.png)
The Transparent Podcast
The Transparent Podcast
Jena Kranz - Fueling Women in Entrepreneurship
Ready to stop waiting for perfect and start building something real? We sit down with entrepreneur and OWNED founder Jena Kranz to get honest about what it actually takes to move from idea to income—why urgency matters and where a “burn the boats” mindset helps.
Jenna shares the habits that separate winners from everyone else - actions you can measure, daily goals you can see, and communication that keeps teams aligned when the pressure’s on.
You can learn more about Jena and OWNED at OurWomen.org
Hi, my name is Nick Ford, and I'm the host of the Transparent Podcast. And this week I am joined by a guest, Jenna Kranz. Jenna, if you want to introduce yourself.
SPEAKER_01:Hello, I'm Jenna Kranz, and I am the founder and owner of a company called Owned, and that stands for Our Women Navigating Entrepreneurship and Destiny.
SPEAKER_00:That's awesome. I love it. I love your mission. Um, and I love that you're wanting to empower women to get into small, small business and hopefully scale it to large businesses. So that's a very similar theme for you know why I started the podcast and started my company, transparent staffing. But the idea behind the podcast is a similar theme. My my business uh vision was bringing transparency to the staffing industry. And a similar theme for the podcast, bringing transparency to the world of small business, basically, you know, want to be able to have people hear from other entrepreneurs and hear how they got started and kind of lift the curtain and and make people realize that none of us had it all figured out when we went into entrepreneurship because I think some people get caught up in that, you know, wanting to have everything figured out before they get into it. And most of the time that's not how it works for a lot of people.
SPEAKER_01:Absolutely.
SPEAKER_00:Yeah, I'm glad you agree. Yeah. So, you know, I love watching uh Shark Tank. And so one of the things that they talk about on there is you know, there's these, you know, sharks will be talking to these people going on at pitching, and sometimes they'll be in it as a side hustle. Like the entrepreneur will be pitching it and the sharks will realize, oh, you're you're working a full-time job still. So what do you think about that? Do you think you can do that, kind of have a have a side hustle and it'd be successful, or do you feel like you know what the sharks usually say is you have to go all in, you need to, you know, drop your day job and really commit to this? What do you what are your kind of thoughts on that?
SPEAKER_01:Yeah, so personally, I've always gone in like all in on whatever I'm doing. And the reason for that, I believe in the saying, burn the boats. And what that what that comes with is that comes with a different mindset. When you are operating under comfort, meaning under the umbrella of something else, uh, steady income, it's going to that's going to make people move a lot slower because the sense of urgency or that even that survival muscle is not really working because it doesn't have to whenever um, you know, people have an income and things like that. I understand that. And I do believe that you have to be smart about your move. Um, going all in on an operation. But this comes with number one is planning, having a good financial plan in place for yourself and your family, because that's the most important thing. Monitor your spending, make sure that your money is not being wasted on things that aren't a necessity. And just make make some different changes in your habits that allows you to go all in. But ultimately, you have to go all in if you want something to be highly, highly successful.
SPEAKER_00:Yeah. And I think I I think it depends on what you're wanting to do. I think there's, you know, some people have want a second stream of income. And, you know, there's some things that can shut off, you know, revenue without having to be all into it, like, you know, having a a rental property or something like that. Right. If you want to have that as a side business and you know that's what it's gonna be, then that's fine. You know, for me, I was able to start my my business as a side business. And I kind of had to out of necessity. You know, I had you know, two kids and a mortgage and that kind of stuff. And uh luckily I worked in insurance and I was an employee benefits broker, and my my boss was okay with me starting a side business, but I always knew that it was going to be my full time. And I and I was just trying to build it to the point where I could make the jump. And luckily it happened fairly quickly, and I was able to um, you know, within six months to a year, go full-time and quit my day job. But at the same time, like you said, you don't have that survival instinct kick in until you've you know cut the cord and are you know fully you know relying on yourself. And I think that inspires a lot of activity to that starts happening when you do that.
SPEAKER_01:And let me ask you this when you went all in on month six, did things start to really take off a lot faster?
SPEAKER_00:Oh yeah. I made, you know, I'd I think I had been doing it for maybe eight months or so, and in the next like four months, I made like double what I had in the previous. Right. And so, um, and and by that point, like I started kind of getting some referrals going and things just started, yeah. I mean, I and I was super focused and so excited about it. And and yeah, and I also had like the motivation of like, all right, I don't have a paycheck coming from anyone but myself.
SPEAKER_01:And so you're starting to make the calls and the changes, and you yeah, because now you're like, you're like, I have to do this. And uh when when you have that comfort, that security blanket of a job, it's um, I don't know, you have a little bit more fear, you're operating under a little bit more fear.
SPEAKER_00:Yeah, yeah, and definitely, you know, I wouldn't encourage people to just jump off the cliff without having a plan, uh, especially if you have a family. You know, if you're young and single and you're you know you got roommates and you don't have to worry about a mortgage, then it's a lot easier. But um definitely have a plan going into it.
SPEAKER_01:But see, but I I do I do believe in jumping off the cliff.
SPEAKER_00:Okay.
SPEAKER_01:I do, I really do. Um, and I always have jumped off the cliff, and that's where uh that's where a lot of people think I'm nuts, but it works. I've never not gone all in on something and it didn't work out. I you know, like either I learned something really valuable from it and it got me to like the next phase and the next level, but it always worked out, even financially, like it just somehow worked when I jumped off the cliff.
SPEAKER_00:Yeah. Well, and it's because you had a vision, like just like every other successful entrepreneur, they had a vision and they saw uh a potential future that other people didn't see. And you know, like when I got into real estate the first time and we purchased a pretty big rental property and did like an Airbnb, my family and my wife were like, You're insane. Like you could like really screw stuff off if you if this doesn't work, work out. And in my mind, I'm like, I've been planning this for a long time. This is not like a risk or like me just jumping off a cliff. But to other people, it would look that way, you know. Yeah.
SPEAKER_01:Well, I was gonna say that. That was going to be my next point is let's say that you're in one industry and you're looking to go into something completely different than what you're familiar with, what you're educated on, your gift. Like, let's say you're, you know, by trade, you're a plumber, but you're going to go into starting an AI company, you know, like there's going, you're gonna hit a lot of turbulence because that's a completely different business model. So when I say jump off a cliff, jumping off a cliff into something that you're good at, something that you're proficient in, something that you're familiar with. It would absolutely be stupid. It's like going to the gym, right? If I were to go in there and be like, put 800 pounds on the rack and like let's roll, right? It's not gonna work. That's not, I'm not familiar with that. So definitely jump off the cliff, but jump off intelligently. Don't jump off, you know.
SPEAKER_00:Yeah. Into a lake that you you know is you're gonna be able to land in.
SPEAKER_01:Absolutely. Yeah, you gotta land that, you gotta land that plane.
SPEAKER_00:Yeah, exactly. Exactly. Yeah. Well, tell us a little bit about owned and and what's brought you to this point that you're at now with owned.
SPEAKER_01:Yeah, so owned, uh, we are a startup. We recently uh, we recently launched and we have some other really, really great opportunities that are coming for women, but really the main purpose and the driver behind owned was I wanted to start an organization that really catered to women. And I have seen, especially lately, I've seen so much on social media of just women struggling more than they've ever struggled before. And we are in a time right now where there's a lot of women, they don't know where their next meal is going to come from or their child or their child's next meal. Um, they're relying on systems that are outdated, that are designed to fail you. Um, and they they don't really know where to turn. And what I've been able to create over you know the last 10 years in my own career, I I know one thing is that it doesn't have to be that way. Um but a lot of women don't have this information. They don't have the knowledge, they don't know where to start, where to begin, who to talk to. So I wanted to start an organization that really helped women thrive, gave them the right information, uh the right tools, the right training, the right education to help them build something great so that they can get out of the everyday America of financial struggle and poverty and not having to live paycheck to paycheck. If you're willing to show up, if you're willing to make a decision, if you're willing to work hard, you can make things happen. And honestly, it's not as difficult as so many people, especially women, would actually think.
SPEAKER_00:Yeah, I that's that's awesome. I love that you have a focus on helping uh women in entrepreneurship. I think that there definitely needs to be more women in leadership and and as owners of businesses, and so being able to kind of you know educate them and give give women tools to do that, I think is awesome. Um, what industries are you seeing as like big opportunities to get into, especially right now with the you know, landscape changing so much with technology and things like that?
SPEAKER_01:Great opportunities to get into is blue-collar businesses, home-based businesses, service-based businesses. I'm talking about plumbing, I'm talking about HVAC, I'm talking about landscaping, I'm talking about gutters, um, lawn care. There's so much out there when it comes to blue-collared businesses. And here's the thing women are so good at it. And a lot of women think, oh my gosh, I could never do that. Trust me, there are women out there who didn't even graduate high school. I know them personally who have sold 30, 40, 50 million dollar companies in plumbing, and that's not where they came from, you know. So it absolutely is possible. Um and the blue-collared space, I I'm just gonna say it right now. It it is a, it is like the land of opportunity for women.
SPEAKER_00:Awesome. Yeah, that's interesting. You know, I I um for a while I was looking into franchises, and so I talked to a few different franchise companies, whether it was like there's like a blinds company and there were like a cleaning company, and I've looked at coffee shops and things like that. And you know, it sounds like in your background, you've had a uh a tendency to start things on your own, kind of from scratch, versus buying a business or buying a franchise. And correct me if I'm wrong, but what do you think are the pros and cons of that, of like starting something from the ground up versus like buying an existing business or buying into a franchise?
SPEAKER_01:Yeah, so both have their pros and cons. So if you are going to have a startup, I I love startups actually. It's just, I think naturally it is a personal preference of mine, but I do see the value in an acquisition as well. I have acquired a company. Um now, when it comes to startup, keep in mind that you're going to have a lot of like the tedious things like getting the website going, getting the networking going, getting, you know, your phone number, like some of the most basic things going. If you have never owned a business ever in your life, you've only worked for one. I do not always encourage somebody unless it's in the same industry and you are an executive within a company in the same industry. I would not recommend going and just acquiring a company that, you know, is fully running, is, you know, successful, all of that. And you don't have the basic understanding of business ownership at hand. Um, so an acquisition, I wouldn't necessarily say that's going to be the best thing for somebody who is just getting started. Um, but a startup, it's going to teach you so much about the fundamentals and see so many people like want to get to the good stuff right away. They're like, well, I could just walk into this business and acquire it and it's turnkey, ready to go. But they didn't acquire the skills. They did not acquire even the character in the person within themselves that it actually takes to run a highly successful and profitable business. So you have to be able to grow with that business. So a startup is really great for somebody who's very new to business. You're gonna make all the mistakes. Your first, your first business is not gonna be your best business and it's not gonna be your last business in most cases. And statistically speaking, you're gonna make all the mistakes in that business and you're gonna learn everything not to do. So, from somebody just getting started, I love the startup phase. But what are the pros and cons to it? It's really the investment that you have to have up front for a startup. There are gonna come, you know, some costs. You can do an acquisition actually with no money. Um, there are a lot of business owners out there who are ready to retire. Great companies that they've ran for 30 years. Their markets love them, they're thriving, but they're tired, they're exhausted, they want out, and they don't want anything to do with this. They just want to go live their lives, go travel, go do, you know, the family thing um peacefully in retirement. And but they have this business. So you can actually acquire businesses with no money. Typically, that's done on like an owner's note. I won't go into all of those details now for time's sake, but you can buy companies for no money. Um, so sometimes a startup will actually cost you more time and money. But remember, if you acquire, you better come with a really, really strong skill set.
SPEAKER_00:Yeah, I'm glad that you said that because I think people who haven't owned a business before or maybe thinking about getting an entrepreneurship, they would think, oh, I'd be better if I haven't owned a business or I haven't been executive, it'd be better to like buy it already set up and ready to go. But to your point, they don't know how to run it and they don't know how everything works.
SPEAKER_01:Right. Understanding the cash flow and and how cash flow works, just that in itself, that one thing, it could tank a business.
SPEAKER_00:Yeah. And that, you know, my my grandfather owned a business in uh life insurance, and he had probably like 300 employees when he sold the company. And when I went into my first job out of college, I asked him, like, well, what should I? I I know I want to be an entrepreneur at some point. What should I do to with that in mind going into like my first job and stuff? And he was like, become an expert at your job, but learn everyone else's job. Learn what learn how the entire business functions and how all the different departments work together. Because if you ever want to own a business someday, you have to know how all those different departments and how all those different jobs work together. That was the best, that was the best advice I got. So I would highly encourage anyone who's working right now that's you know thinking about getting an entrepreneurship, don't stay so siloed. Try to figure out how other people's jobs work and how your job fits into the bigger picture. Cause then, like you know, we've talked about, you need to know those things if you're gonna own and run a company one day.
SPEAKER_01:So well, well, also the other piece, and your your grandfather is 100% right. Um, you have to be able to give an oxygen mask at any time in any department when it's needed quickly. Um, the other, the other piece of that though, in entrepreneurship versus working for a company is when you jump into entrepreneurship, you instantly become the last and the least important person on the on the ship. And so when you go from being an employee, because in many organizations, employees have the support team. They have people who are there to serve them and to make sure that they have all the tools and the Wi-Fi and the computers and you know, the subscriptions and everything that makes their job possible and successful, they have a team backing them on that. Well, now you have just jumped from employee to ownership. Now you're the person who is the least important, but you are the most used, meaning you have to now provide a lifeline to everybody in the organization. And you eat last, they come first, and you are now a servant and you serve them. So a lot of people get this completely wrong. And they think that they're gonna jump into a business as the owner and they're gonna point their finger and they're gonna say, You're gonna do this, and you're gonna do this, and you know, you serve me. And that's when it goes wrong really fast because believe it or not, you're their servant and you serve them. And you and you have to make sure that the money and the funds are always there to make sure they're getting paid on time and paid well as well. So you have a great amount of responsibility on your shoulders, but if you walk into that business thinking you're important, you've already lost.
SPEAKER_00:Yeah. Yeah. And that's not why she gets into entrepreneurship, I don't think. And I think that's a great book. If you haven't read it, Leaders Eat Last, I think that's Simon Sinek wrote that. Absolutely. Um, that's a great start with why is another really good one, especially for getting into entrepreneurship, establishing that why of why you know you want to do what you want to do. But yeah, and as an entrepreneur, you know, everyone else is on a salary, and sometimes you're the one that's getting paid out of the what's left, you know. And sometimes it can be awesome and you're making a lot of money, or sometimes it can be, you know, you're eating last. So you gotta be you gotta be prepared for that.
SPEAKER_01:Absolutely.
SPEAKER_00:So you're you're in the startup phase with own. So what are your what are your biggest um obstacles right now trying to scale and get people involved and get the word out and and that kind of thing?
SPEAKER_01:Yeah, um, well, things are things are going well. We have a team on the back end, so it just it comes with a little bit of time and development. Right now, we're developing our app for women to network with people everywhere so they can get on the app for a membership fee and network. So let's say that they're looking for an investor or they're looking for a great marketer who is very um experienced and proficient, let's say in skincare, you know, um, they're able to have a network around them at their fingertips on their device that can help them. And um, so that so that's what we are currently in the phase of is development and our website and our membership program and then also our events. So things are moving along. Um, when I say we're a startup, we are a startup, we are fresh. Um, but one of the things that I wanted to do differently with this organization is I wanted to really get out and network quickly. I wanted to get out there and be known and get our get our organization known quickly so that when we officially have our app launch, like you know, cash flow, you know, but I have to cash flow as well in order to be successful. Um that way we can bring more tools, more resources to more women everywhere. So we are, I think it's just time right now. We're we're cooking every single day. It's just a time thing. Um, going back to the startup thing, you're doing all those little tedious, miscellaneous things. Um, and then you put it on the on for the world to see, and it will be amazing.
SPEAKER_00:Yeah, yeah. There's lots of little things that you don't realize you have to do, um, including like administrative things that can be boring, like state registrations and registering a F E I N and like things like that. They're easy things, but they're you know, they're not fun. They're not the fun part of it. But then there's the fun stuff like building your brand and building your website and your graphics and um you know marketing and things like that. So it's all just part of the adventure.
SPEAKER_01:So absolutely.
SPEAKER_00:Yeah. So I love uh studying um I love motivational speakers, and I love studying like successful people and what made them successful. And you know, like some of the ones that I really like. Well, Simon Sinek is a great great one, but um there was there's one that I I used to love listening to, his name's Ernest Nightingale, and he's he's an he's like a motivational speaker from another era, kind of like a Tony Robbins from you know a long time ago. But um they talk they talk they all talk about you know what sets apart people who succeed and people who fail. So where what do you see in that? Like when you know, I I can't remember what the statistics are on it, but a large number of small businesses fail in the first five years. So what do you see that separates that those people out?
SPEAKER_01:The number one thing um is is fear. That is the number one thing is people being terrified of just making a decision from small decisions to big decisions. Successful people, they're scared, but they do it anyway. Yeah, and they and they run with it and they will own it and they will eat it up, and even if it goes sideways, you know, they'll still move forward. They're you know, a lot of people don't think they're scared. Um I I move with fear pretty often. Um I have fear, I still feel fear, but what I've been able to program myself to do because I've done it for so long and it's worked out really well, is I do it anyway. If it's scary, I do it anyway.
SPEAKER_00:Yeah. Yeah. I mean, being able to attack your fears, you know, and and and face them head on is such a huge, you know. I mean, it's an adrenaline rush being able to conquer those things, whether it's like, you know, um I went skydiving when I was 12 years old, and like that was a huge thing for me. Like I was sitting there like for I don't know, 12 hours all day watching skydivers, and like they were all wanting me to go do it, and I was so nervous, and I was, you know, didn't know if I wanted to do it, and finally it was like the last jump of the day, and they were like, All right, if you want to do this, this is you gotta do it right now, this is the last chance. And I was like, All right, let's do it. So I conquered that fear at a very young age. There's still other fears that I I'm still working on. Yeah, but um yeah, so and I think for for me, I think I think fear is definitely a huge thing that that separates success from failure. I think for me, the biggest one is people um having goals. I think that the people who have goals and stay focused on them and really have focus, it separates people. Like Ernest Nightingale talks about that, and he has this thing called the Strangest Secret, and he talks about how the people who consistently think about their goals and where they want to be every single day. And like I have a note card on my on my desk that I've written down what I want to do this year for my business. And so the people who are able to do that, you will become what you think about. I really believe that. So if you're consistently thinking about failure or you're thinking about all the things that could go wrong, there's going to be more things that go wrong, and you're going to if not fail more often, but but get sucked it down into that, you know, those failures. Versus if you're constantly thinking about success and you know the goals that you have for yourself and you're constantly working toward those, you're going to be more successful. I just I think it's uh like the law of gravity. I just think that's what's going to happen.
SPEAKER_01:So yeah, it's all about action. It has you have to take action on those goals, you know. So many people have all these goals, or they have these crazy to-do lists and all of that, and it's but there's no action behind it, you know. You have to get out there and actually put you know that plan to work, or else nothing's gonna happen.
SPEAKER_00:Yeah. Well, and there's so many, you know, want aggressive aggressively attacking, yeah, those those action items. Yeah. Yeah. I mean, and I think there's just so many people, I call it entrepreneurs that are fence sitters that are you know sitting on an idea, and and like taking the first step or two would be so easy. It would, and it's but like you said, that fear, they can't get over it. Like they just think they see, you know, a hundred-employee company and they think, Oh, I can't do that. Like, I could never get to that point. But they didn't see the the guy who bought his first lawnmower and just started mowing grass and then eventually hired more people and had a hundred employee you know, landscaping company.
SPEAKER_01:One step at a time.
SPEAKER_00:Yeah, absolutely. And yeah, I think that being able to track those steps and and and have the goals too along the way that you want to get to are super important. Um, and it helps overcome the fear. So so yeah, you know, so one of the things right now that I'm struggling with, I have um employees now, I have one full-time employee, and then I have some uh part-time employees, you know, contractors and things. And so one of the things I struggle with now is where do I most valuably spend my time? Because for a big chunk of the beginning of the business, I was mostly a solopreneur, so I was doing everything, and I love recruiting and I love sales and I love networking, and so I like doing those things. But now figuring out where to most valuably spend my time is a challenge. So, how do you how do you solve that problem? Because like you said, and when you're the when you're the the owner, you're kind of the buck stops with you on for everything, you're serving everyone. So how do you balance that?
SPEAKER_01:Um, I don't know if I balance it. Honestly, right? Um but but my like the most valuable place for me in any of my companies is I am the visionary. I am able to close my eyes, and I always do this little uh this little um demonstration of like just closing my eyes and like picturing exactly what I want to see. Um my automotive company, Tint360, when like I literally closed my eyes and I had that whole thing mapped out on what it was gonna look like from the color of the walls to the floors to the team and what they were gonna wear and our product lines and everything. I could just envision it. And so I'm really good at that. It's sometimes hard for people to get a thought together on like what something will look like look like. For me, that's my gift. So I know what I want something to look like, and I communicate that with the people. I have to be a really great communicator. I have to say, I want it like this. This is how it's gonna be successful, this is how this is going to work, these are gonna be the colors, and this is gonna be the site, and this is the format, and all of that. And then I say, you guys piece it together and show me the first um, the workflow of that, and I'll sign off on it and we'll move forward on it. And so there are times in my business still that I do get my hands involved and I'm still willing to help, and I'm still able to come in and offer the support, even from like an everyday operation side. Um, so I do work very closely with people, but what I have learned is that I can't try to be the everything. I'm not in competition with them to see who can do it better and who's the best, you know, web designer and who can brand the best and all of this. And now when it does come to the brand, I am a little bit snobby and selfish about that because I I want I'm the visionary, right? Yeah, exactly. Um but it's my job to communicate with them, to build them up to there's a lot of experience that I bring. So I'm able to shortcut a lot of things for people so I can assign them and delegate things, and I'll say, hey, this is the software you need to use, or this is um, this is the platform you need to use, this is how you need to build it. It's gonna shortcut, you know, and here's the reasons and go forward with it, you know. I don't always want everybody reinventing the wheel. So I take my experience, I take my vision, and I pour that into the people.
SPEAKER_00:Awesome.
SPEAKER_01:This is this comes with excellent communication. This is a skill that I have worked on really, really hard. And if I could give anybody one big piece of advice is learn to be a wicked communicator. You have to be so fluid in how you communicate with people. This is the number one problem in 99.9% of organizations on why they don't work, why things are a crapshoot. It is because people do not know how to effectively communicate with people. So once you become a really great communicator, you have the vision and you're able to communicate that with people, it's it it life is so much easier.
SPEAKER_00:Yeah. Yeah, that's that's I agree completely. And I think, you know, with the younger generations, it's getting harder and harder for them to communicate effectively just because. I think they're you know, I was just on the outside of like being completely on smartphones and stuff like growing up, and now kids just like that's what they're that's how they know how to communicate with each other, like you know, TikToks and texting and all that kind of stuff. So the the person-to-person communic communication, I think is something that people are gonna have to really view and work on as a skill going forward, and I think it's employers, yeah.
SPEAKER_01:I would say this too, and I don't mean to cut you off. As employers, because we are in you know, like in staffing and things like that, and I want to pass this message on, as employers, it is our duty and our responsibility to even teach the younger generation on how to effectively communicate. We you know, earlier we talked about like responsibility. This is a huge responsibility. I've had young people, you know, as young as 18 years old, when they come into my organization, I teach them exactly how they're gonna communicate with me and how I'm gonna communicate with them. And anytime I see them off track of not having effective communication, I communicate that with them. And I let them know that so that they be they can become aware of it and they can fix it. So even as employers and business owners, it is our duty to help the younger generation get really good at that.
SPEAKER_00:Yeah, I think that's yeah, I think that's so important. And I think it's something that we have to focus on for sure, as leaders and entrepreneurs and um coaching people. So, well, so how else do you think that we can help um each other and other, you know, small business owners be more successful? And and what would you say to the people who are kind of on the the fence that are thinking about getting into it?
SPEAKER_01:Yeah, so I I really like this question. Um, I think the way that we can help people is by having more frequent and meaningful conversations. It really goes back to communication, right? Just collaboration, um, also having that servant mentality. You know, what value or skill can I bring to help someone else in their organization? Even from business owner to business owner, you know, like like me with you. Uh how can I help you? How can I bring you value? What skill, what resource do I have that you need? You know, let me help you. And in return, of course I'm gonna get something out of it because I believe in a servant's mentality. I believe givers gain, right? The whole, the whole thing, even in networking groups like BI, givers gain. Um I believe in helping other business owners. I don't believe in tearing them down, even if they're your biggest competitor. I think that we're stronger together. Um, it kind of feels like us against the world at times, you know? So being able to have really great, effective, meaningful conversations with other business owners, offering solutions, offering help, leaving the ego at the door to better serve the community because our businesses really belong to the community. And if we can do that, I think businesses will be so much better off. I think the teams within them will thrive, the business owners will thrive because they'll be in a good mental space. It's not like this war that they're fighting. Um just being open-minded about collaboration and and good conversations with other business owners.
SPEAKER_00:Yeah, I love that your focus on communication. And I think, you know, not viewing other companies as like competition necessarily. I mean, there's always competition, but also like you'd be surprised how often people want to help you and want to help, you know. Like I had another recruiting agency on the podcast, and we talked about the struggles that we both go through in the recruiting industry and kind of shared best practices with each other. And you kind of think like, oh, like why would they want to help each other? Like, why are they sharing these things? But we both learn things from each other, and we're not really each other's competition. There's so much bigger competition out there that we're both competing with. And and if you do things the right way and you have an established why for why you want to do your business, you will outpace your competition and people will have a reason to want to work with you. And um, it also has amazed me, you know, to tell people who are getting into you know entrepreneurship how often people like to work with a smaller, more boutique company and you know, the attention that they get versus like the bigger companies get, it's more often things get more processed and more kind of cookie-cutter, and there's not a lot of um wiggle room to really cater to a company or what they need. Versus me, like I can really adapt and and help people the way that they need to be helped. And um, I find the companies, you know, they're willing to pay me the same amount they pay a big company, and they know that they're gonna get a maybe even a higher level of service, I I believe. Um so yeah. And I and the the thing I would tell people who are who are sitting on the fence is take it at least take the first step. Like do some market research, you know. Um, take the first steps, and it'll be easier than just sitting around thinking about it.
SPEAKER_01:Definitely, yeah. Action.
SPEAKER_00:Yeah. Well, what else um as we close here, what else do you want to share with with listeners about owned and like where they can find you?
SPEAKER_01:Yeah, so they can connect with us and actually uh sign up for all of our updates. So as everything comes out and is being released, they can get they could be the first ones to be notified. So you can go to our women o-r w n dot org and fill out the form there, and you will be on our list to receive all notifications on all new and great updates, including our events.
SPEAKER_00:Awesome. Well, that's great. I will leave a link to that in the show notes. And uh, Jenna, thank you so much for being on the podcast. This was great.
SPEAKER_01:Thank you so much for having me. I really, really appreciate it.
SPEAKER_00:Absolutely.