Struggling to make paid ads actually work for your clinic?

In this episode we’re joined by Peter Flynn, who expands on his CM Summit talk on ‘Paid Marketing Without Wasting Money’. Peter unpacks the foundational elements that must be in place before you spend a dollar on ads, including crafting a strong offer, building a high-converting website, and tightening your follow-up systems. We explore the difference between clicks and real conversions, why tracking the wrong metrics can quietly waste your budget, and how understanding lifetime value changes the way you invest in marketing. Plus, we dive into why targeting the right clients - not more clients - is the key to sustainable growth.

If you’re running ads (or thinking about it), this episode shows you how to stop burning budget and start building a marketing system that actually converts.

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In This Episode You'll Learn:  
💰 How to maximise your paid marketing without wasting money 
📈 The importance of a strong website and offer for conversions 
🔍 Key mistakes to avoid when using Google Ads 
🗣️ When to consider leaving your current ads agency 
📊 Understanding the difference between clicks and conversions 
🤝 The significance of targeting the right clients for your clinic 
🛠️ Practical steps to prepare your clinic for successful advertising

Resources:
CM's Free Google Ads audit offer

GYC 2027 Summit Tickets On Sale Now!

Watch Pete's full Summit Session here
GYC 2026 Summit Recordings (for CM members)

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