Why Core Values Matter More Than Ever w/ Peter van Aartrijk

IMCA peer2peer

IMCA peer2peer
Why Core Values Matter More Than Ever w/ Peter van Aartrijk
Oct 14, 2025 Season 2 Episode 25

Peter van Aartrijk from Aartrijk joins hosts Jim Flynn and Leslie Castillo to examine the power of core values in shaping organizations. From guiding employee behavior to strengthening brand differentiation, Peter unpacks how authentic values influence culture, leadership, and collaboration across departments. Curious about how core values can help your organization stand out and stay aligned? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

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