Growth Marketing Camp
We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
Growth Marketing Camp
Get More Bang for your Buck with Event-Led Growth w/ Mark Kilens
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Opensense
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Episode 90
In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:
🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)
🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)
🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)
Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!