On today’s episode, we have with us Nina Landsdowne, medical content writer and director of Word Prescription, a company that helps health professionals create amazing content for their website. She shares some tips on how to create content that drive conversions, how to write content that speaks to your audience, the biggest mistakes in writing copy for your website, how to start writing regularly for your site, SEO best practices and so much more!
There's a lot of great advice for copywriting on this episode, so go check it out!
QUOTES FROM THIS EPISODE
“It doesn’t matter how many people you reach; it matters how many patients you get from your marketing efforts.”
“Copy is targeted at those patients that are already looking for a solution or for help.”
“If you’re writing content that isn’t sparking controversy amongst your colleagues, you’re probably not doing it right.”
MENTIONS
SHOW NOTES
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