Nelio Leone is a growth marketer par excellence. In this episode he shares the complete, raw story of how a single unbranded video took Careem from a local scrappy competitor to knocking out Uber in their region. The company was later acquired by Uber, and Nelio went on to run other intelligent video ad strategies for his next app, Washmen, and now at his growth agency, UrbanMonks. You need to hear the critical shift in advertising that made all of this possible for him. Dig in!