IMCA peer2peer
Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.
IMCA peer2peer
Unlocking AI’s Potential in Marketing w/ Ilya Filipov
Ilya Filipov, who leads Go-To-Market Strategy for North America for Cogneesol and the Alliance Initiative for Armilla AI, joins Jim Flynn and Leslie Castillo to discuss how AI is reshaping marketing strategies in the insurance industry. Together, they explore the evolution of AI, practical applications in campaign development and predictive modeling, and the growing role of chatbots. Interested in learning how to navigate the overwhelming AI landscape and maximize its value for marketing? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
AI Tools From Ilya
Perplexity | Research and outlining for briefs
ChatGPT | Research and outlining for briefs
Microsoft Copilot | Writing and editing inside the Office suite
Google Gemini | Writing and editing inside the Google Workspace suite
Grammarly | Quick polish/editing
Canva (Magic features) | AI design; fast landing pages/creative; repurpose content
Adobe Express / Adobe Firefly | Brand-safe generative assets
Descript | Audio/video editing, clipping, repurposing
Riverside | Audio/video recording and editing, clipping
HubSpot AI Assistants & Predictive Scoring | Drafting help; lead/engagement scoring (“Likelihood to Close”)
Salesforce Einstein (Copilot; Lead & Engagement Scoring) | Drafting/assistant; lead and engagement scoring
Zapier | No-code integrations/automation; stitches tools and data; iPaaS option as you “run”
Replit | Rapid experimentation/coding; spin up small AI prototypes or automations
6sense | In-market prediction and account/lead prioritization
Demandbase | In-market prediction and account/lead prioritization
RetentionX | Churn/renewal risk detection
ChurnZero | Churn/renewal risk detection
Persado | Content/offer personalization (tone, emotion, message)
Seismic Aura AI | Content/offer personalization beyond subject-line testing
Seventh Sense | Optimal send-time modeling for email
Iterable AI Optimizer | Channel and timing optimization
Coveo Relevance Cloud | Next-best-product recommendations / cross-sell
Hi Marley | SMS texting for claims and service with quick human handoff
Tarmika | Small-commercial multi-carrier quoting/rating from one intake
Drift | Lightweight website chat for FAQs, meeting booking, routing
PolyAI | Voice-first conversational AI for contact centers with seamless agent handoff
Talkdesk | AI voice assistants/contact-center automation with live-agent escalation
MuleSoft | Connector/iPaaS to move data between AMS/CRM/marketing systems
Boomi | Connector/iPaaS to move data between AMS/CRM/marketing systems
Workato | Connector/iPaaS for data flows and automation
Resonate.io | Audience insights and customer intelligence platform; psychographic segmentation, audience targeting, campaign personalization