Imagine stepping up to the leadership plate with the confidence of a seasoned sheriff who's faced down the wildest challenges of the digital age. That's the kind of transformative knowledge we're imparting as we sit down with Roland Clee, dissecting the invaluable lessons delivered by Sheriff Wayne Ivey during the Eureka County Sheriff's Department's Leadership Conference. From the tactical application of social media in community policing to the creation of a captivating digital persona, this episode is a treasure trove for modern leaders aiming to craft their own narratives with authenticity and tenacity.
Strap in for a journey through the many facets of leadership, as we share how Sheriff Ivey's innovative strategies, wields his social media savvy to engage the public and sidestep political gamesmanship. With a pinch of humor and a dash of wisdom, we reveal how even with limited resources, you can illuminate your own leadership path and resonate with your community. Discover how to communicate effectively, maintain a lighthearted online presence that keeps your audience hooked, and stay grounded in your values amidst the whirlwind of public accountability.
Welcome to Courageous Leadership with Travis Yates, where leaders find the insights, advice and encouragement they need to lead courageously.
Travis Yates:
Welcome back to the show. I'm so honored you've decided to spend a few minutes with us here today. And once again we're in Eureka, Nevada, for day three of the Leadership Conference by the Eureka County Sheriff's Department. Day three Sheriff Wayne Ivey, I've got Roland Klee here to talk about that day and once again, if you don't know who Roland is, I'm not telling you, roll that podcast back and listen to that phenomenal podcast that just came out a few days ago. Roland, how was your impressions of day three?
Roland Clee:
Today was a great day for the conference. It was a full day with Sheriff Wayne Ivey of Brevard County, Florida. He's been sheriff down there since 2013. And he gave his presentation on leadership from the ledge.
Travis Yates:
Yeah, and it was a really interesting, dynamic day because the first part of the day we've got really some generic leadership lessons, lots of great quotes talking about great leaders from the past, and then it led into the literally the last part of the day, which was social media management and how important that is for leaders. So what's your impressions on that? Roland, obviously you're down there in Florida. You knew Sheriff Ivey before today, but the the real deal, right.
Roland Clee:
He's the real deal and his perspectives on social media were right on. And they're really engaged in the social media. He says that social media is the new community policing, and he's right about that.
Travis Yates:
Yeah, what was interesting to me was is he's able to do that with very limited staff. I believe he has one person that helps him manage that. He does all the posting himself, so it's his language, so to speak, and it just goes to show you you don't have to have a big team of people, you just need to have an intent and a will to do it right.
Roland Clee:
He really keeps the information on a tight leash there. He makes sure that he reviews everything that's public-facing, he goes through it and even if somebody provides him with some content, he goes through and he edits it until it sounds like him.
Travis Yates:
Yeah, a huge component in courageous leadership overall, which is communicate to eliminate any misperceptions. Make sure you tell your own story, don't let the media write that story for you. And really, sheriff Ivey brought that home, did he not?
Roland Clee:
He sure did. And the programming that he puts on he even mentioned. You know it looks good, looks fancy, but a lot of it's done just with the cell phone. It's done on a shoestring budget. The main budget expense that he was mentioning was the automatic archive tool, which has to do with Florida public records laws, and you know that one expense he manages to do that, he gets his people to do it. He has a crime analyst assigned directly to the office of sheriff so they're able to create those bulletins like the ones about people who lost the game of hide and seek the fugitives. So he really does a very good, lighthearted, most of the time approach to these things that's very engaging to the citizens of Brevard County.
Travis Yates:
Yeah, and I think if you didn't recognize who Sheriff Al is, you've probably seen him on social media. He's got a couple of these games he does where he wheels. It's like a wheel of fortune and it lands on a criminal.
Travis Yates:
It's like a wheel of misfortune for fugitives, yeah, so you've got to check that out. It's all over YouTube and Facebook and it really it keeps you engaged in that while you're also learning. So I thought it was a great mixture of leadership principles and how leaders can apply that to the communication aspect. And Sheriff Ivey's in a unique position. He's not answering to a mayor, he's not answering to city council. He understands the important role of communicating to the public. What crime is he talked about lowering crime rates all throughout the day and he doesn't have to worry about the nonsense, so to speak. And I think a lot of our municipal chiefs who sort of play politics could probably learn a lot from an actual politician that doesn't seem to be playing politics.
Roland Clee:
Yeah, a lot of them depend on their city hall for their paycheck. Their paycheck's threatened with everything. He's elected by the people, he's accountable to the people and he uses that freedom for all it's worth.
Travis Yates:
Yeah, I've said this time and time again Sheriff's departments are the last bastion of law enforcement, because they're still doing law enforcement, because they're not worried about these outside influences, and we all can learn something from that. So day three wrap up. Roland clee, thank you so much again, my pleasure and if you're listening, thank you for listening.
Intro-Outro:
And just remember, lead on and stay courageous thank you for listening other courageous leaders at www. travisyates. org.