Scaling Partner Management of Teams Phone in SMB and Midmarket

Microsoft Teams Insider

Microsoft Teams Insider
Scaling Partner Management of Teams Phone in SMB and Midmarket
Jul 29, 2025
Tom Arbuthnot

Mark Herbert (https://www.linkedin.com/in/herbertmark/), co-founder of Call2Teams (at Qunifi, acquired by Dstny) and now launching Haptap Call Manager, explores how partners are enabling Microsoft Teams Phone for SMB and mid-market.

Mark shares industry insights from his Teams journey and working with UCaaS vendors and partners to bridge SIP trunks into Teams. He gives a demo of Haptap Call Manager (https://www.haptap.com/), a cloud-hosted management tool for simplified management of Microsoft Teams phone services.

  • The evolving Teams Phone opportunity in SMB and mid-market • How AI and Copilot are driving interest in Teams Phone
  • The challenges partners face managing voice at scale
  • Haptap’s approach to multi-tenant Teams Phone management
  • Why Dstny backed Haptap as an innovation-led startup within the group
Episode Artwork Scaling Partner Management of Teams Phone in SMB and Midmarket 25:30 Episode Artwork AI, AV, and the Evolving Role of the Integrator 24:11 Episode Artwork Managing Microsoft Teams at Enterprise Scale 23:41 Episode Artwork Microsoft Teams Update - July 2025 15:18 Episode Artwork Microsoft's AI Shift and Fastest Ever Changes with Mary Jo Foley 29:36 Episode Artwork Operators Driving Customer Success - Colt and AudioCodes Live Platform strategic partnership 28:03 Episode Artwork Transforming Meeting Spaces with AI: The year ahead, Mehryn Corrigan, WW Channel Sales Teams Rooms 23:28 Episode Artwork Dan Root explains Barco's ClickShare Microsoft Teams strategy and why they chose MDEP 33:29 Episode Artwork Video Rooms market perspective and latest news from Jabra with VP of Product, Olly Henderson 29:19 Episode Artwork Microsoft Teams Update - June 2025 15:02 Episode Artwork Microsoft Teams Recording and Transcription Uncovered, Ritika Gupta, Microsoft Group Product Manager 34:19 Episode Artwork MDEP (Microsoft Devices Ecosystem Platform) Explained: Microsoft Teams Android devices and beyond 22:13 Episode Artwork Unpacking Teams Phone Mobile with VMO2's Duncan Finlay 27:30 Episode Artwork Microsoft Teams Update - May 2025 15:18 Episode Artwork Trends in UCaaS and AI with Craig Durr and Kevin Kieller 34:02 Episode Artwork Inside Gong’s AI Microsoft Teams Integration 21:14 Episode Artwork Rolling Out 200 Teams Rooms globally in 90 Days and driving savings at SCOR 23:55 Episode Artwork Compliance Recording in Microsoft Teams: What It Really Takes and How to Choose 34:51 Episode Artwork Microsoft Teams Update - April 2025 13:38 Episode Artwork Bookable Desks in Microsoft Teams Explained 15:18 Episode Artwork Exploring Teams Phone Mobile: Mobile UCaaS Integration in Enterprise 26:54 Episode Artwork Copilot and AI in the Legal Sector and Work Transformation - Matt Peers, Global COO, Pinsent Mason 26:08 Episode Artwork Thoughts on the Future of Collaboration with Greg Baribault, VP of Product & Portfolio Management, HP 25:29 Episode Artwork Microsoft Teams Queues App with Scott Plette, Partner Group Product Manager - Calling and Premium 24:10 Episode Artwork Microsoft Teams Update - Enterprise Connect Special - March 2025 15:14