Idea to Action
Welcome to the Idea to Action, presented by CO.STARTERS! On this podcast, we sit down with entrepreneurs to have real and raw conversations about their journeys to success, including setbacks and triumphs, wins and losses, mistakes made and lessons learned. We’ll also talk with experts about how to grow your business, covering topics including creative marketing, taking feedback, networking, and more! So sit back, relax, and enjoy these amazing stories from entrepreneurs just like you. Check out CO.STARTERS at www.costarters.co
Idea to Action
EP 5 - Sometimes to Win, You Have to Admit You've Lost
What should you do when things start to look bleak? When Michael and Cherita Rice started Mad Priest Coffee Roasters in 2015, they didn’t anticipate facing so many bumps in the road. In this episode, we talked to Michael and Cherita about how a surprising messaging strategy saved the business when it looked like the end, and how even failure isn’t always the end of the journey.
Brought to you by CO.STARTERS
Produced by Connversa
Music by bad snacks