Growth Marketing Camp
We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
Growth Marketing Camp
How Outside Helps People Live a Healthier and Happier Life with Zenia Johnson
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Opensense
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Episode 65
Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp.
Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.
Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a day in her shoes, tune into the episode!