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Richard Look, President of Vertibrands, joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE to learn how agencies can adapt and thrive.