Growth Marketing Camp
We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
Growth Marketing Camp
The Outside-In Approach to Copywriting with Konrad Sanders
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Opensense
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Episode 74
This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience.
Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting.
Whether you are a freelance copywriter, an in-house copywriter, or a business owner looking to enhance your copy skills, this episode is just the roadmap to the demand-led copywriting you were waiting for!