In this episode of The Revenue Room podcast, host Heather Holst-Knudsen, CEO of H2K Labs, dives deep into the intersection of data, AI, and culture with guest Doug Llewellyn, CEO of Data Society Group. They explore how companies can leverage data and AI to drive transformation, empower workforces, and create enterprise value. Doug shares insights on building data-literate organizations, the evolving role of Chief Data Officers, and strategies for navigating the fast-paced AI era.

What You’ll Learn in This Episode:

• The critical role of data literacy and storytelling in organizational success.
• How to overcome challenges in data culture adoption and workforce upskilling.
• The importance of integrating people and technology in AI strategies.
• Why the tenure of Chief Data Officers is short and how companies can set them up for success.
• Practical advice for leaders to "slow down to speed up" in the age of rapid change.

Key Takeaways:

• "There’s no AI without data, and there’s no success without people."
• The importance of a common data language to align teams across an organization.
• Why data literacy is essential at all levels, from executives to front-line employees.
• How companies can measure ROI on data literacy investments through real-world capstone projects.
• Insights into the shifting skillsets needed in an AI-driven business environment.

Follow The Revenue Room Podcast:

• Subscribe for more insights on accelerating revenue and driving profitability.
• Visit h2klabs.com/revroom for more episodes.

Connect with Us:

• Host: Heather Holst-Knudsen on LinkedIn
• Guest: Doug Llewellyn on LinkedIn

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About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.