This week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign prepped, you could miss the opportunity to target customers BEFORE the competition.
To be adequately prepared, we'd recommend having valuable content loaded and ready to publish no a moment’s notice. Content aimed for:
- Storm predicted
- Storm has hit
- What to do after the storm
If you don’t already, invest in a social scheduling tool that will allow you to have all of your content loaded so dates and times just have to be entered when a storm is about to hit (Loomly, Hootsuite, Later, take your pick!)
We recommend your storm campaign include:
- Email
- Social graphics & posts
- Blog content
- Ads (Google Ads, Display Ads, Social Ads)
- A landing page
- Gated content
During, and after the storm are also crucial times to gather marketing materials:
- Video & photos of active storm activity
- Video & photos of the aftermath
- Blog content detailing the storm, when & where it hit as well as what to do if you were impacted
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.