When you think about web design, flawless photos and a gorgeous color scheme may come to mind. But, while those are necessary website components, your site should be more than just beautiful; it must also be strategic. In other words, your website should include relevant, helpful content with a straightforward navigation that makes it easy for visitors to buy or learn more. 

Every creative entrepreneur should have a strategic website because your website is the best way for people to find you and learn about the valuable solutions that you offer. And, by creating a website with excellent copy and user-friendly design, you’ll give customers a preview of the pleasant, professional experience they can look forward to when they work with you.

Friend, I know it’s tough for creatives to find time to build an entire strategic website! That’s why Octavia Elease, a ShowIt web designer, works with creative entrepreneurs so they can save time and communicate their value with websites designed with the customer in mind.

Octavia is an Atlanta-based, Disney-loving designer and educator who enjoys pouring into the creative community and helping her clients grow their businesses. With a focus on brand storytelling and modern aesthetics, Octavia builds strategic websites that allow creative entrepreneurs to reach, engage, and convert their dream customers.

In this episode of Priority Pursuit, Octavia gives us 12 items that you should include on your homepage to engage your website visitors and convert them into customers.

In this episode, Octavia discusses: 

1. The 12 things that must be on a creative entrepreneur’s homepage to convert website visitors into customers
   1. An easy navigation (AKA main menu)
   2. Clear call-to-action (CTA) buttons
   3. A hero image & one-liner
   4. Your customer’s problem & pain points
   5. Successes (AKA value propositions)
   6. Testimonials with photos
   7. A three-step process
   8. An “About My Busine