Ag Innovation Series | Innovation Beyond Technology with Josie Copley Artwork

A Place to Call Home | Stories from Australian Agriculture

A Place to Call Home, hosted by Sam Fryer, is a podcast for the next generation of Australian primary producers, sharing the stories, lessons and insights from people building a life on the land.

Through honest conversations with farmers, industry leaders and rural entrepreneurs, each episode explores the journeys behind agriculture — the successes, the challenges, and the decisions that shape life in rural Australia.

Guests share first-hand experiences from across the industry, along with practical knowledge to help guide those looking to build their future in agriculture and find a place to call home.

Whether you're already farming, looking to return to the land, or simply passionate about the future of Australian agriculture, this podcast is here to support the journey.

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A Place to Call Home | Stories from Australian Agriculture

Ag Innovation Series | Innovation Beyond Technology with Josie Copley

June 18, 2026 • Season 201 • Episode 6

0:00 | 29:47

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AG INNOVATION SERIES | Innovation Beyond Technology with Josie Copley

In the final episode of the Ag Innovation Series, Sam Fryer sits down with Josie Copley from Copley Pastoral to explore what innovation really means in modern agriculture.

As part of a fifth-generation family beef business and Brahman seedstock operation, Josie brings a unique perspective to the innovation conversation. Working across livestock production, marketing and communications, she sees firsthand how businesses can evolve through genetics, data, better decision making and a commitment to continuous improvement.

Throughout the conversation, Josie challenges the idea that innovation is always about new technology. Instead, she shares why some of the most powerful innovations come from doing the small things consistently well over time.

In this episode we discuss:

• Innovation beyond technology
• Genetics and data-driven breeding decisions
• The role of BreedPlan and objective measurement
• Building a profitable and sustainable family business
• Why adoption is often harder than innovation
• The importance of curiosity and continuous learning
• Field days and knowledge sharing across the industry
• Collaboration between producers, researchers and industry
• The role of the next generation in shaping Australian agriculture

We also dive into Copley Pastoral's Curious Minds, Profitable Herds Field Day and discuss how events like these help bridge the gap between research, innovation and practical on-farm adoption.

One of the biggest takeaways from this conversation is that innovation doesn't always need to be revolutionary. Sometimes the greatest gains come from making small improvements, staying curious and consistently moving forward.

This episode wraps up the Ag Innovation Series, a collaboration between A Place to Call Home and the Pandaemonium Paper exploring the people, ideas and technologies shaping the future of Australian agriculture.

Pandaemonium
Website: https://www.pandaemonium.org
Instagram: https://www.instagram.com/p.andaemonium/

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