Lisa Kuzmar, Senior Vice President of Marketing at Amwins, joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging leaders on advocating for themselves, building strong cross-functional relationships, and aligning marketing efforts with business goals. Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE for real-world lessons on growing a marketing career with purpose.

Andy Crestodina, Co-Founder and CMO of Orbit Media, joins Jim Flynn and Leslie Castillo to explore how AI can transform the way marketers understand brand perception and analyze competitors. Tune in to learn how to leverage AI to refine your brand strategy and stay ahead of the competition.

Andrea Belk Olson, behavioral scientist, speaker, author of What to Ask: How to Learn What Customers Need But Don’t Tell You, and CEO of Pragmadik, joins Jim Flynn and Leslie Castillo to discuss what truly drives customer decisions—beyond surveys, feedback forms, and NPS scores.

Andrea shares vivid examples that show how perception drives pricing and decision-making. Listen to this episode of the IMCA peer2peer podcast from ONEFIRE to learn how shifting your mindset from products to customer context can transform your approach to value creation.

Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podcast from ONEFIRE for insights into fostering meaningful leadership connections.

Peter van Aartrijk from Aartrijk joins hosts Jim Flynn and Leslie Castillo to examine the power of core values in shaping organizations. From guiding employee behavior to strengthening brand differentiation, Peter unpacks how authentic values influence culture, leadership, and collaboration across departments. Curious about how core values can help your organization stand out and stay aligned? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

Jessica Marshall, Chief Marketing and Communications Officer at CRC Group, joins Leslie Castillo and Jim Flynn to unpack the complex process of rebranding. From securing stakeholder buy-in to navigating the emotional aspects of branding, Jessica shares insights on visual identity, internal challenges, and the key differences between rebranding internally versus through acquisitions. Interested in learning how to approach rebranding with confidence and clarity? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Rod Hughes, president of Kimball Hughes Public Relations, joins Leslie Castillo and Jim Flynn to discuss the critical role of crisis communications in protecting an organization’s reputation. They dive into why companies must prepare for internal crises, how to build an effective crisis team, and the importance of monitoring potential red flags. Interested in learning how to strengthen your crisis communications and protect your organization’s reputation? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Ilya Filipov, who leads Go-To-Market Strategy for North America for Cogneesol and the Alliance Initiative for Armilla AI, joins Jim Flynn and Leslie Castillo to discuss how AI is reshaping marketing strategies in the insurance industry. Together, they explore the evolution of AI, practical applications in campaign development and predictive modeling, and the growing role of chatbots. Interested in learning how to navigate the overwhelming AI landscape and maximize its value for marketing? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

AI Tools From Ilya
Perplexity | Research and outlining for briefs
ChatGPT | Research and outlining for briefs
Microsoft Copilot | Writing and editing inside the Office suite
Google Gemini | Writing and editing inside the Google Workspace suite
Grammarly | Quick polish/editing
Canva (Magic features) | AI design; fast landing pages/creative; repurpose content
Adobe Express / Adobe Firefly | Brand-safe generative assets
Descript | Audio/video editing, clipping, repurposing
Riverside | Audio/video recording and editing, clipping
HubSpot AI Assistants & Predictive Scoring | Drafting help; lead/engagement scoring (“Likelihood to Close”)
Salesforce Einstein (Copilot; Lead & Engagement Scoring) | Drafting/assistant; lead and engagement scoring
Zapier | No-code integrations/automation; stitches tools and data; iPaaS option as you “run”
Replit | Rapid experimentation/coding; spin up small AI prototypes or automations
6sense | In-market prediction and account/lead prioritization
Demandbase | In-market prediction and account/lead prioritization
RetentionX | Churn/renewal risk detection
ChurnZero | Churn/renewal risk detection
Persado | Content/offer personalization (tone, emotion, message)
Seismic Aura AI | Content/offer personalization beyond subject-line testing
Seventh Sense | Optimal send-time modeling for email
Iterable AI Optimizer | Channel and timing optimization
Coveo Relevance Cloud | Next-best-product recommendations / cross-sell
Hi Marley | SMS texting for claims and service with quick human handoff
Tarmika | Small-commercial multi-carrier quoting/rating from one intake
Drift | Lightweight website chat for FAQs, meeting booking, routing
PolyAI | Voice-first conversational AI for contact centers with seamless agent handoff
Talkdesk | AI voice assistants/contact-center automation with live-agent escalation
MuleSoft | Connector/iPaaS to move data between AMS/CRM/marketing systems
Boomi | Connector/iPaaS to move data between AMS/CRM/marketing systems
Workato | Connector/iPaaS for data flows and automation
Resonate.io | Audience insights and customer intelligence platform; psychographic segmentation, audience targeting, campaign personalization

Mackenzie Wilson, Research Director at Aartrijk, joins Jim Flynn and Leslie Castillo to break down the key findings from the 2025 IMCA State of Insurance Marketing Study. Want to know what’s top of mind for today’s insurance marketers—and where the industry is headed next? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

Warren Wright, Founder & CEO of Second Wave Learning, joins Jim Flynn and Leslie Castillo to debunk common myths about generational differences and share how organizations can foster collaboration across all age groups. Curious about what it really takes to build a multigenerational team that works in sync? Don’t miss this episode of the IMCA peer2peer podcast from ONEFIRE.

Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.

Dale Steinke of Agent for the Future and AI marketing expert in the insurance industry, joins Jim Flynn and Leslie Castillo to talk about how independent agents can use AI to streamline content creation and enhance their marketing efforts. Want to learn how tools like prompt chaining, automation, and smart imagery can boost your brand while staying true to your voice? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

In this episode of the IMCA Peer-to-Peer Podcast, hosts Jim Flynn and Leslie Castillo sit down with Miguel Taveras where he shares how the insurance industry can better engage emerging audiences through storytelling, cultural understanding, and authentic connection. Listen to this episode now from ONEFIRE.

Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Kelly Nash, Career Coach at Kelly Nash & Co. and Employee Engagement Manager at SalesForce, joins Jim Flynn and Leslie Castillo to talk about how professionals can take control of their personal brand and stand out at work. Curious about how authenticity, visibility, and the Brave Framework can elevate your career? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Debbie Maas, Senior Vice President at Fuzion, and Amy Rey, Managing Director of Growth and Strategy at Zeldis Research Associates, join Jim Flynn and Leslie Castillo to break down the differences between qualitative and quantitative research in the insurance industry. Want to learn how choosing the right research method can drive better decision-making? Listen to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE.

Danielle Bishop, CEO & Founder of The Beyond Collection, joins Jim Flynn and Leslie Castillo to talk about how to make every event more impactful for attendees. Interested in learning how you can build more meaningful events? Listen to this episode of the IMCA peer2peer podcast.

Holly St. John, AVP of Accident & Health Marketing at Crum & Forster, joins Jim Flynn and Leslie Castillo to talk about using marketing to build credibility with internal clients. Interested in learning how you better reach internal clients with your efforts? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.