Instagram Growth Hacks for Dealers with Brock Johnson

In this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why dealerships need to ditch the polished, cookie-cutter drone shots and start creating authentic, organic content that actually connects.

Brock shares why raw, real, and scrappy content outperforms traditional inventory ads on social, how to get your sales team comfortable on camera, and what kind of posts truly build trust with today’s shoppers. From the importance of a strong hook to the power of employee-generated content, Brock breaks down practical growth hacks any dealership can start using immediately.

Whether you’re managing your store’s social media or trying to build your personal brand, this episode is packed with insights to help you stop the scroll and start driving results.

👉 Listen now and learn:

• Why personality-packed, organic video beats polished ads
• How to get your team involved in creating content
• Brock’s go-to content creation systems and scheduling tools
• The myth of shadowbanning and the truth about hashtags
• Why the hook is the most important 3 seconds of your video

If you’re ready to level up your dealership’s Instagram game, you don’t want to miss this one.

00:00 – Intro to Brock Johnson & why organic social matters
 03:22 – The myth of polished content and why raw works
 06:10 – Building trust: what actually drives engagement
 09:48 – Real examples: the Utah DOT’s viral content strategy
 13:30 – Creating content that reflects dealership authenticity
 16:55 – Breaking through excuses to actually start filming
 21:45 – Brock’s batch creation system for busy marketers
 26:00 – The power of cross-industry inspiration
 28:32 – Why bad AI prompts give you bad content
 31:55 – Rapid fire: Instagram features & strategies
 33:20 – Hashtags: what the Head of Instagram really said
 35:45 – Best performing content types today
 38:58 – Making content that gets shared (and why that matters)
 41:12 – Brock’s take on shadowbanning myths
 44:10 – Organic content vs paid ads—what’s the difference?
 46:05 – Why scheduling content is a non-negotiable
 48:30 – UGC vs. EGC: The rise of Employee Generated Content
 52:00 – How to stop creating “middle” content that doesn’t perform
 55:30 – Getting started: What Brock recommends for dealerships

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