Did you know it’s at least five times more expensive to acquire new customers than to sell to current ones? While marketing to and booking new clients is often necessary, our primary goal as creative entrepreneurs should arguably be delivering value to our existing customers. In other words, we need to focus less on chasing after the next big sale and more on serving clients from the heart so we can give them an incredible experience⁠—and encourage them to keep working with us. So, how can you build loyalty with your existing customers and stay top of mind with prospects in your community? 

Well, Jen Szpigiel has plenty of great advice for maintaining relationships with your clients while being helpful to and authentic with your followers. Jen has built a career out of forming intentional connections with her customers as they grow and scale their businesses. She is a wife, a mother of four, the founder of Becoming Iconic, a business mentor, and the host of the Becoming Iconic podcast⁠⁠. Her mission is to help entrepreneurs, especially women, build profitable and aligned businesses.

In this episode of Priority Pursuit, Jen explains how selling with purpose and building relationships will result in lifelong clients and prosperity in every area of your life.

In this episode, Jen discusses: 

1. What it means to build a profitable & “aligned” business
   1. Seek fulfillment in your business & life.
   2. Look inward for unique ideas & inspiration.
2. How creative entrepreneurs can create waitlists & result in lifelong clients
   1. Sell with purpose & build relationships.
   2. Give every client an exceptional experience.
   3. Be grateful to your clients & community.
3. How creatives can serve their current clients & “heartbeats” (followers) well