Leveraging AI and Measuring Its Impact w/ Beth Z
IMCA peer2peer
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IMCA peer2peer
Leveraging AI and Measuring Its Impact w/ Beth Z
May 16, 2024 Episode 27

Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

Episode Artwork Leveraging AI and Measuring Its Impact w/ Beth Z 41:56 Episode Artwork Holding Companies Accountable to Their Values w/ Omari Aarons-Martin 40:26 Episode Artwork Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas 36:42 Episode Artwork Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White 34:32 Episode Artwork Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh 32:09 Episode Artwork Empowering and Recognizing Women in Insurance w/ Megan Bell 24:59 Episode Artwork Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart 27:46 Episode Artwork Elevating Your Content Strategy w/ Jeff Fenigstein 32:30 Episode Artwork Strategic Growth Through Insurance Marketing w/ Jeff Kroeger 35:19 Episode Artwork The Keys to Building a Great Brand w/ Free Partners 27:02 Episode Artwork Becoming a Trusted Advisor w/ Felicia Stanczak 36:26 Episode Artwork Elevating Your Brand and Culture w/ Caryn Best 40:41 Episode Artwork Storytelling Deep Dive w/ Peter Woolfolk 28:24 Episode Artwork Unlocking Employalty w/ Joe Mull 30:23 Episode Artwork Building Business with the Growing Class w/ Greg Johnson and Bob Stillman 38:08 Episode Artwork Fearlessly Pursuing Social Impact w/ Sean Greenwood 41:06 Episode Artwork Navigating the Insurance Trade Media w/ Peter van Aartrijk 36:28 Episode Artwork Building A Successful Marcom Team w/ Dave Gordon 40:37 Episode Artwork Tips for managing work-life balance w/ Anna Hargis 34:09 Episode Artwork Content Creation For Risk, Insurance & Compliance w/ Mindi Zissman 31:44 Episode Artwork Insurance Industry Authenticity w/ Dustyne Bryant 38:19 Episode Artwork Crisis Communications w/ Andy Likes 36:36 Episode Artwork Social Media w/ Adam Constantine 35:52 Episode Artwork Authenticity in Leadership w/ Cathy Dunford 31:25 Episode Artwork AI & ChatGPT w/ Beth Z 32:36