Embracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B Marketing Artwork

Growth Marketing Camp

We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

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Growth Marketing Camp

Embracing the Unpredictable: Scott Bynoe's Guide to Thriving in B2B Marketing

April 02, 2024 • Opensense • Episode 104

After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!

Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:

🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)

🔥 Scott’s marketing philosophy: “Always Make Lemonade”

🔥 The power of continuous learning (& the importance of embracing the unpredictable)

🔥 Marketing red & green flags

Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career. Get ready to be blown away and tune in!