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Navigating Research in Insurance w/ Debbie Maas & Amy Rey

IMCA peer2peer

IMCA peer2peer
Navigating Research in Insurance w/ Debbie Maas & Amy Rey
May 13, 2025 Season 2 Episode 14
IMCA - Insurance Marketing and Communications Association

Debbie Maas, Senior Vice President at Fuzion, and Amy Rey, Managing Director of Growth and Strategy at Zeldis Research Associates, join Jim Flynn and Leslie Castillo to break down the differences between qualitative and quantitative research in the insurance industry. Want to learn how choosing the right research method can drive better decision-making? Listen to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE.