The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani Artwork

Growth Marketing Camp

We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

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Growth Marketing Camp

The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani

February 06, 2024 • Opensense • Episode 102

We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.

With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.

In this engaging conversation on Growth Marketing Camp, Obaid breaks down:

🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)

🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)

🔥 The secret recipe behind HockeyStack's content engine

🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)

Trust us on this, you do not want to miss out on this episode. Dig in!