The Power of Leveraging a Secondary Brand to Build Your Market

Growth Marketing Camp

Growth Marketing Camp
The Power of Leveraging a Secondary Brand to Build Your Market
Jun 07, 2021 Episode 18
Opensense

Sometimes two brands are better than one. Dan Ahmadi won’t take credit for it, but he’s been a major factor in some incredible growth stories. His current employer, Branch, was named the 3rd fastest growing company in North America for 2020. One of the incredible plays he’s run? Building secondary brands for category creation and market growth. Dig in!