The StoryBank
Stories have impact. When we use them in our business conversations, they make our messages clear and memorable. We are all great storytellers, but we can't be a one-story wonder. This podcast is designed to help you build your story collection.
The StoryBank
Episode 160 - Facts Inform. Stories Move - A Lesson from 9/11
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You’ve presented the data. Made the case. Shown the numbers. And still nothing moved. Sound familiar?
The reason that happens is that logic and data alone is often not enough.
Canadian neurologist Donald Calne spent his career studying how humans make decisions. In his book, Within Reason, he concluded: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
Logic gets you nodding heads. Not changed behaviour.
Whether you’re leading a team, closing a sale, or trying to shift a culture, agreement isn’t enough. We need action. And the only reliable path to action runs through emotion, not data.
The most powerful tool for that? A well-told story.
In today’s episode, I’ll demonstrate it with a story from one of the darkest days in modern history.
For more #storiesatwork do have a look the playlists of stories on our website - https://bit.ly/SW_Stories
Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11
Our website has a video version of this story. https://storyworks.in/storybanks/
Follow me on LinkedIn -->linkedin.com/in/i-am-ic