPMG, Deloitte, McDonalds,"},{"startTime":369.2,"endTime":376.32,"body":"a lot of these big companies. This training"},{"startTime":369.2,"endTime":376.32,"body":"structure that so often attracts some of the best"},{"startTime":376.32,"endTime":382.4,"body":"talent because they want to go and work there."},{"startTime":376.32,"endTime":382.4,"body":"I'm a huge fan of Michelin Star restaurants."},{"startTime":382.4,"endTime":389.04,"body":"When I was a kid, I wanted to be a chef. But I"},{"startTime":382.4,"endTime":389.04,"body":"love the idea of a Michelin Star restaurant that"},{"startTime":389.04,"endTime":393.68,"body":"so many of the best chefs want to go and"},{"startTime":389.04,"endTime":393.68,"body":"work there to learn their craft. And they"},{"startTime":393.68,"endTime":397.84,"body":"often stay there and become very ingrained"},{"startTime":393.68,"endTime":397.84,"body":"in it and build their brand as part of it."},{"startTime":397.84,"endTime":404.56,"body":"So what if you are building the Michelin Star"},{"startTime":397.84,"endTime":404.56,"body":"of training career development at your clinic?"},{"startTime":406.56,"endTime":410.8,"body":"We then look beyond sort of that 12 months."},{"startTime":406.56,"endTime":410.8,"body":"What is the immersion for the next two to"},{"startTime":410.8,"endTime":418.96,"body":"three years? Lets establish your brand as a"},{"startTime":410.8,"endTime":418.96,"body":"practitioner. Lets immerse you into your niche or"},{"startTime":418.96,"endTime":425.52,"body":"into a skill set, a specialist interest"},{"startTime":418.96,"endTime":425.52,"body":"area, within the profession to really own"},{"startTime":425.52,"endTime":429.52,"body":"and we're going to help you be able to do that."},{"startTime":425.52,"endTime":429.52,"body":"And then beyond, maybe the two to three year mark,"},{"startTime":429.52,"endTime":436.32,"body":"let's look at some career pathways. You"},{"startTime":429.52,"endTime":436.32,"body":"know, career lifestyle balance, family,"},{"startTime":436.32,"endTime":442.32,"body":"travel, buy-ins, clinic leadership. Whether"},{"startTime":436.32,"endTime":442.32,"body":"that's altering how you work or who you work with,"},{"startTime":442.32,"endTime":446.64,"body":"we've got a whole range of different pathways that"},{"startTime":442.32,"endTime":446.64,"body":"we've outlined. So, how well have you structured"},{"startTime":446.64,"endTime":453.36,"body":"those things? If you've got them structured, how"},{"startTime":446.64,"endTime":453.36,"body":"well are you communicating the possibilities for a"},{"startTime":453.36,"endTime":458.48,"body":"prospective team member when they join your team"},{"startTime":453.36,"endTime":458.48,"body":"going beyond the year and selling the career?"},{"startTime":460.16,"endTime":465.04,"body":"How do you go about doing that? Well, let's just"},{"startTime":460.16,"endTime":465.04,"body":"break it down very simplistically. Lets look at"},{"startTime":465.04,"endTime":470.16,"body":"written, lets look at visuals in the form of"},{"startTime":465.04,"endTime":470.16,"body":"images, let's look at visual in the form of"},{"startTime":470.16,"endTime":475.76,"body":"videos, and let's look at audio in the"},{"startTime":470.16,"endTime":475.76,"body":"form of even podcasts or sound bites."},{"startTime":475.76,"endTime":481.12,"body":"Now, there are various things that you can do"},{"startTime":475.76,"endTime":481.12,"body":"here. You can have landing pages on your website."},{"startTime":481.12,"endTime":486.48,"body":"On those pages, you can really structure them"},{"startTime":481.12,"endTime":486.48,"body":"like you would a landing page to opt into a"},{"startTime":486.48,"endTime":491.76,"body":"certain thing to download for a patient or a"},{"startTime":486.48,"endTime":491.76,"body":"certain landing page for a certain offer that you"},{"startTime":491.76,"endTime":496.96,"body":"would have for a patient. You need to do the same"},{"startTime":491.76,"endTime":496.96,"body":"for a team member. Wed have things that people"},{"speaker":"download","startTime":496.96,"endTime":503.12,"body":"How to choose the right job or"},{"speaker":"download","startTime":496.96,"endTime":503.12,"body":"career? Tips and tricks about navigating"},{"speaker":"download","startTime":503.12,"endTime":509.44,"body":"the early stages of your profession and the"},{"speaker":"download","startTime":503.12,"endTime":509.44,"body":"career in that profession. We could interview"},{"speaker":"download","startTime":509.44,"endTime":513.52,"body":"team members. Things that they"},{"speaker":"download","startTime":509.44,"endTime":513.52,"body":"love about working at your clinic."},{"speaker":"download","startTime":514.16,"endTime":516.8,"body":"Things that they've learned"},{"speaker":"download","startTime":514.16,"endTime":516.8,"body":"about the professional industry."},{"speaker":"download","startTime":517.36,"endTime":521.84,"body":"We can even have a podcast series or a"},{"speaker":"download","startTime":517.36,"endTime":521.84,"body":"video series of those things that could be"},{"speaker":"download","startTime":521.84,"endTime":527.84,"body":"really professional or they could be really just"},{"speaker":"download","startTime":521.84,"endTime":527.84,"body":"natural off the cuff, quite candid, if you would."},{"speaker":"download","startTime":529.12,"endTime":534.88,"body":"I want to challenge you about building these"},{"speaker":"download","startTime":529.12,"endTime":534.88,"body":"assets, these written, these visual, and these"},{"speaker":"download","startTime":534.88,"endTime":539.92,"body":"audio components that can be circulated, that"},{"speaker":"download","startTime":534.88,"endTime":539.92,"body":"can live and breathe on your website and within"},{"speaker":"download","startTime":539.92,"endTime":548.72,"body":"the ecosystem of your industry, to always be"},{"speaker":"download","startTime":539.92,"endTime":548.72,"body":"hiring. Hopefully, that might just help you when"},{"speaker":"download","startTime":548.72,"endTime":554.96,"body":"you're looking for quality talent that you've got"},{"speaker":"download","startTime":548.72,"endTime":554.96,"body":"runs on the board and your brand already exists"},{"speaker":"download","startTime":555.6,"endTime":561.76,"body":"within the community. Im sure it will. Give"},{"speaker":"download","startTime":555.6,"endTime":561.76,"body":"that a shot. Id love to hear how you go with the"},{"speaker":"download","startTime":561.76,"endTime":569.52,"body":"assets that you built and the impact that that"},{"speaker":"download","startTime":561.76,"endTime":569.52,"body":"has for hiring quality talent now and ongoing."},{"speaker":"download","startTime":569.52,"endTime":575.84,"body":"Until next time. Take care. Live"},{"speaker":"download","startTime":569.52,"endTime":575.84,"body":"with passion and serve with care."},{"speaker":"download","startTime":575.84,"endTime":580.32,"body":"Thanks for tuning in to the Grow Your"},{"speaker":"download","startTime":575.84,"endTime":580.32,"body":"Clinic podcast. To find out more about past"},{"speaker":"download","startTime":580.32,"endTime":588.08,"body":"episodes or how we can help you, head"},{"speaker":"download","startTime":580.32,"endTime":588.08,"body":"to www.clinicmastery.com/podcast please"},{"speaker":"download","startTime":588.08,"endTime":598.96,"body":"remember to rate and review us on your podcast"},{"speaker":"download","startTime":588.08,"endTime":598.96,"body":"player of choice. See you in the next episode!"},{"speaker":"download","startTime":598.96,"endTime":599.639,"body":"[OUTRO MUSIC]"}]}