203 - How to Create Raving Fans and a Well-Loved Global Brand

Grow Your Clinic

Grow Your Clinic
203 - How to Create Raving Fans and a Well-Loved Global Brand
Feb 19, 2021 Season 4 Episode 203
Randall Cooper, Founder and CEO of Premax

Randall Cooper, CEO of Premax, shares some lessons he’s learned in running a successful and well-loved global business, how to handle negative reviews and take accountability, how to make people fall in love with your brand, and how they’ve managed to create a loyal following all around the world.

Ready to learn more? Check out the full episode!


SHOW NOTES

Getting Personal

  • [0:01:14.3]  Reading/learning list
  • [0:02:04.7]  People who inspire Randall
  • [0:02:36.4]  Childhood aspirations
  • [0:03:01.5]  Motto you live by
  • [0:03:55.4]  Why Randall decided to be a physio instead of becoming a chef


Life as a Business Owner

  • [0:05:55.5]  Randall talks about Premax and how he came up with the idea for athlete engineered skincare
  • [0:08:25.1]  How Randall manages his time between being a clinician and being a business owner
  • [0:10:48.8]  The difference between a clinic business and a product business


How to Create Raving Fans

  • [0:15:28.2]  Lessons on how to make people love your brand
  • [0:18:46.3]  About Learn.physio
  • [0:19:20.0]  What is the Melbourne ACL Rehab Guide?
  • [0:24:18.9]  Dealing with self-doubt and insecurities about your products and services
  • [0:26:00.3]  How to deal with negative reviews about your business
  • [0:29:47.9]  Randall’s top lessons on business


Let’s Connect!

  • [0:32:30.4]  Check out Premax
  • [0:32:53.5]  Connect with Randall



QUOTES

“You have to make it happen but you don’t necessarily have to be the person who has to do it.”


MENTIONS


CONNECT WITH RANDALL


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