042. Why Backlinks Matter for SEO & Six Ways You Can Get Backlinks as a Creative Entrepreneur

Priority Pursuit

Priority Pursuit
042. Why Backlinks Matter for SEO & Six Ways You Can Get Backlinks as a Creative Entrepreneur
Jan 26, 2022
Victoria Rayburn
042. If you’ve been listening to (or reading) Priority Pursuit for nearly any time at all, you know that there are a lot of things you can do to improve your SEO However, one of the most effective ways to improve your Google rankings is to get backlinks to your website. 

If you have no idea what a backlink is, don’t worry. In this episode of Priority Pursuit, we’re discussing what backlinks are, why backlinks matter for SEO, and six easy easy ways you can get backlinks as a creative entrepreneur so you can move your website up the Google ladder so that more of your ideal clients can find your products, services, and content! 

What are backlinks?

A backlink (also referred to as an “inbound link”) is simply a link from another website to your website. 

Why do backlinks matter?

To achieve this goal, Google ranks content based on EAT, which stands for “expertise,” “authority,” and “trustworthiness.” In other words, Google prioritizes—and more or less rewards—credible websites by ranking them well, which makes Google users more likely to click on and visit these well-ranking sites.

If you want to improve your SEO, you need to prove to Google that your website is credible and has authority. And, arguably, the most effective way to do this is to get backlinks to your website. 

Six Easy Ways You Can Get Backlinks as a Creative Entrepreneur

  1. Create consistent online directory listings.
    1. Free Online Directories
      1. Google: https://www.google.com/business/ 
      2. Bing: https://www.bing.com/?toWww=1&redig=D61419D79A244C0F82090C7E122A5C63 
      3. Yelp: https://www.yelp.com/