Episode 28: Aliza Licht—How to Create a Personal Brand So You Can Stand Out Professionally & Personally

My husband Scott always says, “Brand is what people say about you when you’re not in the room.” But that’s not just true for big companies. It’s true for people too. 

How you show up in-person, on a Zoom meeting, over email, and on social media matters—so you deserve to create a brand that makes you stand out so you can be known professionally and personally. 

My guest Aliza Licht is an award-winning marketer, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She’s also the bestselling author of the new book, On Brand. Today, Aliza reveals why creating a personal brand isn’t just for big influencers and how creating your brand can make you stand out far among your peers. Plus, she shares what should and shouldn’t be shared on social media. And does your social media follower number really matter? We hear the truth!

Getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. Aliza will show you how. 

Get Aliza’s new book HERE.

Connect with Aliza on Instagram HERE. 

Liked this conversation? Check out episode #14: Joy Eggerichs Reed—How to Crack the Code of Effective Communication and Laugh Your Way to Success HERE. 

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