From Magikarp to Gyarados: Let's talk about evolving your clinic's content strategy.

In this episode we’re joined by Michael Rizk  (@that.physioguy), who expands on his CM Summit talk on Social Media Marketing, using his now-iconic Pokémon slides. Mick shares how simple 7 - 10 second videos, B-roll footage and strong captions can build trust, attract patients, and even create a powerful recruitment funnel. We explore how using local settings boosts relatability, why consistency beats perfection every time, and how today’s algorithms give anyone a shot at visibility - no big following required. Plus, we unpack practical ways to start small, stay consistent, and tap into trends without overcomplicating the process.

If you’re ready to stop overthinking and start creating content that actually works, this episode shows you how to keep it simple and get real results.

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In This Episode You'll Learn:  
⚡ Way too much about Pokemon
🌟 How to start creating content for your clinic today 
📈 The importance of building a recruitment funnel through social media 
🎥 Practical tips for filming engaging content, even on a tight schedule 
🤝 The value of showcasing your team and clinic culture 
🧩 How to leverage local landmarks to build trust with your audience 
🚀 The unlimited upside of consistent content creation

Resources:
GYC 2027 Summit Tickets On Sale Now!

Watch Mick's full Summit Session here
GYC 2026 Summit Recordings (for CM members)

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