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Luxury Business Podcast
Luxury Business Podcast
Luxury Brand Love with Professor Aaron Ahuvia
Elizabeth Solaru speaks with Professor Aaron Ahuvia Professor of Marketing at the University of Michigan-Dearborn College of Business on the Luxury Business Podcast.
In this captivating episode, Professor Aaron Ahuvia delved into his childhood, his best selling book, Brand Love, the multifaceted realm of luxury, sharing his expertise and perspectives on the current landscape and future trends. Their engaging discussion covered a wide range of topics, including the evolving definition of luxury, the psychology of luxury consumption, and the impact of cultural shifts on luxury brands.
As an esteemed guest on the podcast, Professor Ahuvia provided valuable insights into the psychology behind luxury purchases, shedding light on the intricate relationship between consumers and the luxury products they desire. His wealth of knowledge and research in this field offered a unique perspective on the business of luxury.
Featuring
Professor Aaron Ahuvia
Host
Elizabeth Solaru, Founder of Diversity in Luxury Awards, Speaker and Luxury Business Coach
About The Luxury Business Podcast
The Luxury Business Podcast is an inclusive platform dedicated to speaking with diverse luxury experts and founders of small businesses within the luxury sector.
Stay Connected
Website
https://luxurybusinessemporium.com/
Email: elizabeth@luxurybusinessemporium.com
Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/
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