These 3 pressure washing myths are BANKRUPTING beginners (myth #2 will shock you)

Busting The TOP 3 MYTHS About Pressure Washing | High-Ticket Business Secrets Revealed

🚫 STOP believing these pressure washing lies that are killing your profits!

In this explosive episode, industry veterans Coty and Aaron destroy the most dangerous myths keeping beginners broke and struggling.

🔥 What You'll Discover:

MYTH #1 BUSTED: Why you DON'T need 300-400 gallons of water to start (the shocking truth about buffer tanks that will save you thousands)

MYTH #2 EXPOSED: The "figure it out yourself" trap that destroys 95% of new businesses in year one (plus the hidden costs of DIY learning)

MYTH #3 DEMOLISHED: Market saturation is a LIE - discover why high-ticket pressure washing will NEVER be saturated (and how to charge premium prices while competitors race to the bottom)

BONUS MYTH #4: The word-of-mouth marketing delusion that keeps businesses stuck at $30K/year

💰 Industry Secrets Revealed:

• How to turn $1 into $10 with proven marketing strategies
• The real reason most pressure washing businesses fail (it's NOT what you think)
• Why investing $3-4K monthly in marketing separates winners from losers
• The "tenacity factor" that built their 8-figure empire

🎯 Perfect For:

• New pressure washing business owners
• Contractors struggling to scale beyond $50K/year
• Anyone considering starting a pressure washing business
• Existing operators ready to charge high-ticket prices

📅 EXCLUSIVE ANNOUNCEMENT: Final Serious Starter Bootcamp of 2025 - October 3rd & 4th in Roanoke. Limited to 18 attendees. Technical training Day 1, Marketing mastery Day 2.

⚡ Key Takeaways:
✅ Exact water requirements for residential jobs
✅ Customer water usage costs (spoiler: it's under $6)
✅ Why 70-hour work weeks built their success
✅ The psychology of high-ticket pricing
✅ Marketing ROI expectations (plan to "strike out" 60% of the time)

🏆 Featuring: Cody (25+ years experience, 4,000+ systems sold globally) and Aaron (built $300K/year lean operation, now CMO of 8-figure company)

Tags: #PressureWashing #SoftWashing #HighTicketBusiness #Entrepreneurship #BusinessMyths #MarketingSecrets #SmallBusiness #Contractor #BusinessGrowth #PressureWashingTraining

Duration: 40+ minutes of pure business gold

Don't let these myths keep you broke - discover what the top 1% of pressure washing operators know that others don't.

Learn How To Wash from the pros!

Transcript

[00:00:00] All right, we are recording It is September second, 2025. I'm out here on the back patio. It's a little dark. I brought one of Emily's lamps off the side table. hopefully y'all can see me. Apparently Aaron is filming from a black hole in the Andromeda cluster. you're just back lit.

So, we got a video for you tonight. Got Aaron on the, studio live action here. We got A few myths about pressure washing, soft washing. We wanted to cover these with you tonight. How you doing up there? My boy? I'm good, man. It's getting a little cooler and, I'm loving it.

I'm loving it. what are you puffing on there? Man, you know, this is a Toback Jackson. You know, I buy cigars by the box, and every time you go to the counter, they have these little packs of 20 cigarillos.

Have you seen them? Like the tins? Yeah. Yeah. different brands. I just picked one up. I think this is like a tabac. yeah. Oh, is it the, [00:01:00] tobacco special y'all? That's a Drew Estate. Mm-hmm. It's a Drew Estate lineup. they do the one that's, coffee infused. Yeah. that's it. It's really nice, real sweetener on the, 

Outer wrap leaf. There's got some sweetener on there. Yeah, they don't last no time, but it was just an impulse buy. GCA has got a new line out that's vanilla flavored. So guys, If you're in a cigars, you might like this.

G's got a new lineup that's, infused with vanilla, pretty good. And they're not guys that, if you go and look in a, like the very bottom rung of cigars that attract guys sometimes as the acid brand, those are garbage. Those are absolute crap. So if you've smoked an acid cigar, they're good at marketing, they're usually pretty cheap.

These are kind of a step above that, getting into flavored stuff. before you get into, regular stuff, it is a little easier to get into with some of the flavor. There's another one that Oliva makes called the Nub, and they're a cafe. They call 'em a nub cafe. They've got a few different blends and they [00:02:00] taste like espresso or whatever, so they're good.

If you like, coffee might be something you wanna check out. I've been smoking cigars for a long time. A lot of people thought that. I had this comment more than one time. Aaron made him smoke cigar like, bro, I just didn't tell y'all about it. you wasn't ready to hear that much truth at one time.

Aaron, you gonna smoke this cigar? Now I've got a 1964 padron. These are pretty good. I prefer the 26. A little bit over the 64, but these are good. I have to smoke 'em slow. They will gimme a little bit of a headache, but we got you some myths tonight. As we sit here, puff on a good smoke. 

it's pleasant out right now. It's not quite as hot. we put together a quick video to kinda give you guys, if you're new or if this is your first year, some of the common things that we have seen and heard a million times. I'll go ahead and hit you with this first one.

All right? Mm-hmm. Oh, wait, before we do, hold on. We got an event coming up. we got an event coming October 3rd and fourth, sir Starter [00:03:00] Bootcamp, the last one of the year. Yep. it's gonna be. Great.

We always sell it out. It's a really cool in-person event. You guys can come into Roanoke for two days and, hang out with Cody and myself at the Southeast Salt Wash Factory the first day Cody's gonna be going over everything. Technical, soft wash. Kim's safety, OSHA troubleshooting on your rig.

Cody, what else? you go over a lot in that day. It's a lot. Yeah. it's a heavy day. eat lunch in the middle But other than that, it's constantly something Specialty. a little bit of, pricing and package structure. how to build your packages that you're gonna offer the client, which Aaron ties in on the next day as far as the method to deliver that to them.

We cover pricing package structure, house wash, organic cleaning, specialty cleaning. How to actually do the job troubleshooting in the afternoon? we'll usually try to go out in the field and clean a actual [00:04:00] job. Now, sometimes I can't line that up if it's whether or not cooperate or something like that.

But if we don't have a infield job, we will clean the shop. So we will show some techniques on how to not waste a bunch of chem, how to do it right, application stuff. Gremlins and I have a little fake structure built at the shop just for this. It's got different types of siding, different types of roofs, and you can see how your mixture works on different substrates.

on Saturday we wipe that slate clean and go straight into, errands day. what are you covering on Saturday? Everything. Marketing. if you follow the channel, some of you guys have never seen me before, but, lean and Mean Academy is my channel. I started from nothing.

I built a $300,000 a year pressure washing business, lean and mean style, which means me and a truck. I ended it with me and a helper and a truck. the optimal high ticket. Focused pressure washing business, make more work, less thought process, and gonna be teaching you guys how to market.

That type of business. now I own an eight figure [00:05:00] company and I am the CMO of that company. I know how to market from the smallest of the small guy to the biggest of the big guys. so I can show you guys exactly the first steps you need to take in your. Pressure washing business where your money should go to get an ROI 

The biggest thing here for me is not to teach you a bunch of different marketing techniques, is to tell you, take a dollar out of your wallet. This is the first place it should go. To make that dollar turn into $10. Right? And if we can do that with a hundred dollars, we got 10,000, we got a thousand dollars, right?

So that's the goal of, my day in the marketing segment to show you where to put your money to make leads come through the door to where you can go, make a ton of profits on those. So sign up, Cody will put a link in the description and, it always sells out. We look forward to seeing you there.

Yep. And look, I wanna go on a small rant here before we get into it. This is probably Serious Starter Bootcamp number. I don't know [00:06:00] a bunch. This photo here is the very first one, and that's before the building. The shop had a mezzanine, it's a long time ago. So we're gonna pitch you coming to our event.

We'd love to have you guys. Everybody usually comes pretty squared away. We have a great time. Be careful who you take training and advice from, right? Be careful who you're allowing to mentor you. I'm not saying I'm the best, okay? we've dialed back on a lot of this training stuff 'cause we're doing a bunch of other stuff, but we still do offer it in this format.

We do that that weekend. It's fun. But like he said, if you're real allergic to success. You don't hear what we're trying to say. he started with a truck. He did this much. he has to tell you that he's won before. Grew it to X with a helper. Hit X.

Right now we're eight 50. We're coming up on about 60 million in sales. I'm bad on that number because I don't update it till the end of the year. then I stack on another, huge amount. We're not saying that to tap our own backs. What we're telling you is we're good at what we're teaching.

[00:07:00] We're the best at what we're teaching. So before you sign up or spend a bunch of money, There's a lot of guys that will teach you because they can't do, there's an old saying that those that can't do teach. 

Sometimes it's true. Sometimes the people that can do also like to teach and share that knowledge. So unless you're following somebody that's been there, done that, we've got like 4,000 soft wash systems out in the field globally. Been doing it for 25 years we know what we're talking about.

So rest assured if you spend the money and come it's not gonna be a bunch of, fluff. We've forgotten more than you'll need to know in the first two years. Everybody always says they left with, a ton of gold nuggets of information.

So tonight we'll give you a bit of info on some myths. Look here, I got me a little myth. Fine was. Now I did steal that I from MythBusters, Jamie and and Adam Savage. And I asked Chad g Patt to run that, but it wouldn't do it 'cause it said no, I can't do that, that's copyrighted. So I put it [00:08:00] over the top 

Myth number one, this is on the technical side of the house. You gotta have about 300, 400 gallons of water. You got about 300 gallons of water. Is that true, Eric? That is myth number one for sure.

Nu Uno. No, dude, you probably need a hundred gallons of water. 50 gallons of water's fine for most places, honestly. Now, why is that? Why is it such a common myth You literally don't need all that because you just hook up to the customer's water. that is the status quo in our business, the customer is going to let us use their water.

At the end of the day, we used $3 worth of water. You know, maybe if we clean everything right? Water's so cheap. So you're always back filling your tank, right? You don't need something, you know, a tank. That's crazy. Huge. Because you're never gonna be stranded like that, and you should never allow yourself to be stranded like that.

the only time guys would need big [00:09:00] gallons of water is when you're cleaning oil fields that don't, you know, like you're out in the middle of nowhere and there's no access to water. But most of you are cleaning residential stuff. Chick-fil-A's, stuff like that.

There's always access that, we'll, this is common too. We'll get guys that come, you know, they're there to pick up their equipment and if I'm there, I usually try to walk around with 'em and go over the rig and they'll say something like, how long is that tank gonna last me when I'm washing? Like, bro, that's not really how it works, guys.

So your water tank is called a buffer tank. if I got a polypro, let's throw one up on the screen here. Here's a polypro, and that is 50 gallons of water, 50 gallons of bleach. Well, you don't have 50 gallons of water. You actually have infinity gallons of water. But what they're thinking is, okay, if I'm running 50 gallons of water and I've got a five and a half gallon a minute pressure washer and a super eight soft wash system, I'm running both of those at the same time.

[00:10:00] That's 13 and some change, right? So if I say this about the soft wash system, I knew it was a scam the whole time. Let's just talk about the pressure washer because y'all will let a pressure washer slide 

So if you have an eight gallon a minute pressure washer, but you put tips in it, whether that's on the end of your gun, the lance. The surface cleaner. Just say you're hooked up to a 20 inch surface cleaner. Well, you got two tips under there, and the purpose of the tips is to restrict the GPM, which increases, inversely proportional.

It increases the pressure so it is an eight gallon minute washer, but even with an open ball valve, you're probably not quite getting eight because it's gotta go through the hose reel and all the hose and all that stuff. So you're getting a little bit of friction loss. an open ball valve that you scooch back a little bit to create a, a rin stream, that's probably the most, you're gonna be able to actually use the washer and use with the washer.

And that's not eight gallons a minute, it's probably [00:11:00] six or something like that. So the ability to build the pressure, which we do need even on the soft wash side of the house, right. With the, say you got Super pump or Super eight or whatever. Doesn't matter what it is, it's gotta be able to take its max GPM open flow rating in a lab that said, this thing makes this many gallons a minute open, flowing, but it's gonna create something less than that when you're actually using it through a gun or a nozzle or wander or whatever that attachment is.

So you're hooked to a residential spigot, and if we ask Google real quick. Let's see what is the average amount of gallons per minute from a residential spigot?

It says six to 12 gallons a minute. My old house in Roanoke was on the high side of that. I got about nine. Nine and some change. on that house, my old house in Roanoke that Aaron's [00:12:00] been to a hundred times, I could run a pressure washer, a five and a half, and I could run a soft wash system all day.

I'd start off with a full tank of water, and when I got done washing, I have damn near full tank of water. So that's how that, that's how that works. hopefully that makes a little more sense, guys. you're not showing up with all the water that you're gonna use. 

About that topic? the customer wouldn't let me use their water, which I made that shit up. I mean, honestly, because there ain't a customer out there that's telling me no. See, when I show up, this is how it's gonna go. I've never had a customer, I've had customers have a problem. I had one customer we booked a job, but never.

went out there yet and they were like, they called me. They were like, are you gonna use my water? I'm like, yeah, yeah. I use everybody's water. And they were like, well, I don't really like that. I'm like, cool man. I'll take you off schedule. Have a good day. I don't play that. 

guys, I've had that before too, a bunch of times. 'cause we're everybody here broke, right? And they're [00:13:00] thinking. If they're thinking that you're gonna show up and leave and they're gonna get an extra $200 $40 on their water bill. For people Mo around where we live is, it might as well, you know, they have to get a reverse mortgage.

Alright? Like, we don't have to amortize this shit out. So you can't explain to 'em, look, it's not gonna be but a, maybe a couple of dollars because they charge by the thousand of gallons and it's like 19 cents it come stupid number. Actually, let's find out. We have the magic of the Googles, right? Let's see.

It's literally nothing. I don't think you could, you dang sure can't get a Chipotle. At your house per thousand gallons? Nationwide average?

yeah. So about six bucks per thousand gallons, and just about every place you have a minimum. you're gonna pay this flat rate and it covers up to this amount. Anything over that, they charge you per thousand. You're not gonna use a thousand gallons, you use a couple hundred gallons.

So it's [00:14:00] literally a few dollars. So guys, that is myth number one. Dudes don't understand it. If you're brand new, you wouldn't know. You wouldn't really understand how the buffer tank thing works. hold on, my, cigar is gonna go out 'cause I'm talking so much.

But it is funny to me to see Other folks that build rigs out there, and they'll put these massive tanks, and we've done it before at the customer's request because that's just what they think they need, you know? But I'm here to tell you, you don't need it. You just don't need it. Myth number two, you don't need training to do this.

You can figure it all out on your own.

I mean, yeah, you can figure out anything, I guess, this one really ain't a myth. but it's like a half myth. Yeah. You can figure it out on your own. I don't know about my side. You ain't gonna learn for sure. let's reframe it right, like the washing side.

Right. Yeah, you can figure it out. Now, I still wouldn't [00:15:00] recommend that because what figuring out means on that side of the house is you're gonna kill a whole bunch of plants. That's Right? So the cost of the training or 

A video module, whether you take a virtual training or come to an event. Yeah, you can figure it out, but you're gonna spend way more, and that timeline is about probably six or eight months a whole season. So now let's flip to the other side of the house. 

You don't even know what to Google. Good luck. How to market a pressure washing beast, isn't it? Yeah. Whatcha gonna find You're not gonna find it. I mean, look, we'll find it. I've, I've done every type of SEO ads, all of it.

I know what works. I know what doesn't work. What should happen in the first six months of a business? What should be happening in year two? I know all of that landscape. I don't think a guy could just figure that out unless he's [00:16:00] already like in the marketing world and decides to pressure off.

Yeah. it's a completely different mind. Well, then there's also the other leg of the stool. That's the admin side. It's not as vital today, like it's not gonna keep your business afloat today. But it is a very important part of your business that if you don't know anything about it, you're not gonna figure that out either.

Mm-hmm. Yeah. You can stumble through and kind of teach yourself. You're gonna have a lot of these woo moments, like that's the sound my dad makes when something bad. Almost happens.

I saw when I was a kid. I thought he had a dove in his pocket.

You're gonna have a lot of those moments, you know, you're gonna break a lot of solar lights and shit like that, but, oh yeah. One of them outlets pop, bro. We were sitting at Burger King one time, this was years ago. We had a guy that worked with us, [00:17:00] Mike Smith, Little short guy.

we were sitting there. This was, probably six years ago. Looking on Facebook at some group, and they were in there talking about outlets. a guy had a close call to an outlet and I was like, I don't know how, I ain't never had an outlet crackle pot.

I don't know what they, dude, just dumb man. They dumb as hell. Let's go washing next. we literally got done eating, threw our shit away, got in the truck, went to the next house, and that house was the coach of the football team at Hanley. I can't think of his name. They have big old house up in the country, so we go in there and wash.

He wants us to do in his garage. He's got vinyl siding in the garage so it's easy to clean out. Well guess what? A damn outlet about caught on fire. I was like, alright, Lord, I understand what you talking about. I had just been lucky like 5,000 times before that. But yeah, you can stumble your way through it.

with anything on the technical side, if you're a little bit handy, you're not gonna figure out everything. that's why a lot of businesses don't make it after the first year. That's [00:18:00] why they don't make it. They dunno what they, that is true. You know, I speak from being like pretty 

technically savvy. A lot of people don't know that about me.

They don't know that, I grew up in a shop, right? So I'm like, oh yeah, you'll learn, how to do all this washing and troubleshooting, I'm gonna tell you that's not true. we got some guys who've purchased rigs in the past and we're like, well, he don't really know what he's doing.

I do have to dial that back because I think a lot of times everybody's me and they ain't, you know, they can't figure stuff out. So yeah, white collar guys who come into the industry, they haven't literally sweat their lives away learning, turning wrenches and shit.

You'd be ashamed to know how many men, grown men, come pick they shit up. They gotta come back in and ask one of us to help 'em with that ratchet strap. And I say, we can't win another one.

Not like this. It ain't happening. They can't work a ratchet trap. when they leave, I'm like, well that guy's never gonna figure this rig out, We're not a [00:19:00] franchise. We sell you a business and a box of equipment. We'll give you some training, help you as best we can, but we can't camp out on the job site with you.

So come in and taking some training. It can, it can light year you ahead in the game and teach you a lot of stuff that you just wouldn't have even known. Ready for? Myth number three. Let's do it. Myth number three is, it's probably my favorite one. The market is saturated. And you cannot charge high ticket prices.

Now where? Hold on now. Where the hell did the words high and ticket?

I think we both know. See, didn't nobody say nothing about no high ticket till lean and mean came on the scene. No, it's all high ticket everybody. High ticket pressure. Those two words were not synonymous with pressure washing The word was competitive. [00:20:00] That's what they were saying. I came in and started saying, high ticket in 20 17, 20 18.

left my legacy, left. my fingerprint, my thumbprint. When you create a search term, see that's the thing, You guys are scared to charge high prices. depending on where you're located, it is a market that's growing, which is a good thing. People are more aware of roof cleaning and soft washing and stuff like that.

But, let me break it down for you. Any service business that's lower threshold of entry, it's a double-edged sword. You will have more competition because it's slightly easier to get into than HVAC or becoming an electrician or a certified plumber, That makes a ton of money.

It's it's little more barrier of entry than like lawn care. But lawn care is a good example because. In any town America, is there three or four established lawn care businesses that [00:21:00] make a ton of money every year? Oh yeah. They are not worried about going out of business and they're just doing their thing 

Depending on how big the town is. Could be 50 of them. If you're in Atlanta, there's probably 250 of those. while that is true. Is it not also true that there's a big swath that comes through every year and dies? They're annuals. They're those little plants that die off every winter.

Both of those are true, right? Yeah. it's a turn rate that happens in the industry. it separates the wheat from the chaff man. the people who are serious about it. The cream rises to the top. The people who learn to get leads on command. are the people that survive.

The people that learn how to turn $1 into $10 are the people who survive. It's not the guys who know how to wash, who survive. it's the other stuff that surrounds that. You gotta know how to wash. You gotta know how to not kill shit. You gotta know how to, take care of the [00:22:00] customer's property.

But the other side of it. Is the biggest piece of this puzzle, and it's, never going to be saturated. Why is it never going to be saturated? Because it takes work, it takes studying, it takes keeping track of, of trends or hiring people to do that, A lot of guys, if I ask them, say, Hey man, you want to, run Google ads in Atlanta.

I'm gonna need a minimum of three to four grand a month. Which isn't a lot of money, but guys will be like, oh my God, that's like $50,000 a year. I'm like, yeah, dude. I don't know. it's not any money, but they're blown away because they've never written a check monthly to someone. Now, what would I say that would make you is probably 40 to $50,000 a month.

plus organic marketing and stuff like that. But most people are never gonna do that, Cody. They're never going to say, Let's [00:23:00] take this leap of courage and separate ourselves from the rest of these yahoos, And let's start putting money on the marketing to where those people get to churn out next year.

Yeah. And I'm still here in year two and year three. knowledge is the separator and that's why there will never be too much competition People are lazy. They will not learn. Most people will not pay to come to an event. They think this is a joke. They'll literally comment, I can't believe you're paying those guys.

Meanwhile, he clocks in and lives in an apartment. a lot of it too is just being tenacious. we've done stuff this year. You're not gonna really talk about all the details of it. There's no reason to. But it's like launching a whole nother expedition and the way we look at it, it's, a multi six figure endeavor 

We're just gonna do that. How are you gonna do it? I don't know. We're just do it. And when we say we're gonna do it, we're gonna fucking do it. and I know that along the way there's gonna be a bunch of shit in the way. 

It's gonna be [00:24:00] that right. But I'm playing the long game. It's like I'm not out here playing around. it shall be, it fucking shall be a super pump. Oh yeah, this pump is going to be a thing, right? And like this valve is gonna be a thing. the more stuff you do, the more confident you get Just people roll over so easy.

And no matter what business you're starting, it's one of the reasons why our restaurant industry has so much churn. Same problem. Because a lot of dudes can cook a hell of a chicken wing on that grill over there and they like beer and they're like, well, I'll open me a little restaurant and look up the churn.

In the restaurant industry, there's more to it than that. you gotta have some tenacity, especially the first few years, to get to this point. it's a good five year run that I worked. And then when Aaron came on board with us a couple years ago now I got another guy that's working just as hard as me, so I got two horses pulling, I'm talking about like 70 hour [00:25:00] weeks is like a low week and I don't even count it.

Like I'm not bragging that I work 70 hours. that's what I do. I'm not thinking about it. I'm not counting the hours. I was up at the shop two days ago at 2:30 AM Yeah. Woke That'ss, your style. Sleep. I'm late thirties, I guess. You just, nobody told me you had to piss a lot and you wake up at random times those nights.

So I'm like, I can only watch so many seasons of Survivor Man. And, Les Stroud is going to do his shit on this, phone. So, you know what I'm gonna do is go on the shop and I'll go build something. If you don't have that, like if your brain is in, how, if your, if your brain goes to what time do we get off?

Right, you might as well just stop. Or you gotta do some really hard rewiring of your hard circuitry. Mm-hmm. If you're the other way just like, Hey, what are we doing? how far are we going? My brother's, that way a lot. my brother's ex-Army special forces guy, he's going to [00:26:00] sign up for selection.

He knows it's gonna suck, and he just has the ability to cut that switch off, that cares about the suck. He just cuts the switch off and he is like, yeah, it sucks. That's fine. Let's just do it. You gotta have some of that in you to push through the things that are gonna come up and be, obstacles and competition and this changed and that happened and a million things are gonna happen, but you gotta look at the big picture, right?

Is it, do you wanna just work through these things and build your business? Or do you wanna be mad every day and, oh my God, thank God it's Friday. Oh God, it's Monday. I ain't trying to do that shit. No dude. No. I'd just rather, you know, fall in love with the process. It just is what it is now. I will joke about it.

I ain't doing shit tomorrow. I'm so damn tired. It's hot. I ain't doing, I tell you what I'm gonna do. I'm gonna lay up in bed. I'm gonna watch. Clint Eastwood movies, then when it comes tomorrow, I'll be like, oh, let's go on shop.

You have to have a lot of that. And if you've got [00:27:00] that, you're a mile ahead. I'm tell you, these young folks nowadays ain't got what what would your dad say about The Gen Z competitor that pops into the mechanic space in South Alabama. Dean Parker ain't studying that dude.

He came up a 10 millimeter socket and if he had to, that is So old school that he won't even understand the comparison. He's just like, I do what I do. he don't even know there's other people. Dad just does what he does, and it works, right?

Yeah. He's been doing it for 40 years. at a professional level working on cars he's the guy in town everybody knows for dual exhaust and custom stuff, dean's working every day, if you dedicate five years to it.

Three years on the low end, you'll look up one day and be like, damn, I got a business. Yeah. And that's how it'll be. So yeah, you can't really focus so much on tomorrow. Like you can't focus on seeing the results. You gotta focus on the process. What is the next big needle mover? and [00:28:00] that's gonna really move the needle for the company.

That's what you have to focus on. And getting that done. And like Cody said, eventually you wake up and you're like, oh wow. You know, I got a business going here. You know you'll usually have that moment when you go to file your taxes. Yeah. And they tell you how much you have pay. God dang. Your accountant says you made X amount last year.

You're like oh well, I guess I did. 

That'll help you feelings out a lot. Yeah. Yeah. When you start making a lot of money, you'll turn into a conservative real quick. I love the bill. It's a big, beautiful bill. look, I told you guys that we had three. But I got you an extra one in here. All right, little special sauce. And Aaron's, he's kind of hit on this a little bit earlier, but, myth number four, you don't need to invest in marketing, word of mouth, carry your business just fine.

Look, you don't have to know how to do it. I need to relieve that pressure off of you. You don't have to know how to do it all the time.

You just need to [00:29:00] know what's going on, okay? To where you hire the right people to do it. And you're not overpaying for those people, especially in the beginning. that's really the one of the secrets I know how to do it all because I was poor. so if you're poor, you either get to learn how to do it or if you got money, you pay people to do it right.

I didn't have any money, so I had to learn how to do it turns out I learned a lot and it helped me down the road. I was able to apply that knowledge into other things, but, you do have to. Well, that work ethic combined with a touch of the m touch of the MII could have autism, I could, I could have a little A DHD.

You might be wizard What? He is a multimillionaire, so I don't know to. Oh, I don't know what I, I don't say Go look at my truck tag. Yeah. you know, whenever we embrace our [00:30:00] uniqueness, I am probably a little A DHD for sure, but, but it keeps me curious. That's one thing it does for me. Aaron is always curious, always looking for the edge.

Always two steps ahead. Always. If you have not read The Art of War by Son, Sue, you need it. If you haven't read the 48 Laws of Power. Robert Green, you need to read it. If you haven't read the 33 Strategies of War by Robert Green, you need to read it so you can learn how to stay two steps ahead of your competition.

if you don't have one, they could probably source one for you if you want.

It's never been a thing we're breaking new ground. We're two steps ahead. If you're gonna notice that Southeast Soft Watch, we're always two steps ahead. When there's zigging, we're zagging. This is stuff that you can learn and read, but you have to be willing to invest in your knowledge.

And your marketing you have to be willing to invest to figure out how do I become two steps ahead? What does that look like when I am two steps ahead? [00:31:00] Why would I value those steps? Why does the market value, why does my bank account value the two steps I'm taking that are ahead of everyone else?

Because lemme tell you, you could take two steps in the wrong direction. we could have sat there and said, man, we're gonna build a better aluminum system, Completely differentiate. Better performance. give the people something that no one's ever given them before that actually is better.

we invest a lot in ourselves. We invest a lot in learning, but we also invest a lot of money in marketing, you're going to have to put a bunch of money in marketing, and I'll tell you that not all of that marketing's gonna turn an ROI and it shouldn't. the ones that don't turn an ROI are a confirmation of your faith and your self-esteem.

That's what those are. Those are casting the seeds that did not grow, right? Because you can't hold onto 'em. If you hold onto 'em, It won't grow. You gotta pass them. Yeah. That's the thing is it's got to fall the ground and [00:32:00] perish to become, to yield a hundred, 10, a hundred.

Fold. If you throw out four some goes on stones some goes on thorns some on good ground and some by the wayside and it gets trampled down. Right? But so you're only popping 25%, but yeah. Yeah, that's true. But 25 percent's the norm. 25 percent's a hundred percent of what everybody eats.

you gotta be able to throw that out and be okay with missing. Sometimes I think that stops a lot of guys on the technical side, the hands-on equipment stuff. if you get one of these right here, I'm gonna tell you at pickup, my brother, whoever's doing the walk around, if it comes up, budget, two grand a year for maintenance.

Probably be under that. If you get one of these, the polypro. Budget, about a thousand bucks a year for maintenance. It should be under that. That's oil changes. Belts, normal stuff. Swivels. you would be surprised how many people call back in [00:33:00] and they're like aghast at months six that they gotta buy swivel for their hose reel.

That's been under pressure for six months. well, my swivels dripping. Well, what are we gonna do? Buy you another swivel? They're on the website. it's 60 bucks. You're six months in. 

You're asking for magic, I gotta buy a head kit. Well, yeah, but how long do you run that? Several months. that's right. there ain't another one out there that is that great. you just don't realize.

So they don't have any perspective and they've never done anything else. And so to them, it's a big deal. But to us, a guy that's been doing it a while, he's like, no, that's, that's normal. That's about right. And you just said it aside. Thank God it ain't 20,000. Like, it's not much money.

And the same thing for marketing. you've gotta be willing to buy some yard signs. Knowing that they're gonna get stolen, ran over by the state with a tractor and mulched to pieces you gotta be willing to put out whatever form of marketing you're gonna do.

You've gotta understand that not every at bat is over the left field fence. It just don't work that [00:34:00] way. in order to be like Derek Jeter, man, you gotta strike out like six outta 10 times. So here's the thing, I plan on striking out. 'cause if you bat 400, you're like, Mark McGuire. 

Small God. Yeah, you're a small God, little g So I plan on striking out. Six out of 10 times every single time, and I don't care if I get all six upfront, I'm gonna take six full Mike Tyson punches, meaning I just throw money in the lake six times I want you to answer this in the comments.

If you took, $2,000, just two grand and throw it in the lake and nothing comes of it, would you go back down to the lake and throw 2000 more dollars in the lake? If you say yes, you got a chance. If you say no, you're clocking in, you're clocking in, baby, you're in in, I'll go six more times.

'cause I know I'm [00:35:00] gonna hit four outta 10. I know I'm gonna hit four. Once you start getting some wins. It gets a lot easier you get your rig, you get some training, and here's what's really gonna happen you're gonna go out for about a month. Nothing's gonna go wrong. and you're gonna look back and say, well, damn, I made $28,000.

But here's what happens. Guys will fail to count that. They will just make the money. It goes and comes, but they never count that the belt on the 2-year-old pressure washer broke and it's $46 and they're mad. They're like, yeah, this, oh shit. Like, nah, it about right.

You're not counting all the upside. So you gotta really analyze that. if you're kind of pessimistic anyway, you need to make sure you. Actually counting the wins because you, you're here, you made money, right? You probably made double what you were making. Me and Cody are that way.

I'm probably more than Cody. I don't ever believe anything's a win. I'm just like, ain't no fucking win. It don't work. He's like, nah, it works. I'm like, [00:36:00] nah, it don't work. But here's what I. Found is that I'm like that. And then I thought I was like that. I was like, damn, Aaron, he's sitting on the chair like chairing me.

You're sitting on it. I'm just so used to getting punched in the face, I'm like winning in a big way, like a really big way. I had to remind him, you know, we make more than like. Two good cardiac surgeons combined a year, there's a healthy amount of pessimism that is, good for you.

It's a healthy amount. You know why? Because I'm always like, I could work harder than I'm working. I always think, I could be more optimized. I could do this for the website, I could do this. I could rank it for that. What about this ad stream? What about this ad platform?

Why am I getting traffic from this weird space on the internet? Why haven't we explored that? So I'm always just like negative about certain stuff, but I am positive, you know, every now and then it's good you're not crazy about it though.

But it's good to be that way [00:37:00] because If you celebrate, we got like a 24 hour rule. You celebrate, you go right back You'll get two wins and celebrate yourself right out of business. So you've gotta constantly be going, 

And like I said earlier, you just gotta be tenacious about it. You've gotta be willing to be obsessed with your business. I've known people before that were part of companies that just didn't care. And it blows my mind. I don't understand that.

I don't understand the not caring part because to me it's, an important part of, like, it is what we do as guys. you are what you do first thing, you meet somebody, they shake your hand, hi, my name is, and what's the next question? What do you do? That's how we're defined as men, as 

What do we do for a living? That's the common question. And don't ever let your wife tell you that you're working too hard? No, I don't give a damn, my wife, I don't have that problem, thank God. 'cause it would go about as far as a lead balloon in my house.

But I know a lot of these boys are dealing with it. A lot of y'all are dealing with that shit. But I'm not here to prove nothing. [00:38:00] Like I'm gonna do X and ain't nobody in my circle gonna try to t me off of that ledge because here's how that conversation goes. You get a little success and it's like, happy first year.

First starting out. Everybody's, oh, that's great, dude. You're gonna start a business. You start actually doing it, and you'll start getting all the negative talk, are you sure that's gonna work? You sure that's a good idea? Bunch of bullshit, bunch of naysay and a bunch of, wet blanket and ass.

But here's what happens. If you stick with it long enough, you about three years in, four years in those same, those same, some bitches will come around and they'll ask you to donate to some bullshit. How young it is just amazing what you built here. Just, Y'all sure have been blessed. Y'all sure have been lucky.

I'm like, well, actually worked my ass off. Would you mind donating to my, to my horseshit right here? It's weird. It's weird how that works, but you just gotta be able to push through it, I don't care what kind of obstacles we're gonna encounter, we're just gonna do it. Matter of fact, bro, good thing for y'all is this is pretty straightforward.

It [00:39:00] ain't near as complex as some other stuff you could be getting into. It's easy, really. Come to the bootcamp, we'll give you the cheat codes, man. We'll make it make a lot more sense. And, you pretty much everybody leaves a bootcamp's like, dang, I can do this. And a lot of them go and do it. Not everybody but a good, a good number go up.

We've had a lot of success. Mike Turman seven figure guy. Dewey Atchison down in, Florida. Ashley Westfall. Marco Hillby. Marco's crushing it in Spokane. Dude. who's my boy up in, Tuscaloosa. Gene Marshall. Gene crushing Tuscaloosa. Dude.

ex-Marine. He came to the serious starter, man, I forget it was like 2020 or something, maybe. No, yeah, it was like 22 or something like that. Yeah. But he's absolutely destroying Tuscaloosa, still driving that old Dodge Flatbed with the rig on it, So come on out guys, we'd love to see you.

Lots of myths, lots of truth guys. I hope you enjoyed this video. We try to cut up and make. Make light of it, but we'd love to see at the bootcamp. There'll be [00:40:00] some links down below. Grab a ticket. I think we've already sold four or five. We try to not go over like 18, 19 in the class. That's about max capacity.

We will feed you both days So we'll see you there. Peace out.