No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory.

In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok (especially if you’re camera shy), how to grow (& move) your audience from various social media platforms, and what inspires him to create content that breaks the LinkedIn algorithm. Tune in and enjoy!