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Jay Williams and Kristin Chylak join Jim Flynn and Leslie Castillo to discuss why understanding insurance fundamentals is critical for marketing success in the insurance industry. From decoding industry jargon to navigating the insurance life cycle and key financial metrics, this episode explores how IMCA’s Introduction to Insurance for Marketers course helps new and seasoned marketers onboard faster, communicate more effectively, and add greater value to their organizations. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how foundational knowledge can unlock stronger marketing performance.