Behind the Region
What’s happening to spur economic vitality in the South Bend, Indiana, Region, and surrounding areas? And who are the people behind these efforts? We'll dive deeper beyond the headlines to keep you informed on the people and businesses making things happen in the region. You’ll hear casual and candid conversations with real people—business and community leaders driving the region forward. Hear authentic, unscripted stories from entrepreneurs, business owners, elected officials, and more!
Behind the Region
John Yarger - President/CEO at North American Signs
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South Bend Regional Chamber
This week, we're putting the spotlight on a name you've likely seen — maybe without even realizing it. From bold building signage to eye-catching wraps, North American Signs has been helping businesses stand out for over 90 years.
But behind the crisp lettering and striking designs is a family-owned company with a legacy of craftsmanship, innovation, and community roots that run deep.
In this episode, we sit down with one of the minds behind the brand to talk about what it takes to create iconic signage, how the industry has evolved, and why staying grounded in their values has helped them shine — not just regionally, but nationwide.
This is a story about more than just signs. It’s about visibility, legacy, and lighting the way forward."
